Jennifer Driscoll
Summary
Seasoned and dynamic commercial strategy and revenue management leader with over 30 years of hospitality experience with a diverse blend of competencies. Result focused using analytics, competitive intelligence and strong key stakeholder relationships to develop revenue generation strategies in order to exceed revenue goals and market share. Strong motivator and collaborator focused on driving performance while being innovative to establish new processes and services to benefit the bottom line. Ability to manage and build an agile team while directing multiple projects/initiatives simultaneously while prioritizing those with the greatest return on investment.
Overview
17
17
years of professional experience
Work History
Vice President of Revenue Management
McNeill Hotel Company
01.2018 - 01.2024
- Consistently increased revenues YOY by implementing optimal RM & Commerical strategies. 14.2% RevPAR growth in 2023 vs 2019.
- Built and cultivated a high-performing team of four which achieved an annual portfolio RGI range from 120.8 to 132.4 , with the greatest of growth coming from ADR the majority of the years (+2.6% to +24.1%).
- Established collaborative relationships with key stakeholders at our hotels, with ownership groups and key brand and industry clients resulting in the successful performance of 24 select service hotels generating $118.7M in top line revenues this past year.
- Initiated key Commerical Strategy changes at the beginning of COVID to help drive top line revenues, market share and profitability. This included innovative sales efforts, focus on dynamic pricing key accounts, becoming pet friendly, implementing upgrade/early and late checkout initiatives which resulted in running 62.8% OCC in 2020 with an RGI of 132.4.
- Championed the move to new tools and resources to help achieve optimal top line annual budgets and weekly forecasts by the RM team.
Director of Revenue Management for Hampton and Tru
Hilton Worldwide Company
02.2007 - 12.2017
- Developed and executed Commerical Focus action plans for Hilton's largest brand, generating $6+B annually by aligning cross functional departments and leadership for optimal revenue performance.
- Optimized revenue streams by implementing a new process informing hotels of potential revenue opportunities that resulted in incremental growth of revenues $15M annually .
- Collaborated with key stakeholders to help develop a world class revenue management for hire service for the HIlton Select Service brands and grew participation 47% for Hampton .
- Created and mentored Key Partner Program to foster relationships with major management companies to influence positive revenue management change to improve revenues and market share.
- Led Hampton RM team to implement a revolutionary RMS system (OnQ GRO) with complex business practice changes to 1700+ select service hotels resulting in increased RevPAR by 7.8% . Delivered robust training to assist in the successful transition.
- Assisted in developing the strategies and foundation that was used to launch all new Tru branded hotels to assist in daily best practices for revenue management.
Education
Bachelor of Science - Hospitality Administration
Florida State University
Tallahassee. FL Skills
- Strategic Planning
- Stakeholder Engagement
- Data Analysis
- Performance Improvement
- Growth Planning
- Revenue Generation
- Portfolio Management
- Revenue Growth
Timeline
Vice President of Revenue Management
McNeill Hotel Company
01.2018 - 01.2024
Director of Revenue Management for Hampton and Tru
Hilton Worldwide Company
02.2007 - 12.2017
Bachelor of Science - Hospitality Administration
Florida State University
Similar Profiles
Deirdra EdwardsDeirdra Edwards
Front Desk Agent at McNeill Hotel CompanyFront Desk Agent at McNeill Hotel Company
Melissa McBeanMelissa McBean
Area Director of Sales at McNeill HotelArea Director of Sales at McNeill Hotel
Carrie LarkinCarrie Larkin
ECE Teacher (LBD) at McNeill Elementary SchoolECE Teacher (LBD) at McNeill Elementary School