Jennifer DeHaan

Develop and manage content across official IRS social media platforms, adhering to agency standards and communication goals. Employ Microsoft tools for content management, internal communications and product development. Conduct environmental scanning and prepare and publish data analysis reports.

Served as Human Resources Command social media manager, generating and posting content across official platforms. Established content organization and tracking systems. Regularly used DSLR cameras and tools such as Adobe Creative Suite, Canva and content management systems. Photographed events and soldiers, and managed community partnerships and command outreach activities.

Produced, edited and published organizational communications for internal and external stakeholders in alignment with Army messaging and branding. Covered events and developed content in the form of articles, photographs, videos and graphics using design and editing software to creatively tell community stories. Reviewed content for grammar, spelling and punctuation under tight deadlines. Represented the agency during community relations, media events and emergency operations. Partnered with other organizations and leadership to develop collaborative strategic communications in support of mission goals. Established and maintained successful working relationships with other government and media organizations.

Built and managed a successful online-based business ranked in top 2% of the company. Created logos, on-brand marketing campaigns and advertisements using engaging layouts and compelling targeted content. Researched trends and implemented latest business models and branding centric marketing tools.

• Produced targeted marketing content for media outlet websites. Frequently incorporated basic HTML into designs. Developed strategies to increase customer engagement and brand recognition. Monitored performance, analyzed campaign data, and made recommendations based on results.

Managed all operations of KRDO.com, ensuring content met professional standards of journalism and station branding consistency. Trained more than 30 team members on new digital platform. Generated analytics and presented recommendations to senior management. Formed best practice focus group to facilitate growth and improvement. Produced a weekly on-air news segment and live radio broadcast. Increased user pageviews by more 800% in first 12 months, as recognized by management and Associated Press.