Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
References
Timeline
Generic
Jennifer East

Jennifer East

Knoxville,Tennessee

Summary

Purpose-driven marketing and development leader with over 15 years of experience in healthcare, youth athletics, nonprofit fundraising, and media. Known for turning passion into action, I've led campaigns that have raised over $2.5 million for pediatric cancer patients and underserved youth athletes within our community. Whether planning major concerts for St. Jude or securing vital resources for No Athlete Left Behind, I thrive on building relationships that matter, telling stories that inspire, and creating strategies that make a difference. Grounded in faith, fueled by results, and backed by deep community ties, I bring energy, vision, and a proven track record of getting things done.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Executive Director

No Athlete Left Behind
Knoxville, Tennessee
01.2025 - Current
  • Assisted in creating budgets for each project or campaign based on estimated costs.
  • Organized events such as galas, auctions, and other fundraisers to generate revenue for the organization.
  • Researched prospective donors in order to customize donation requests and maximize giving opportunities.
  • Participated in conferences, seminars, workshops related to philanthropy and nonprofit sector trends.
  • Coordinated with volunteers on all aspects of fundraising activities, including event planning, solicitation of sponsorships.
  • Communicated regularly with existing donors about their contributions and the impact they are making.
  • Led training sessions for staff members on best practices in fundraising techniques and strategy implementation.
  • Created detailed reports on current fundraising initiatives for senior management review.

Marketing Director

Triple F Elite Sports Training
Knoxville, Tennessee
08.2023 - 10.2024
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Identified opportunities for new business partnerships or other growth initiatives.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Presented monthly results of all marketing efforts at executive team meetings.
  • Created customer-focused messaging that resonates with target audiences.
  • Established metrics to track ROI on all marketing programs.
  • Ensured compliance with relevant laws governing advertising practices.

Marketing / Promotions / Development

East Tennessee Children's Hospital
12.2013 - 09.2023
  • Implement media campaigns, promotional campaigns, and events
  • Developed marketing materials for various promotions, including flyers, posters, and banners.
  • Liaison between outside vendors / customers / athletes to implement 3 party goals, and hospital goals to align within a strategic plan for overall hospital marketing goals, fundraising goals, sales / story goals.
  • Optimized future promotions by completing in-depth reviews of data from previous campaigns.
  • Provided support during promotional events, such as coordinating logistics and handling customer inquiries.
  • Worked closely with graphic designers to create visually appealing marketing materials that effectively communicated promotional messages.

B2B Senior Sales

Label Industries
12.2015 - 12.2016
  • Sell and recruit new businesses build marketing and promotional packaging to help customer base build brands.
  • Maximized sales potential with well-developed and motivated associates.

Government Contract Sales

Sprint
10.2014 - 09.2016

Senior Sales Executive

Star 102.1 / Radio Division
08.2012 - 10.2014

Education

Bachelors of Science - Human Ecology (HR major, Retail Minor)

University of Tennessee
Knoxville
12.2000

Skills

  • Campaign management
  • Event planning
  • Budget management
  • Fundraising strategy
  • Donor relations
  • CRM software
  • Public speaking
  • Crisis management
  • Media relations
  • Multimedia production
  • Reputation management
  • Internal communications
  • Strategic planning
  • Promotional campaigns
  • Public relations
  • Media contacts management
  • Newsletter development
  • PR strategy oversight
  • Competitive analysis
  • Digital marketing
  • Staff management
  • Verbal and written communication
  • Business objective analysis

Certification

  • Digital Sports Management : NFL : College NIL :TN High School Athlete NIL
  • ETCH Leadership Completion
  • Digital Sales Certification/SHSMD (Society for Health Care Strategy & Marketing Development)
  • KAMA / President Award

Hobbies and Interests

  • No Athlete Left Behind / Advisory Board 3 years
  • HABIT / Ruff Reading Program / UTK Vet School / Darla the Dane
  • Dream Connection / Board of Directors
  • St Jude Ambassador
  • Baseball games
  • Running with my Rottie Rosco

References

  • Wilma Jordan | Founder & CEO Jordan, Edmiston Group | (917) 331-6111
  • Erica Estep | Assistant Director of News and Information in the Office of Communications and Marketing at University of Tennessee. | (865) 310-4737
  • Jasmine Hardin | Regional Vice President / General Manager WSMV-TV Nashville, TN. (865)257-4018

Timeline

Executive Director

No Athlete Left Behind
01.2025 - Current

Marketing Director

Triple F Elite Sports Training
08.2023 - 10.2024

B2B Senior Sales

Label Industries
12.2015 - 12.2016

Government Contract Sales

Sprint
10.2014 - 09.2016

Marketing / Promotions / Development

East Tennessee Children's Hospital
12.2013 - 09.2023

Senior Sales Executive

Star 102.1 / Radio Division
08.2012 - 10.2014

Bachelors of Science - Human Ecology (HR major, Retail Minor)

University of Tennessee

Similar Profiles

CREATE PROFILE
Jennifer East