Jennifer Finlay
Executive
Maitland,FL
Summary
Accomplished and creative Executive Manager possessing multifaceted experience and proven ability to develop strategic initiatives and capture emerging business opportunities. Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors and clients. Recognized for utilizing skill set and network to increase awareness, sales and presence in new territories to achieve sustained growth. Published writer, industry consultant, public speaker, licensed instructor and brand management expert.
Overview
24
24
years of professional experience
1
1
year of post-secondary education
2
2
Certifications
Work History
Regional Sales Manager
DDI Technology
Irmo, SC
08.2021 - Current
- Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Executed successful promotional events and trade shows.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
Director of Operations
Florida Auto Tag Agencies
Orlando, FL
10.2020 - 06.2021
- Collaborated with management, technical crew members and fellow supervisors to organize efficient operations and achieve demanding schedule targets.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
- Delegated assignments based on plans, project needs and knowledge of individual team members.
- Directed team of 50 in operational development of service network, including implementation of quality requirements and operating standards.
- Identified and implemented strategic plans based on accurate readings of specifications and solid collaboration with project leadership.
Director of Sales and Marketing
Florida Auto Tag Agencies
Orlando, FL
06.2019 - 10.2020
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Pursued certification in Digital Marketing to improve creative sales skills and ability to influence decision-makers.
- Managed sales promotions and marketing strategies on media sites.
- Handled all crisis / emergency planning and communications internally as well as outward facing.
- Increased web presence and interaction.
- Managed the company brand and culture.
Senior Account Manger
Florida Auto Tag Agencies
Orlando, FL
04.2017 - 04.2019
- Trained and coached team of 5 sales professionals focused on new business and servicing accounts.
- Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Cultivated productive relationships clients and vendors.
Regional Sales
Florida Auto Tag Agencies
Orlando, FL
04.2016 - 04.2017
- Achieved consistent growth to increase YOY revenue.
- Identified new product opportunities and target customers.
- Applied effective marketing concepts to increase revenue.
- Researched customer needs and market trends .
- Maintained long-term customer relationships to consistently increase sales.
Owner / Operator
Automaxx
Orlando, FL
05.2015 - 04.2016
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
- Devised, deployed and monitored processes.
- Set, enforced and optimized internal policies .
- Trained and motivated employees to perform daily business functions.
- Aligned branding initiatives and sales strategies.
VP, Controller
Evans Company Of Central Florida
Daytona Beach, FL
01.1998 - 05.2015
- Corporate Officer for 4 separate corporations serving as GM and controller for all.
- Created and oversaw all day to day operations to include, all banking and finance functions, sales tax, financial statements, HR, compliance. Also maintained and reconciled 6 bank accounts, escrow account, 8 lines of credit and 6 company credit cards.
- Maintained all licensing, permits, policies and audits.
- Managed outstanding balance amounts by evaluating reports and determining collection statuses.
Education
Integrated Marketing
Cornell University
Ithaca, NY 12.2019 - 09.2020
Skills
Strategic planning and execution
Process improvements
Effective leader
Business Development
Relationship building
Staff training/development
Client account management
Analytical skills
Performance Analysis
Coaching and mentoring
Delegation
Verbal and written communication
Employee scheduling
Inventory management
Product development
Certification
Compliance, Association of Finance and Insurance Professional
Timeline
Regional Sales Manager
DDI Technology
08.2021 - Current
Director of Operations
Florida Auto Tag Agencies
10.2020 - 06.2021
Integrated Marketing
Cornell University
12.2019 - 09.2020
Director of Sales and Marketing
Florida Auto Tag Agencies
06.2019 - 10.2020
Compliance, Association of Finance and Insurance Professional
02-2018
Senior Account Manger
Florida Auto Tag Agencies
04.2017 - 04.2019
Regional Sales
Florida Auto Tag Agencies
04.2016 - 04.2017
Owner / Operator
Automaxx
05.2015 - 04.2016
Licensed Instructor State of Florida DMV
03-2014
VP, Controller
Evans Company Of Central Florida
01.1998 - 05.2015