Jennifer Dowell
Boulder
Summary
Accomplished Communications & Brand Strategy Consultant with expertise in strategic communications and brand storytelling. At Safe Families for Children, increased volunteer engagement by 25% through innovative campaigns. Skilled in digital strategy and stakeholder engagement, delivering impactful results and fostering strong community connections. Proficient in Google Ads and analytics, driving exceptional campaign performance.
Overview
12
12
years of professional experience
Work History
Communications & Brand Strategy Consultant
Freelance
Boulder
01.2017 - Current
- Directed digital campaigns for a healthcare IT client, achieving 18% CTR in search and 30%+ video engagement at $0.01 per view - far above industry benchmarks.
- Developed brand messaging, website content, and ad copy to strengthen visibility and connect with consumer audiences.
- Partnered with clients to design campaign strategies, proposals, and reports that aligned brand positioning with business goals.
- Authored and edited educational e-books for a publishing startup, collaborating through editorial cycles to deliver market-ready products.
Communications Director (New Chapter Launch)
Safe Families for Children
Treasure Coast
01.2019 - 01.2021
- Built and executed communications strategy for a new chapter, growing volunteer engagement by 25% through targeted campaigns and community partnerships.
- Led cross-channel storytelling (social media, events, PR) to increase awareness and donor participation.
- Advised council leadership on branding, messaging, and outreach to ensure consistency and long-term growth.
Board Member & Program Director
Indian River Homeschool Association
Vero Beach
01.2017 - 01.2019
- Directed programming and high school events while managing community outreach and press engagement.
- Coordinated volunteers and families, building a cohesive organizational identity through storytelling and partnerships.
Associate Producer & Editor
NPR Member Station
Fort Pierce
01.2014 - 12.2014
- Produced and edited content for news and cultural programming with a focus on clarity and audience engagement.
Education
MA - Mass Communication (Digital Strategy)
University of Florida
Gainesville, FL01.2025
BS - Media Production, Management & Technology
University of Florida
Gainesville, FL01.2023
Skills
- Strategic communications
- Brand storytelling
- Multi-channel campaign management
- PR and media relations
- Executive and internal communications
- Stakeholder and community engagement
- Digital strategy
- Google Ads
- Analytics
- Social media
Websites
Personal Information
Title: Communications Director
Timeline
Communications Director (New Chapter Launch)
Safe Families for Children
01.2019 - 01.2021
Communications & Brand Strategy Consultant
Freelance
01.2017 - Current
Board Member & Program Director
Indian River Homeschool Association
01.2017 - 01.2019
Associate Producer & Editor
NPR Member Station
01.2014 - 12.2014
MA - Mass Communication (Digital Strategy)
University of Florida
BS - Media Production, Management & Technology
University of Florida
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