Jennifer DOUGHERTY

• Created a luxury brand of accessible jewelry, clothing and home wares for the savvy and sophisticated.
• Accessorized clothing for photo shoots according to brand-specific guidelines.
• Managed day-to-day business operations.
• Consulted with customers to assess needs and propose optimal solutions.
• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
• Conducted target market research to discover customer needs and analyze competitor trends.
• Interacted well with customers to build connections and nurture relationships.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Implemented innovative programs to increase employee loyalty and reduce turnover.

• Consulted with clients to determine style preferences and provide appropriate recommendations for new image.
• Produced partial or complete wardrobe collections to support individual client objectives, spanning, modification to image, altered body style, updated professional appearance or special events.
• Researched and compared retailers and boutiques related to product offerings, pricing, merchandise quality and consumer reviews.
• Provided education and guidance to clients on fashion trends and styling techniques.
• Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
• Developed signature looks for celebrities and models for appearances, photo shoots and runway shows.
• Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
• Assisted in styling of shoots for print and television advertisements.
• Managed wardrobe and accessory collections, keeping items in pristine condition.
• Entrusted to handle confidential and sensitive situations in professional matter.

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Consulted with product development teams to enhance products based on customer interest data.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.
• Researched and identified new opportunities for product and brand development.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Conducted research and analysis to determine brand positioning and messaging.
• Continually maintained and improved company's reputation and positive image in markets served.
• Coordinated with design and media teams to develop high-quality creative assets.

• Worked with high end showrooms, high end clientele and managed inventory control, cash control, and store opening and closing procedures.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Completed point of sale opening and closing procedures.
• Rotated merchandise and displays to feature new products and promotions.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Reconciled daily sales transactions to balance and log day-to-day revenue.
• Interacted well with customers to build connections and nurture relationships.
• Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.

Worked with, managed, and cultivated accounts for clothing line.

Managed sales, deliveries, and trade show events.

Assisted in design and market research in the urban apparel industry.