Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Dykstra

Meridian

Summary


Experienced Event Planner with a strong background in coordinating and executing large-scale events across multiple U.S. retail locations. Skilled in managing budgets up to $250K, designing branded event experiences, and overseeing all logistical components from vendor coordination to on-site execution. Known for creativity, attention to detail, and ability to align event strategy with business goals. Also experienced in media buying and local advertising strategy to support promotional efforts and increase event impact.


Overview

10
10
years of professional experience

Work History

Senior Media Buyer & Event Coordinator

Bish's RV
01.2024 - 07.2025
  • Planned and executed large-scale on-site and off-site events across 23 retail locations, including high-profile RV shows at major event centers with budgets ranging from $50K to $250K.
  • Led all aspects of event logistics: developed detailed floorplans and layouts, coordinated vendor services including power, internet, and AV support, and ensured flawless booth setup and takedown.
  • Created and implemented event-specific sales promotions, price points, giveaways, and marketing strategies, aligning closely with local General Managers to meet store-specific goals and drive measurable ROI.
  • Managed the visual identity of each event by designing and ordering signage, developing cohesive branding, and curating event aesthetics to ensure a memorable and consistent customer experience.
  • Collaborated with sales and marketing teams to align promotional efforts with inventory goals and sales initiatives, driving customer engagement and attendance.
  • Purchased and placed targeted local advertising (radio, digital, and print) to support event promotion and boost regional traffic.
  • Oversaw on-site execution, directing teams during setup and live operations to maintain brand standards and resolve logistical challenges in real-time.
  • Built strong relationships with vendors, venues, and local partners to streamline planning and maximize budget efficiency.

Media Buyer

Bish's RV
01.2022 - 01.2024
  • Bought media for over 22 stores across diverse U.S. markets, conducting expert research on regional trends and tailoring tactics to maximize local impact.
  • Planned and executed media buys for 20+ RV dealership locations across multiple channels including digital, radio, TV, and print.
  • Managed a $2M annual advertising budget, negotiating rates and added value placements to maximize ROI.
  • Purchased and scheduled placements across platforms such as Google Ads, Meta Ads Manager (Facebook/Instagram), Pandora, and local broadcast/radio affiliates.
  • Tracked campaign KPIs such as CTR, CPM, conversion rates, and foot traffic attribution; created weekly reports to guide optimization strategies.
  • Collaborated with creative teams to ensure alignment of messaging with market-specific promotions and seasonal sales events.
  • Developed quarterly media plans based on dealership goals, historical performance, and regional market analysis.
  • Built strong relationships with media reps, securing premium placements and co-op advertising opportunities from manufacturers.
  • Led media invoicing and reconciliation process, verifying spend accuracy across all placements and ensuring on-budget delivery.

Customer Success Manager

Opsec Security Online
08.2021 - 01.2022
  • Managed multiple enterprise clients, ensuring brand protection and client satisfaction in a fast-paced digital environment.
  • Managed a team of 12 Brand Analysts and ensured client expectations and goals were being met.
  • Delivered data-driven insights and recommendations aligned with client needs and industry best practices.
  • Served as main point of contact for strategy, account updates, and performance reviews.
  • Expert user of internal software and online platforms including Amazon, Wish, and Facebook IP systems.
  • Mentored new hires and cross-functional teams on company tools and client interaction standards.

Brand Analyst

Opsec Security Online
07.2019 - 10.2021
  • Analyst on six major client accounts monitoring 13 different modules for intellectual property violations.
  • Upsold two of our biggest company contracted clients on new product offerings during the global pandemic, while also getting them to renew contracts for 2 additional years.
  • Entrusted to work with multiple top brand accounts and succeeded in anticipating their client needs, resulting in upsells and contract retention as well as cultivating strong client relationships.
  • Proficient in Microsoft Office specializing in Excel.
  • Ability to create pivot tables, and charts to show different data types as well as manipulate data to show key points of information such as products, regions of activity, top producers, and progress trend lines.
  • Well versed in intellectual property rights, specifically awareness and knowledge of a companies entire Trademark and Copyright portfolio and how to vigilantly protect them online.
  • Great working knowledge of major social media and marketplace platforms policies and intellectual property compliance requirements.

Lead Event Planner, Co-Owner

CoCo + Nicole Events
09.2015 - 09.2021
  • Adaptable planner with a talent for special-event coordination, always focusing on superior customer service with both vendors and clients.
  • Proficient at marketing services to reach a local and state-wide audience through social media as well as networking within the community.
  • Managed inquiries through many different facets including websites, social media outlets, phone calls and emails, promptly scheduling consultations to pitch services for inquires.
  • Created precise and detailed timelines for each individual event to ensure every factor of set up and execution is accurate and accounted for.
  • Ensured both vendors and clients stay true to timelines by overseeing meetings and maintaining communication, guaranteeing all details of the event are correct and all parties are informed.
  • Experience leading all varieties of events from weddings and parties, to corporate events and grand openings while focusing on exceeding client and employer expectations and producing quality events.
  • Served as point of contact for both client and vendor communications.
  • Actively sourced the best vendors and suppliers for clients and events while staying on budget, through expert networking and extensive research.
  • Created lasting relationships with many different vendors within the event coordinating community, ensuring quality services, knowledge of which vendors are the correct fit for event types, and familiarity and efficiency with working as a team during events.

Education

Contract Formation

Thomas Jefferson School of Law
San Diego, CA

Bachelor of Arts Degree - English Writing Emphasis

Boise State University
Boise, ID
05.2014

Skills

  • Event Planning & Logistics
  • B2B Sponsor Management
  • Exhibit Hall Coordination
  • Media Buying & Placement
  • Budget Oversight ($250K–$3M)
  • Floorplan Design & Booth Setup
  • Promotional Strategy Development
  • Vendor & Contract Negotiation
  • Brand Experience Design
  • Cross-functional Team Collaboration
  • Project management
  • Logistics management

Timeline

Senior Media Buyer & Event Coordinator

Bish's RV
01.2024 - 07.2025

Media Buyer

Bish's RV
01.2022 - 01.2024

Customer Success Manager

Opsec Security Online
08.2021 - 01.2022

Brand Analyst

Opsec Security Online
07.2019 - 10.2021

Lead Event Planner, Co-Owner

CoCo + Nicole Events
09.2015 - 09.2021

Contract Formation

Thomas Jefferson School of Law

Bachelor of Arts Degree - English Writing Emphasis

Boise State University

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