Summary
Overview
Work History
Education
Skills
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Jennifer Eaves

Warwick

Summary

Accomplished professional with 15 years of marketing experience that extends to field-based, digital/social, brand building, product marketing/sales, merchandising/POS, account management, tradeshow, P2P planning and experiential/event coordinating. Throughout my career, I have been responsible for the successful creation and launch of Go- to Market product strategies and the execution of sustaining sales incentive programs, mobilizing and managing teams, training platforms, assets, and content creation. Working with my team to develop and deliver highly successful social/ digital content campaigns, website audits, experiential activations, and. My strong collaboration skills have allowed me to take the project management lead on cross divisional programs allowing for multilevel success, as well as experience in managing agency contracts and expectations, with lean and efficient budget management focus. I can manage and succeed at a dynamic hybrid role of sales communication and marketing management, adept at creating true experiential brand campaigns and cross-promotional plans that stimulate quantifiable upward incremental growth. Proven experience in establishing strong B2B client relationships and leveraging my overall knowledge of market conditions and account management to create and surpass forecasted expectations. Propelled by an energetic, self-motivated and disciplined work ethic that allows me to flourish with deadlines and high-pressure situations, I am currently open to challenging myself by taking on new growth opportunities with our talented leadership and teams here at Harman.

Overview

16
16
years of professional experience

Work History

P3 Marketing Operations

Harman Professional Solutions
Northridge
06.2022 - Current
  • Led the development and optimization of scalable marketing processes and systems to support global B2B and B2C campaigns across Harman Professional’s brand portfolio.
  • Own Go to Market strategy building and regional communication as well as NPI campaign roll outs.
  • Managed the end-to-end execution of marketing operations including project workflows, campaign planning, asset management, and cross-functional coordination.
  • Collaborated with product marketing, creative, sales, and digital teams to align marketing initiatives with strategic business goals and ensure timely execution.
  • Oversaw marketing automation platforms (Asana, Hubspot, AI) to support email marketing, lead generation, and customer lifecycle programs.
  • Created, distributed and Maintained regular Monthly marketing newsletter to VIP customers, Funded heads, Sales force w/ an OR 40%.
  • Implemented data-driven reporting and dashboards to track campaign performance, customer engagement, and ROI, enabling continuous improvement and informed decision-making.
  • Championed process improvement initiatives, including marketing calendar optimization, asset workflow systems, and CRM integrations to enhance team efficiency and transparency.
  • Supported Event/Roadshow/trade show logistics, preshow registration page creation and distribution, assets creation, onsite signage, project management, event follow-up strategies, and lead nurturing workflows to maximize event ROI and sales enablement.
  • Project manager and key liaison for Creative agency on all Regional Campaign creative assets (Digital and Print), customer digital tactics, social media, print media, sales enablement tools, event/roadshow collaterals, signage and more from creation to deployment in support of NPI, Promotions, Seasonal campaigns, top and bottom funnel assets.
  • Ensured brand consistency, compliance, and security in all marketing operations, collaborating closely with legal and IT teams.

Integrated Marketing Manager

Harman International
Novi
01.2021 - 06.2022
  • Led all D2C customer marketing activities for EU based accounts in the Americas.
  • Coordinated media drives, merchandising, social/digital content strategy, and deployment, consumer-facing events, new vehicle launches, experience center activations, immersion events, and brand guidelines.
  • Led D2C customer marketing programs for Ford, Lincoln, and Cadillac since October 2021.
  • Work closely with B2B and Sell through teams to bring full 360 strategies and programs to completion.
  • Developed and launched highly successful Bronco Sport Social Media program +3.88M impressions + video views and above average watch times and performance across channels), hosted on multiple channels, both paid and organic, and across multiple social platforms.
  • Supported JBl.com Website audit and wrote brief for updates.
  • Project manager on the redesign of the AKG.com 'For Cadillac' section, with additions of three new vehicle pages (Launch date 5/20/22).
  • Project manager for the update of the revelspeakers.com 'For Lincoln' section. (Phase I launch 4/29| Phase II Launch 6/3/22).
  • Audited and updated Bang and Olufsen content on Audiusa.com.
  • Managed budget, forecast, purchase orders, and goods receipt for multiple teams; oversaw vendor management, MDM requests, and procurement discussions.
  • Creation of Digital assets AKG sound journey video asset pack (Lyriq, CT4, CT5, Escalade) and Navigator CGI video asset pack (QLI Modes).
  • Facilitated content creation and execution of digital marketing initiatives.
  • Launched successful Dealer level social media program with VCNA Northeast region while launching our new interactive web-based training platform nationally.
  • Bronco Nation 'Science of Sound' Youtube content series creation and execution.
  • Partnered with Volvo Northeast on Boston Music Festival and Brooklyn Industry City Events with planning to move to semi-permanent installment in Industry city complex.
  • Created EU OEM product/trim breakdown availability documents and functional product tracking documents for US market.
  • Managed Lincoln Experience Center application updates for Revel interactive display.
  • Currently working with VCNA to install full Bowers and Wilkins sound package and interactive retail display as well as digital display content at both the LA and NYC Experience Studios.
  • Created Project Management tracking platform for Mark Levinson Vinyl Lounge events and asset kits as an access point for companywide requests of assets attendance.

Global Dealership Experience Manager

Harman International
Novi
01.2019 - 01.2021
  • Led merchandising efforts and activated dealership equipment for all Harman accounts worldwide.
  • Developed and distributed highly successful BMW interactive kiosk in top 70 dealers in China market with $1.4M+ incremental sales revenue tied to the installation.
  • Responsible for Merchandising and in dealership activation equipment across all Harman accounts globally.
  • Worked with account marketing teams to strategize POS and P2P experience and to gather data and feedback from field as well as organize tests at flagship dealers.
  • Created a tiered reward system to reward high interaction with the resources for high volume dealers.
  • Ideated and fabricated Ford B&O in dealer interactive display and UI system and personally surveyed 200 dealer principles at the Ford NDM on physical and UI attributes.
  • Managed the feedback and reporting collection on the China Kiosk integration.
  • Working closely with Harman China Colleagues to connect with local manufacturers to design and fabricate and install as well as to create training for each of dealers.
  • Developed and pitched Multiple in-dealer AR/VR Demo ideas internally.
  • Marketing Budget, forecast and PO management for Toyota/Lexus Global account teams in 2020 working closely with Toyota/Lexus B2B lead.
  • Developed and launched successful BMW/MINI Northeast Social incentive program with 40 BMW/MINI dealers in greater NYC areas included social content interaction and training with US Open integration.
  • Negotiated launch terms for kiosk integration with stakeholders.
  • Supported 'MINI Takes the States' influencer seeding and brand awareness campaign.

Field Marketing SR Specialist

Harman International
Novi
01.2018 - 01.2019
  • Supported the US Field Marketing Manager in all agency management and field marketing initiatives and major US events, tasked with driving business initiatives, training and TR programs through the dealer bodies of OEM customers.
  • Developed and implemented KPI and reporting structure for agency and regional field marketing managers, establishing measurable standards and enhancing reporting of field activities and feedback.
  • Developed new field training curriculum for temporary and full time FMMs.
  • Designed and hosted first Field Training Summit at Novi office for FMMs, updating them on Harman brand technologies and messaging.
  • Collected and aggregated huge amounts of field data and feedback for individual customer teams.
  • Attended and presented at Major national dealer events.
  • Managed functional aspects of major launch and event activities assigned to field-based teams.
  • Project manager for sales incentive programs for Lincoln, FCA, and Toyota.
  • Led project management for JBL/Toyota Camry launch, creating launch kits including tents, banners, graphics, one-pagers, trifolds, technical demos, and training resources for over 66 weeks of multi-day dealer launch events across the US.

Regional Field Marketing Manager: Greater NYC

BRAND SENSE PARTNERS
Los Angeles
01.2017 - 01.2018
  • Dedicated to Harman account, Responsible for the product education and sales tracking of over 350 corporate automotive dealerships in greater NYC.
  • Ran training and sales incentives in partnership with OEM Corporate RSM in effort to drive sales/Take Rate and elevate brand awareness.
  • Hosted trainings and performed in car demos for OEM salesforces.
  • Key Part of merchandising launch teams, including installation, training, and maintenance. (Lexus Kiosks, Toyota Training Materials.)
  • Regularly reported back to Harman on dealership sales, trends, and feedback.
  • Attended major national functions as product expert. (Toyota Texas Fest, National Dealer Meetings, NYC Auto Show, Detroit Auto Show etc.)
  • Partnered with dealers in regional events, representing Harman Brands.
  • Attended regional meetings with OEM Corporate to collaborate on how best to motivate and excite OEM salesforce on Harman Brands.
  • Built lasting key relationships with NYC flagship dealer locations management.

Marketing Consultant

EDGEWELL
Allendale
12.2015 - 01.2017
  • Provided experiential marketing strategies for trade show displays and retail environments.
  • Coordinated product displays for Persona and Schick Razors in global emerging markets to enhance brand visibility.

Sales and Marketing Consultant

KIDRX
Fort Lee
12.2015 - 01.2017
  • Market research Analyst.
  • Product Launch consultant.

Business Development Manager/ Event Marketing Manager

AMAX Incorporated
East Greenwich
09.2014 - 08.2015
  • Key Account Management responsibilities for major national account (WB Mason). Responsible for maintaining upward trend of growth (YTD 70% increase).
  • Increased profitability by working directly with purchasing department to have 2X skus purchased directly and maximize profitability.
  • Doubled the amount of skus featured in Key account catalog.
  • Worked with ecommerce teams to create best possible content to maximize exposure for brands (Bostitch, Stanley, PaperPro and Black + Decker).
  • Designed and commissioned over 500sq ft of event marketing equipment and product displays.
  • Planned, organized, and managed 30+ major industry tradeshow exhibits (domestic and international).
  • Increased traffic to Amax booth (3X) and ROI (4X).
  • Responsibility for researching and providing, exciting product demos, brand experience, giveaways, sizzle, show special, and follow up.
  • Negotiated with vendors to manage within budget.
  • Organized logistics and freight of all shipped materials managing several shows with overlapping timeframes.
  • Created and implemented strategic field blitz activities mobilizing and managing teams of national manufacturer sales representatives.
  • Responsible for the expert product education of 40+ branches and 1000+ customer reps as well as salesforce activation.
  • Developed annual and quarterly cross promotional plans.
  • Launched new product lines under the Black + Decker brand to industry, created cross-platform promotions.
  • Created new brand experience marketing during the rebranding process of Stanley, Bostitch, Black + Decker, and PaperPro.
  • Found new exciting incremental marketing opportunities by partnering with key players and industry organizations.
  • Negotiated national ad packages to become corporate sponsors.

National Field Sales and Marketing Manager/ National spokesperson

AMAX Incorporated
East Greenwich
03.2013 - 09.2014
  • Presented expert product knowledge and created guidelines for product presentation for national sales force of 200+ field reps.
  • Worked directly with customer sales force in the field to facilitate large contract conversions.
  • Negotiated contract programs with accounts to maximize product exposure in print and online to optimize and design the best product assortment by customer.
  • Developed relationships with key players to seek out incremental sales opportunities.
  • Researched and analyzed potential ROI for AMAX attendance at previously unattended industry shows.
  • Key presenter/personality 'Zoe' in digital media product demos, wrote and starred in all recent product demo videos that appear on YouTube (Bostitch office, Black + Decker laminating, and PaperPro Channels), Vimeo, Amazon, twitter and Facebook.

National Field Sales and Marketing Manager

Accentura
Newtown
09.2012 - 03.2013
  • Attended regional and national tradeshow as direct account representative.
  • Attended and presented expert product training at 40+ customer branches and created field promotions to stimulate sales growth.
  • Built relationships with key customers in the northeast region and built cross promotional campaigns.
  • Created end user promotions and distributed in the field.

Marketing Executive – HTC Account

Marketstar/Omnicom
New York
06.2010 - 08.2011
  • Managed the HTC brand and product line-up for NY/NJ/CT, with responsibility for over 300 retail and corporate locations.
  • Worked on the introduction and launch of new consumer mobile communication platforms both hardware (HTC) and software, with the major telecommunications carriers (AT&T, Verizon, T-Mobile, Sprint), consumer electronics retailers (Best Buy, Radio Shack, Walmart) and third-party dealers.
  • Worked closely with marketing and development staff of major technology partners (Google, Microsoft) on pre- and post-launch development issues.
  • Trained clients (store reps to corporate level) on new and current devices and technologies resulting in the development of effective professional relationships.
  • Presented at local and national launch and training events, as well as hosted Manhattan area events.
  • Represented HTC at CTIA industry trade show.
  • Reported feedback to Corporate on devices, software, and features to facilitate immediate remediation of the issue.
  • Managed team of representatives and flex employees.

Education

Bachelors - English, Professional Writing

Middle Tennessee State University
Murfreesboro, TN
05.2008

Skills

  • Marketing strategy
  • Go-to-market strategy
  • Campaign oversight
  • Collateral development
  • Brand promotion
  • Project management
  • KPI tracking
  • Organization and time management
  • Analytical skills
  • Problem solving
  • Effective communication
  • Attention to detail
  • Event coordination

Timeline

P3 Marketing Operations

Harman Professional Solutions
06.2022 - Current

Integrated Marketing Manager

Harman International
01.2021 - 06.2022

Global Dealership Experience Manager

Harman International
01.2019 - 01.2021

Field Marketing SR Specialist

Harman International
01.2018 - 01.2019

Regional Field Marketing Manager: Greater NYC

BRAND SENSE PARTNERS
01.2017 - 01.2018

Marketing Consultant

EDGEWELL
12.2015 - 01.2017

Sales and Marketing Consultant

KIDRX
12.2015 - 01.2017

Business Development Manager/ Event Marketing Manager

AMAX Incorporated
09.2014 - 08.2015

National Field Sales and Marketing Manager/ National spokesperson

AMAX Incorporated
03.2013 - 09.2014

National Field Sales and Marketing Manager

Accentura
09.2012 - 03.2013

Marketing Executive – HTC Account

Marketstar/Omnicom
06.2010 - 08.2011

Bachelors - English, Professional Writing

Middle Tennessee State University
Jennifer Eaves