Jennifer Dougherty
Indianapolis,IN
Summary
Experienced marketer with a track record of leading teams and optimizing operational efficiency. Skilled in implementing strategic initiatives to drive productivity and foster growth. Recognized for strong leadership and communication abilities that promote team collaboration and achieve organizational objectives.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Manager
Channel Marketing - Strategic Accounts
02.2020 - Current
- Lead channel specific marketing operations across various Off-Premise Strategic Accounts
- Actively work with cross-functional partners to ensure programming is within brand standards
- Recap programs with sales partners to understand key learnings and execution principles
- Lead yearly planning bringing insights, category, sales and ecomm teams together
- Develop presentations catering to buyer needs around programming, trends and innovation
- Manage roughly $7 million in BI budgets across all accounts and brands
State Portfolio Manager
RNDC
06.2018 - 02.2020
- Responsible for daily activities among various suppliers: Remy Cointreau, Disaronno, Serralles, Q Drinks, Lucas Bols, American Beverage Marketers, Affinity Beverage, Atomic Brands, Big Machine Vodka
- Actively manage execution of supplier and RNDC Corporate programs along with innovation presentations
- Communicated with supplier partners to ensure all priorities and initiatives are being met successfully
- Responsible for upholding supplier budgets, spends and pricing commitments
Marketing Manager
Beam Suntory, RNDC
07.2014 - 05.2018
- Developed state specific programming needs based on industry trends, supplier goals and RNDC initiatives to increase Beam Suntory’s overall market share
- Managed execution of Beam Suntory's national and local programs, events and innovation launches
- Organized and managed monthly and quarterly distributor sales meetings to highlight Beam Suntory brands
- Accountable for maintaining supplier marketing budgets and spends across the state
National Accounts Manager
On Premise, RNDC
03.2013 - 06.2014
- Facilitated communication between national account buyers and suppliers to increase RNDC market share
- Analyzed market trends to build custom beverage programs that were effective across multiple states
- Negotiated pricing between various suppliers and accounts to ensure profitability and volume growth
- Worked with RNDC marketing teams to ensure accurate inventory levels and pricing for all programs
- Managed RNDC compliance standards across 1,220 accounts within 3 states increasing overall compliance in 2013 by +4.96%
Area Manager
SGWS
06.2010 - 03.2013
- Led a team to achieve company goals and exceed targets consistently
- Represented Diageo Spirits, Diageo Chateau & Estates, Jackson Family Wines and Moet Hennessy portfolios
- Facilitated communication between suppliers, marketing teams and sales directors to ensure appropriate and effective execution of all programs and initiatives
- Actively worked with Diageo’s marketing team to organize and execute various 2012 Super Bowl events
- Conducted regular performance evaluations to identify areas for improvement and develop action plans
Key Account Manager
National Wine & Spirits Corporation
07.2006 - 06.2010
- Responsible for managing relationships and supplier priorities among 76 top accounts in central Indianapolis
- Worked directly with the sales force to develop and execute customized programs to increase sales for Diageo & Moet Hennessy portfolios
- Conducted weekly trainings for staff and management reinforcing features, benefits and industry trends
Sales Representative
On Premise, National Wine & Spirits Corporation
08.2005 - 07.2006
- Developed and maintained relationships in over 80 central Indianapolis on-premise accounts
- Represented a large variety of suppliers including Beam Suntory, Diageo, Moet Hennessy, Pernod Ricard and Patron Spirits
- Responsible for communicating brand knowledge, deals and pricing for all portfolios/brands to key buyers
Merchandiser
Off Premise, National Wine & Spirits Corporation
06.2004 - 08.2005
- Worked directly with sales, management, marketing teams and supplier partners to create stronger brand awareness and maintain shelf/display standards
- Established relationships with store managers to guarantee key display locations in major off-premise stores
Education
Bachelor of Science Degree - Marketing & Psychology
Indiana University, Kelley School of Business
Bloomington, INSkills
- Strategic planning
- Cross-functional collaboration
- Talent development
- Team leadership
- Problem resolution
- Process improvement
- Budget management
Certification
WSET Level 2
Mentorship Program
Women's Leadership Forum
Area Manager of the Year at SGWS-IN
Timeline
Senior Manager
Channel Marketing - Strategic Accounts
02.2020 - Current
State Portfolio Manager
RNDC
06.2018 - 02.2020
Marketing Manager
Beam Suntory, RNDC
07.2014 - 05.2018
National Accounts Manager
On Premise, RNDC
03.2013 - 06.2014
Area Manager
SGWS
06.2010 - 03.2013
Key Account Manager
National Wine & Spirits Corporation
07.2006 - 06.2010
Sales Representative
On Premise, National Wine & Spirits Corporation
08.2005 - 07.2006
Merchandiser
Off Premise, National Wine & Spirits Corporation
06.2004 - 08.2005
WSET Level 2
Mentorship Program
Women's Leadership Forum
Area Manager of the Year at SGWS-IN
Bachelor of Science Degree - Marketing & Psychology
Indiana University, Kelley School of Business
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