Jennifer Escobar
National Account Manager
Bella Vista,AR
Summary
Performance-oriented Business Leader offering exceptional record of achievement over 20-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
National Account Manager
Simmons Pet Food
10.2020 - Current
- Responsible for working with 3 large national accounts. Walmart Target and Costco.
- Total portfolio responsibility totaling over $135M.
- Worked with internal and external retail teams in designing, producing, and formulating wet dog and cat food under retailer's private label business.
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
- Researched market trends to identify customer needs and preferences for strategic planning. Developed budgets, sales targets, and profit objectives.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Compiled product and customer data to generate informed profit projections.
- Tracked sales data to assess trends and make proactive strategy changes.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Researched and identified new opportunities for product and brand development.
- Tracked sales data to assess trends and make proactive strategy changes.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Managed both internal art and packaging teams as well as external teams in design and production of all art and packaging to develop high-quality creative assets for customer specific private label items.
- Monitored and tracked supplier performance to enforce adherence to quality standards and established timelines.
- Reduced inventory levels and improved supply chain visibility using strategic initiatives.
- Established inventory targets, stock level, and risk mitigation targets and managed flexibility strategy to optimize inventory.
National Account Manager
Cheyenne Products Inc - NBG Home
09.2018 - 09.2020
- Tracked sales data to assess trends and make proactive strategy changes.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Improved bottom-line profits by creating new product penetration and retail market opportunities.
- Coordinated company product shipments and international transactions to eliminate freight delays.
- Applied standard tables and knowledge of law to calculate duty and tariff payments of each shipment.
- Developed tracking reports, which alleviated customer calls and boosted time savings.
- Confirmed accurate freight duties and bills of lading for shipments by collaborating with customs brokers.
- Leveraged valuable business relationships and skillful negotiations to obtain favorable vendor pricing.
- Applied insights of global economics and marketing to implement pricing strategies and channels.
- Forecasted and managed annual operating budget for every location.
- Researched market trends to identify customer needs and preferences for strategic planning
Customer Category Manager
Kraft Heinz
11.2016 - 08.2018
- Responsible for creating long-term growth plan across large portion of portfolio totaling over $246M in annual GSV
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Maximized category turnover through proactive management strategies.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Senior Account Manager
Driveline Retail
07.2015 - 11.2016
- Development and execution of strategic account plans, ensuring achievement of assigned business goals
- Facilitated, monitored, and led retail projects and reported results
- Supported retail success by analyzing data and identifying additional opportunities
- Developed and executed report schedules, ensuring prompt delivery and performance results to clients
- Key Contributions:
- Directly responsible for five accounts totaling over $14.5M in annual revenue
- Exceeded profit and revenue goals
- Trained and led new Account Managers and administrative professionals for the sales department.
Education
Bachelor of Science - Nutrition Sciences
Kaplin University
Killeen, TX04.2012
Bachelor of Science - Business Administration And Management
University of Phoenix
Phoenix, AZ01.2009
Skills
- Business Development
- Sales Statistics Analysis
- Advertising Campaigns
- Profit Target Achievement
- Sales Presentation
- Strategic Planning
- P&L Responsibility
- Sales Negotiation
- Logistics Coordination
- Sales pipeline development
- Account management
- Strategic account development
- Analytical problem solver
Accomplishments
- Collaborated with team of 10+ in the development of private label brands.
- Supervised team of 5+ staff members.
Timeline
National Account Manager
Simmons Pet Food
10.2020 - Current
National Account Manager
Cheyenne Products Inc - NBG Home
09.2018 - 09.2020
Customer Category Manager
Kraft Heinz
11.2016 - 08.2018
Senior Account Manager
Driveline Retail
07.2015 - 11.2016
Bachelor of Science - Nutrition Sciences
Kaplin University
Bachelor of Science - Business Administration And Management
University of Phoenix