Jennifer Finlay
DeLand,FL
Summary
Executive
Overview
28
28
years of professional experience
Work History
Executive Director
Florida Independent automobile Dealers Association
09.2022 - Current
- Develop and implement strategic plans in alignment with the organization's mission and long-term goals
- Secure funding through grants and donations, manage budgets, and report financial results to the board
- Oversee daily operations, programs, HR, and systems to ensure efficiency and effectiveness
- Support and build strong relationships with the Board, serving as the key link between governance and management
- Recruit, manage, motivate, and develop a high-performing team to create a positive organizational culture
- Act as the public face, building and maintaining relationships with partners, funders, media, and the community
- Manage all convention contracts and events
- Oversee and approve any publications
- Plan and execute all marketing campaigns
Regional Manager
DDI Technologies
08.2021 - 08.2022
- Developed and executed B2B marketing strategies to promote EFT and ETR software for automobile dealerships
- Collaborated with cross-functional teams to ensure alignment between sales and marketing processes
- Created compelling value propositions to communicate customer outcomes and product differentiation
- Managed sales team to drive adoption and retention of software solutions
- Utilized insights and analytics to monitor performance and identify opportunities for refinement
- Contributed to a culture of collaboration and accountability to achieve growth goals.
Director of Operations
Florida Auto Tag Agencies
10.2020 - 10.2021
- Achieved operational efficiency by collaborating with management and technical teams.
- Enhanced long-term profitability through process optimization and strategic monitoring.
- Assigned tasks based on team members' expertise and project requirements.
- Led a 50-member team to develop service network quality standards.
- Implemented strategic plans based on precise specifications and project collaboration.
Director of Sales and Marketing
Florida Auto Tag Agencies
04.2018 - 10.2020
- Enhanced sales and marketing strategies through comprehensive competitive analysis.
- Boosted website traffic by implementing advanced SEO techniques and tactics.
- Strengthened digital marketing skills through professional certification attainment.
- Elevated brand presence and interaction via targeted media promotions.
- Managed crisis communications, ensuring effective internal and external messaging.
- Cultivated company culture and brand identity through strategic management.
Senior Account Manger
Florida Auto Tag Agencies
04.2017 - 04.2018
- Achieved team sales goals by training and coaching five professionals.
- Secured advantageous contracts through successful negotiation of pricing agreements.
- Delivered impactful sales presentations to clients and junior associates.
- Fostered strong relationships with clients and vendors for mutual benefit.
- Represented company at trade shows, enhancing brand visibility.
- Expanded business operations into neighboring states, driving new market growth.
Regional Sales
Florida Auto Tag Agencies
04.2016 - 04.2017
- Achieved consistent growth to increase YOY revenue.
- Identified new product opportunities and target customers.
- Applied effective marketing concepts to increase revenue.
- Researched customer needs and market trends.
- Maintained long-term customer relationships to consistently increase sales.
Owner / Operator
Automaxx
04.2015 - 04.2016
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
- Devised, deployed and monitored processes.
- Set, enforced and optimized internal policies.
- Trained and motivated employees to perform daily business functions.
- Aligned branding initiatives and sales strategies.
VP, Controller
Evans Company Of Central Florida
01.1998 - 04.2015
- Streamlined daily operations across four corporations as corporate officer.
- Managed banking, finance functions, and compliance for all companies.
- Oversaw reconciliation of six bank accounts and multiple credit lines.
- Ensured all licenses, permits, and policies were up-to-date and compliant.
- Evaluated reports to manage outstanding balances and collection statuses.
Education
Integrated Marketing
Cornell University
10.2020
Licensed instructor - Florida Department of Highway Safety and Motor Vehicles
Senior Level Certification - Federal Finance Compliance
Skills
- Strategic planning and execution
- Process improvements
- Effective leader
- Business Development
- Relationship building
- Staff training/development
- Client account management
- Analytical skills
- Performance Analysis
- Coaching and mentoring
- Delegation
- Executive
- Public speaker
- Licensed instructor
- Brand management expert
Timeline
Executive Director
Florida Independent automobile Dealers Association
09.2022 - Current
Regional Manager
DDI Technologies
08.2021 - 08.2022
Director of Operations
Florida Auto Tag Agencies
10.2020 - 10.2021
Director of Sales and Marketing
Florida Auto Tag Agencies
04.2018 - 10.2020
Senior Account Manger
Florida Auto Tag Agencies
04.2017 - 04.2018
Regional Sales
Florida Auto Tag Agencies
04.2016 - 04.2017
Owner / Operator
Automaxx
04.2015 - 04.2016
VP, Controller
Evans Company Of Central Florida
01.1998 - 04.2015
Licensed instructor - Florida Department of Highway Safety and Motor Vehicles
Senior Level Certification - Federal Finance Compliance
Integrated Marketing
Cornell University