Jennifer E. Rocha
San Antonio
Summary
Dynamic, creative, and approachable business professional with 10+ years of varied experience in leading people, adult education programs, and general business operations. Exceptionally skilled at motivating teams, helping others achieve their goals, optimizing efficiency, and guaranteeing excellence in all deliverables.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Operations Director
K9s for Warriors
06.2024 - Current
- Provide operational leadership and daily management at Petco Love and Warrior Ranch facilities.
- Hire, train, and supervise operations staff, manage workflows, and support team development and performance.
- Ensure compliance with health, safety, security, and fire protocols to protect staff, visitors, and animals.
- Manage vendor contracts and enforce service agreements for critical services, including HVAC, pest control, waste removal, fire safety, security systems, fleet maintenance, and groundskeeping.
- Develop and implement standard operating procedures (SOPs) for cleaning, maintenance, and emergency response.
- Supervise ongoing facility renovations and construction activities to ensure timelines, budgets, and operational continuity are maintained.
- Maintain detailed records of facility repairs, fleet services, and preventative maintenance.
- Lead the development and oversight of a $225K capital budget and a $775K operational budget, monitor expenditures, and implement cost-effective solutions.
- Serve as Manager on Duty as needed and support organization-wide initiatives and special projects.
Texas State Director
K9s for Warriors
03.2023 - 06.2024
- Acted as the primary representative for K9s For Warriors across Texas, overseeing operations at the Petco Love K9 Center and Warrior Ranch facilities.
- Managed development, construction, and daily operations to ensure the highest standards of care, efficiency, and compliance with safety protocols.
- Collaborated closely with headquarters teams on strategic initiatives, including fundraising, marketing, public relations, and government affairs.
- Prepared and executed comprehensive plans to support organizational goals, optimizing resources and maximizing impact.
- Established and maintained strong relationships with community organizations, donors, and key stakeholders to advance K9s For Warriors’ mission statewide.
- Coordinated community engagement activities, ensuring alignment with organizational priorities and analyzing return on investment to optimize resource allocation.
- Led special projects, events, and operational planning, contributing to the continued success and growth of the organization.
Director of Instruction
Restore Education
01.2022 - 02.2023
- Directed the day-to-day virtual and on-campus operations of the high school equivalency (GED) and English Second Language (ESL) adult-learning programs for 5 paraprofessionals, 15 instructors, 10+ volunteers, and 200+ students.
- Collaborated cross-departmentally and created and operationalized end-to-end grant procedures for the United Way-Dual Generation, Workforce Opportunity Act Adult Education Learning (WIOA-AEL), and City of San Antonio (CoSA) Ready to Work programs.
- Analyzed qualitative and quantitative data to detect risks and created innovative solutions, surpassed United Way grant objectives, and earned a 25% increase in funding.
- Partnered with community-based organizations to provide adult learners with critical life needs.
- Evaluated resumes, interviewed applicants, verified references, initiated background checks, and made hiring decisions.
Apprenticeship Director-NCCER Master Trainer
ABC South Texas
09.2018 - 12.2021
- Provided in-person and virtual leadership for the chapter’s Department of Labor (DoL) WIOA-funded Registered Apprenticeship Programs (RAP) for carpentry, plumbing, electrical, sheet metal, and pipefitting trades.
- Interpreted DoL, WIOA, National Center for Construction Education and Research (NCCER), and ABC National standards, customized instructional delivery methods, and ensured compliance.
- Oversaw program budgets and managed the distribution of participant benefits.
- Designed and synchronized course and student schedules with core education and business partners.
- Supervised instructional staff, leading initiatives in recruitment, retention, management of key performance indicators (KPIs), and conducted periodic evaluations.
- Trained and certified NCCER craft instructors and module test proctors and ensured instructor and course materials were up to date.
- Engaged with partner employers, chapter president, the board of directors, and the WIOA committee to develop new programming, increased program offerings from 4 to 5 construction trades, and boosted enrollment by 10% year-over-year.
- Managed and maintained student record systems, including CHAD, Flashpoint, and RAPIDS, ensuring accurate data entry and streamlined reporting.
- Fostered a student-centered environment while balancing employer satisfaction and industry expectations.
Events and Marketing Director
ABC South Texas
11.2017 - 09.2018
- Directed and executed all aspects of the association’s event strategic plan.
- Spearheaded 7 volunteer committees and facilitated the creation of event-focused sponsorship opportunities.
- Worked with volunteers to secure peer-to-peer and corporate donations and consistently met or exceeded sponsorship and gift-in-kind donation expectations.
- Created and assigned volunteer roles to support event production and ensured consistent engagement.
- Assisted the board of directors in carrying out fiduciary responsibilities through proper event budget management and communication.
- Designed compelling digital and print marketing campaigns and promotional materials and served as editor-in-chief for the association’s newsletter.
- Managed social media accounts and utilized analytical tools to assess performance against campaigns.
Base Manager
Mauna Loa Helicopters
Honolulu
03.2014 - 12.2016
- Monitored flight schedules, organized office functions, and oversaw the daily business, student, and personnel operations of the organization’s satellite location in Honolulu, Hawaii.
- Planned and participated in outreach initiatives such as trade shows and high school career events, developed a steady pipeline of program participants, and increased program enrollment by 13% year over year.
- Ensured program compliance with the Federal Aviation Administration (FAA) Part 141, Accrediting Commission of Career Schools and Colleges (ACCSC), and Honolulu National Airport (HNL) standards.
- Performed case management duties and helped adult learners realize social, relational, and academic goals.
- Managed end-to-end admissions process and assisted flight students with financial aid questions.
- Monitored contact agreements and negotiated terms for operations and fleet, and secured coveted on-airport landing spots for the helicopter fleet.
Education
Bachelor of Arts - Human Resources
University of The Incarnate Word
San Antonio, TX12.2019
Associate of Arts - Business Management
Hawaii Pacific University
Honolulu, HI12.2015
Skills
- Operational leadership
- Budget management
- Team development
- Contract negotiation
- Educational leadership
- Workforce development
- MS Office software proficiency
- Adult learning theory
- Standard operating procedures
- Supervision and leadership
Certification
- Extreme Ownership Muster 022, Echelon Front, 04/01/25
- ASIST, K9s For Warriors, 10/01/24
- Master Trainer Certification, NCCER, 06/01/21
Timeline
Operations Director
K9s for Warriors
06.2024 - Current
Texas State Director
K9s for Warriors
03.2023 - 06.2024
Director of Instruction
Restore Education
01.2022 - 02.2023
Apprenticeship Director-NCCER Master Trainer
ABC South Texas
09.2018 - 12.2021
Events and Marketing Director
ABC South Texas
11.2017 - 09.2018
Base Manager
Mauna Loa Helicopters
03.2014 - 12.2016
Bachelor of Arts - Human Resources
University of The Incarnate Word
Associate of Arts - Business Management
Hawaii Pacific University
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