Jennifer Doss

Manage editorial content creation and publishing for CardRatings.com and content partner site. This includes assigning, editing, writing, and optimizing financial resources such as best credit card lists, card reviews, educational tools, and guides. Responsibilities include:

• Recruiting and managing freelance writers
• Filtering article pitches and assigning and editing topical content
• Identifying and fulfilling content gaps and keeping existing content up to date
• Staying current on industry trends and competitor activity to inform content strategy decisions
• Supporting marketing and merchandising teams with content and compliance concerns
• Collaborating with internal teams such as PR, SEO analysts, designers, and web developers
• Supervising social media initiatives
• Managing contributor onboarding for entire publishing division

• Created original website content such as blog posts, product descriptions, and category descriptions, leveraging keyword and phrase research to boost SEO and drive organic traffic.
• Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
• Devised, promoted, and managed strategies to strengthen the company's online presence across multiple social media platforms.

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Optimized posting schedules based on platform-specific analytics to maximize content visibility.
• Created and generated press releases to cultivate relationships with media editors and expand corporate outreach.