JENNIFER CROMIE
Morristown,NJ
Summary
Robust sales experiences notably in the Consumer Products Goods. Experienced in creating business plans focused on topline growth and have well developed analytical skills. Built a reputation for delivering results, building collaborative relationships amongst peers, management and customers. During career sabbatical, frequent volunteer with several organizations. Dedicated to returning to paid workforce and utilizing well-developed transferrable skills and talents.
Overview
23
23
years of professional experience
Work History
Volunteer & Caregiver
Kellogg Club Board Member & Swim Team Governor
01.2023 - Current
- Responsible for a budget, hiring, and in-season weekly event coordination. Currently serving as a board member that meets monthly to discuss the facilities, budget and events.
Volunteer
Normandy Park Home & School Association
01.2021 - 01.2026
- Held a variety of roles from Communications VP (2021-23) & Events VP (2023-24), Ran a School-wide reading program (3 yrs). Responsibilities included communication, responsible for weekly school-wide communication and event coordination
Leader, Treasurer
Girl Scouts
01.2019 - Current
- Named a Notable Volunteer of the Year in 2021 in Northern NJ.
Customer Business Manager
McCormick
Great Lakes
08.2015 - 03.2018
- Managed the McCormick goods business at Meijer, Spartan-Nash, TD Spices, Martins, and other small regional distributors via a broker business manager. Managed and negotiated private label business at Meijer and Spartan-Nash. Objectives included meeting topline & profitability in all accounts, the development, execution & maintenance of sales merchandising plans and selling in various McCormick initiatives.
- Earned Quota Busters award 2 years in a row
- Sold in the Gourmet line at Meijer that resulted in 23 new items
- Renegotiated the private label business at Meijer for spices and grew both the topline of the branded business (+5.5% in dollars/+3.2% in units) and private label (+12.8% in dollars / +12% in units) through assortment and pricing tiers.
- Secured Category Captain advisory role for Meijer spices.
- Sold in early category support at Meijer for successful summer seasons and grew the 2017 season by +15.2% in $s & Units: +25.8%
Sales Regional Sales Manager, Field Sales
Heinz CP
09.2013 - 06.2015
- Managed both Heinz dry and frozen goods at customer accounts via broker business managers. Objectives included meeting topline & profitability goals in all accounts, the development, execution & maintenance of sales merchandising plans, and selling in various Heinz initiatives including new items, price increases and supply programs.
- Regional Sales Manager, NE Wholesale Region: January 2015-Present
- Managed $70MM in sales spanning 21 customer plans. Customers include: Weis, Bozzuto's, Big Y, & all indirects, Krasdale, Burris & Indirects Key Foods, White Rose, AWI, Foodtown and other Northeast Wholesalers.
- Secured mustard distribution at all 15 targeted accounts / wholesalers
- Improved forecast accuracy with focused demand in first three months and reduced MAPE by 13 pts
- Identified and sell-in programming to drive topline & profitability
- Further developed New York Inner City display program via Acosta Urban Selling Team
Sales Regional Sales Manager, South Region
Heinz CP
09.2013 - 12.2014
- Managed $82MM in sales, 14 customer plans and 12 broker business managers from Acosta & Louis F. Leeper. Notable customers include: Bi Lo Holdings, Merchant Distributors/Lowes, Ingles, Food City, Marc's, Associated Grocers of Florida, and other small regional accounts.
- Developed, presented and executed annual business plans with a focus on driving sales and profitability
- Managed through an SAP conversion, while successfully maintaining distribution by using category insights
- Grew Heinz Ketchup dollar sales by 4% and case share by 1% L52 weeks at Winn Dixie by maximizing customer merchandising strategy
- Executed gravy promotion that grew Heinz Gravy at Winn Dixie 21% in dollars and maintained an 81% display ACV despite higher seasonal price point
Sales Retail Business Manager, Retail Operations Midwest
Heinz CP
06.2012 - 08.2013
- Managed the Midwest region's execution via broker retail teams that included monitoring call coverage, presenting at retail training meetings, improving shelving/POGs, distribution and display. Responsibilities included five metro midwest markets, key focus customers including SuperValu, Giant Eagle & Target, Retail lead for the Ore-Ida brand & key point on C-Store & Dollar store initiatives.
- Collaborated with Regional Sales Managers to develop successful customer programming including:
- Increased Ore-Ida EZ Fries units 34% through by increasing display ACV 24% over a 24wk period at SuperValu
- Grew sales of participating items by 105% via a retail executed pallet program at Giant Eagle
- Increased SuperValu roller rack compliance by 17% vs. prior year driving display & maximizing investment
- Achieved brand plan-o-gram objectives at several accounts including Classico vertical brand blocking at Roundys and securing Smart Ones segmentation by working with Heinz Category Managers and Acosta Space Technicians
- Co-Developed national shelving standards for Ore-Ida with Category Development and marketing by using category and consumer analysis to drive sales and profitability
- Grew Ore-Ida national shelving compliance by 7pts by championing Ore-Ida segmentation & on-going training
Associate Category Development Manager, Category Development
Heinz
06.2008 - 06.2012
- Facilitated sales execution of brand strategy and MAPS execution across retail channel.
- ACDM, Heinz Tomato Ketchup: June 2010-June 2012
- Aided in the development of national merchandising strategy and guidelines for a $70MM trade budget and assisted the field in creating customer level plans through the use of Nielsen tools (Pricing & Promotion, Scan Data)
- Developed and presented annual Investment Review to analyze trade spend and ROI on promotions and events
- Played a key role in a pricing analysis and modified the merchandising strategy resulting in a 10% profit return.
- Grew brand GACV by 5% by creating 9 national new item sales presentations including MAPS strategies and consumer / category insights
- Partnered with a cross-functional team to develop a national condiments aisle study and assisted in selling it in at several customers including Target and Shaw's
- Led a national assortment optimization project across all Heinz CP brands and secured over $5.4MM in distribution
ACDM, T.G.I.F. Frozen Snacks, Bagel Bites & Delimex
Heinz
06.2008 - 06.2010
- Developed the national strategy and upheld guidelines for multiple trade budgets ranging in size ($39MM, $17MM, $7MM)
- Launched upsized strategy on T.G.I.F. Snacks, including two new items and a re-branding of our Poppers line, that resulted in a dollar growth of 2.2% despite a declining snacks category
- Created sales presentation launching the new positioning for the Delimex brand by using category/consumer insights and presented the new positioning at the National Sales Meeting and to several customers
- Led a snacks category overview within several accounts and assisted in creating a standard customer template measuring performance
- Successfully maintained 75% of GACV on a declining brand despite a four month supply disruption due to a plant shut down by drafting continual customer communication and navigating customer dynamics through ramp-up
Training and Development Specialist, Sales Operations
Heinz CP
09.2006 - 05.2008
- Led Heinz Consumer Product training that included creating & presentation of sales tool & brand courses via e-learning or live training, the development and execution of a learning management platform and establishing an on-boarding program
- Served as project manager during the implementation of the Learning Management System for both the Consumer Products and Foodservice Sales organizations, which included vendor management, technical understanding and project budgeting
- Earned Henry Sales Award for Excellence for pioneering the sales training desk and accomplishments with course work and implementing the Learning Management System
- Collaborated with Human Resources to develop content for a Career Pathing tool that was then adopted by five cross-functional departments at Heinz
- Refined primary sales communication tools, such as the redesign of the Consumer Product Sales website and the development of a weekly newsletter to the field providing easier-to-use tools
Strategic Sales Services Coordinator, Sales Operations
Heinz
11.2003 - 08.2006
- Sales support to facilitate better communication across the organization and assisted in sales event planning
- Planned and supported the execution of multiple sales meetings on a National, Divisional and team level that included logistics planning and creative development
- Restructured, maintained content and provided technical support for Heinzsales.com, an internal sales website that supported the Heinz sales function and the broker network
Education
Bachelor of Science -
Ohio University
Athens, Ohio06-2001
PROFESSIONAL EXPERIENCE
- Kellogg Club Board Member & Swim Team Governor, Volunteer & Caregiver, 2023, Present, Responsible for a budget, hiring, and in-season weekly event coordination. Currently serving as a board member that meets monthly to discuss the facilities, budget and events.
- Normandy Park Home & School Association, Volunteer, 2021, 2026, Held a variety of roles from Communications VP (2021-23) & Events VP (2023-24), Ran a School-wide reading program (3 yrs). Responsibilities included communication, responsible for weekly school-wide communication and event coordination
- Girl Scouts, Leader, Treasurer, 2019, Present, Named a Notable Volunteer of the Year in 2021 in Northern NJ.
TECHNICAL SKILLS AND COMMITTEES
AC Nielsen, AC Nielsen Panel, Spectra, Nielsens Pricing/Promotion Tool, Siebel, SAP Reporting, Flowfinity and key Microsoft applications; Heinz Global Sales Council; Customer Customization Team; Womens Inclusion Network; Heinz Sales Inclusion Council
ADDITIONAL DATA
Member of Heinz Corporate Rowing Team (June 09-October 10); Heinz Volleyball Team Captain (September 04-December 11); Student Conservation Association AmeriCorp Research and Education Intern (June Sept 03); American Chinese Education and Social Service English Teacher (Sept 01-02); Yellowstone National Park Manager (Summers of 99 & 00)
Timeline
Volunteer & Caregiver
Kellogg Club Board Member & Swim Team Governor
01.2023 - Current
Volunteer
Normandy Park Home & School Association
01.2021 - 01.2026
Leader, Treasurer
Girl Scouts
01.2019 - Current
Customer Business Manager
McCormick
08.2015 - 03.2018
Sales Regional Sales Manager, Field Sales
Heinz CP
09.2013 - 06.2015
Sales Regional Sales Manager, South Region
Heinz CP
09.2013 - 12.2014
Sales Retail Business Manager, Retail Operations Midwest
Heinz CP
06.2012 - 08.2013
Associate Category Development Manager, Category Development
Heinz
06.2008 - 06.2012
ACDM, T.G.I.F. Frozen Snacks, Bagel Bites & Delimex
Heinz
06.2008 - 06.2010
Training and Development Specialist, Sales Operations
Heinz CP
09.2006 - 05.2008
Strategic Sales Services Coordinator, Sales Operations
Heinz
11.2003 - 08.2006
Bachelor of Science -
Ohio University