Jennifer Errico
Pasadena,CA
Summary
Marketing and communications leader with a strong record of driving audience growth and brand awareness for nonprofit organizations. Successfully doubled membership households and increased annual attendance to over one million visitors through strategic marketing initiatives and data-informed storytelling.
Overview
15
15
years of professional experience
Work History
Director of Communications and Membership
DESCANSO GARDENS
La Ca?ada Flintridge, CA
2017.01 - Current
- Lead the organization's integrated marketing and communications strategy, driving audience growth, membership, revenue, and brand awareness for one of Southern California's premier public gardens and cultural destinations.
- Selected Accomplishments
- Doubled membership households through strategic marketing, targeted campaigns, audience segmentation, and enhanced member experiences.
- Helped grow annual attendance to more than one million visitors, significantly expanding regional awareness and audience engagement.
- Led integrated marketing campaigns for major exhibitions, seasonal events, educational programs, fundraising initiatives, and public experiences.
- Directed organization-wide marketing across digital advertising, website, email, social media, print, video, public relations, and on-site communications.
- Oversaw the complete redesign and launch of the organization's website, improving user experience, accessibility, and marketing effectiveness.
- Developed marketing strategies supporting ticketed experiences that generate significant earned revenue while advancing the organization's mission.
- Managed editorial calendars, campaign planning, creative development, and production schedules to ensure cohesive messaging across departments.
- Used website analytics, email metrics, audience insights, and campaign performance data to refine marketing strategies and increase engagement.
- Maintained email marketing performance with average open rates of approximately 65%, well above nonprofit industry benchmarks.
- Served as organizational spokesperson, securing extensive media coverage that enhanced visibility across local, regional, and national platforms.
Director of Public Affairs
PACIFIC CLINICS
Los Angeles, CA
2014.01 - 2017.01
- Managed crisis communications, media relations, and public affairs initiatives.
- Directed statewide marketing and communications campaigns supporting organizational growth and public awareness.
- Led integrated communications and marketing initiatives for one of California's largest nonprofit behavioral health organizations.
- Developed integrated digital, print, web, social media, and email marketing campaigns to enhance audience engagement and outreach.
- Led brand messaging strategy across service lines and community programs, ensuring consistent organizational representation and awareness.
- Partnered with executive leadership to develop strategic messaging and organizational positioning.
- Collaborated with departments to align marketing strategies with organizational priorities, fostering cohesive communication and mission alignment.
Communications Director
LOS ANGELES REGIONAL FOOD BANK
Los Angeles, CA
2012.01 - 2014.01
- Directed communications and marketing initiatives that enhanced fundraising, volunteer engagement, advocacy, and community awareness.
- Developed integrated marketing campaigns that increased donor engagement and public awareness.
- Managed media relations, public events, and organizational storytelling.
- Produced annual reports, digital campaigns, newsletters, and multimedia content to effectively communicate organizational impact and engage stakeholders.
- Expanded social media engagement and strengthened the organization's public profile.
- Maintained consistent brand standards across all public-facing communications.
Education
M.A. - Journalism
University of Southern California
B.A. - Communications
University of California, Santa Barbara
Skills
- Marketing Strategy
- Digital Marketing
- Email Marketing
- Social Media Strategy
- Website Strategy
- Audience Development
- Analytics & Performance Measurement
- Brand Management
- Media relations
- Cross-Department Collaboration
- Budget management
- Digital marketing
EDITORIAL EXPERIENCE
- Editor / Writer
- Southern California News Group
- Associated Press
- Orange County Register
- Investor's Business Daily
- Los Angeles Times Magazine
Timeline
Director of Communications and Membership
DESCANSO GARDENS
2017.01 - Current
Director of Public Affairs
PACIFIC CLINICS
2014.01 - 2017.01
Communications Director
LOS ANGELES REGIONAL FOOD BANK
2012.01 - 2014.01
M.A. - Journalism
University of Southern California
B.A. - Communications
University of California, Santa Barbara