Hi, I’m
Jennifer Dodaro
Big Bear City,California
Summary
Creative Marketing and Social Media Manager with exceptional background spent in social media content creation and management of social media platforms across multi-consumer properties. Skilled in copywriting and understanding of online analytics. Talented in digital design and innovation in marketing trends. Effectively increases social media reach to catapult companies forward with sustained growth across multiple social media channels. Talented in program integration, strategic planning and social marketing evaluation.
Overview
19
years of professional experience
Work History
RL Marketing & Coaching, LLC
Business Owner/Operator
09.2018 - Current
Job overview
- Provide highest quality of service through meaningful connection and engagement with customers and coaching clients. Consistent product, program design and development. Transform website and social media platforms to better engage customers, promote sales and collaborative projects. Orchestrate innovative marketing campaigns to boost awareness and engagement gaining 38k followers. Sole marketing and social media content creator, manage all social media platforms (Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn). Assess copy, art comps, final designs and research current marketing and social media trends. Online retail store management. Research and conduct interviews to format articles, blogs and webpages. Proofread and edit daily posts to prepare for publication. Collaborated and created marketing content for high-end companies such as Viking Bags, Riders Share, Acid Queen Jewelry, Integrated Health Clinics, other motorcycle industry brands and various industries. Instagram @_ritualust_
Euro Cycles & Cascade Moto - Motos America
Marketing Manager
07.2021 - 10.2022
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. Sole marketing and social media content creator. Managed all social media platforms for multi-dealerships (Instagram, Facebook, TikTok, Twitter, YouTube, Pinterest). Utilized market trends and target audience statistics to effectively and appropriately market products. Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations. Development of event strategies and tactical plans to promote accomplishment of marketing goals. Customer engagement increased by 300% since implementing social media and event strategies. Responsible for upholding and integrating the vision in content creation for major brands BMW Motorcycles, Triumph Motorcycles, Aprilia Motorcycles and other euro cycle brands.
Timber Town Harley-Davidson
Marketing Director
03.2021 - 07.2021
Job overview
- Created innovative strategies to drive customer engagement. Managed marketing campaigns increasing customer leads. Sole social media content creator. Managed all social media platforms (Instagram, Facebook, TikTok, Twitter, Pinterest). Coordinated meetings with dealership owners to discuss progress and set goals. Evaluated target market research and adjusted strategy in changing market. Kept all campaigns and marketing collateral in line with branding. Analyzed market trends and competitive landscape to understand opportunities and potential value. Responsible for upholding and integrating the vision in content creation for one of the largest and significantly popular brand, Harley-Davidson Motorcycles.
Evaluation Services & Pioneer Evaluation Services
Court Evaluator
04.2016 - 03.2021
Job overview
- Coordinated referrals for addiction services based on individual client needs and preferences. Provided comprehensive case management services, created treatment plans and connected clients to appropriate resources. Offered friendly and efficient service, handled challenging situations with ease. Developed and maintained courteous and effective working relationships with courts, attorneys and probation officers.
Integrated Health Clinics
Administrative Assistant, Treatment Counselor
04.2004 - 04.2016
Job overview
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions. Handled client correspondence and tracked records to foster office efficiency. Medical billing and data entry. Developed individual treatment goals based on history and diagnosis. Provided counseling and support to clients with abuse issues. Displayed sensitivity to cultural needs of clients and families served.
Education
Pacific NW College of ArtPortland, OR
No Degree from Graphic Design
Portland State UniversityPortland, OR
Bachelor of Arts from Criminal Justice
06.2013
Skills
- Leadership and Team Collaboration
- Effective Communicator and Influencer
- Mission and Vision Driven
- Attention to Detail
- Strong Writing and Analytics
- Video, Photography and Graphic Design
- Skilled in Adobe Suite and Canva
- Proficiency in HubSpot, Sprout Social and Microsoft Office
Timeline
Marketing Manager
Euro Cycles & Cascade Moto - Motos America
07.2021 - 10.2022
Marketing Director
Timber Town Harley-Davidson
03.2021 - 07.2021
Business Owner/Operator
RL Marketing & Coaching, LLC
09.2018 - Current
Court Evaluator
Evaluation Services & Pioneer Evaluation Services
04.2016 - 03.2021
Administrative Assistant, Treatment Counselor
Integrated Health Clinics
04.2004 - 04.2016
Pacific NW College of Art
No Degree from Graphic Design
Portland State University
Bachelor of Arts from Criminal Justice
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