Summary
Overview
Work History
Education
Skills
Websites
Work Status
Work Samples
Courses
Languages
Additional Information
Timeline
Generic

Jennifer Flatt

Savannah,GA

Summary

Diligent Marketing Communications Manager with an over 18-year progressive career across both internal and external communications.


Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate writer with talent for creating engaging content and leading high performing teams.


Results-driven professional with skill developing and leading diverse and highly successful marketing campaigns that enhance company market share and bottom-line profits. Adept at creating marketing collateral and revitalizing online presence and protecting brand identity.

Overview

21
21
years of professional experience

Work History

Global Marketing and Communications Manager

Avantor
03.2022 - 10.2023
  • Oversaw business communications and marketing portfolio with a focus on achieving new partners and industry share.
  • Created engaging and successful advertising and communications materials to introduce information to industry leaders.
  • Cultivated a strong corporate image and identity with clear branding.
  • Researched the latest market trends and analyzed data to develop communications strategies and tactics.
  • Introduced data analytics and tracking funnel progress on all campaign development, implementation, and evaluations.
  • Identified metrics to measure and evaluate theeffectiveness of public relations campaigns and initiatives.
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Built and maintained relationships with key clinicians, spokespeople, advocates, and opinion leaders.
  • Developed communications strategies to drive forward progress in public relations.
  • Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
  • Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Trained junior team members in best practices for communications and marketing, increasing overall department effectiveness.

COMMUNICATIONS MANAGER

American Council of the Blind
05.2021 - 03.2022
  • Developed overall communications, media relations, and public relations plans with accessibility focus
  • Introduced data analytics for organizations' communications and media channels
  • Successfully executed change management process and plan for multi-channel media/radio network
  • Lead communications & publicity for the inaugural Audio Description Gala virtual event including Netflix, Apple, NBC, Disney, WarnerBros, Meta, Twitter and LinkedIN
  • Directed 2020 Annual Report with increased accessibility
  • Lead development of brand guidelines and standards for members and corporate representation
  • Directed all external messaging, editorial content, and social media
  • Increased overall communications engagement with members and partners through targeted strategic plan by 35%
  • Directed development of fundraising and partner communications collaborations
  • Produced strong media relations partnerships for support of ACB projects and events with celebrity and high-profile clients
  • Directed Sponsor communications and collaborative media relations.

Sr. Director of Communications and Engagement

South University, University Administration
09.2019 - 03.2021
  • Lead Communications; consistent messaging and outreach that advance goals and profile of South University within university and to broader public audiences
  • Brand and reputation management
  • Lead media relations, public relations, and overall public proactive/reactive messaging on behalf of university
  • Responsible for overall success of community engagement activities, including events, promotions, community development, employer awareness, and partner support, as well as driving earned media for the University
  • Lead Partnerships and strategic articulation agreements
  • Lead University Community Partnership Outreach Team of 10 Directors of Outreach, along with each Campus President/Director
  • This team manages relationships with local and national partnerships to support enrollment, growth, and strategic priorities
  • Lead Content and Communications strategy and vision aligned with the goals and objectives for the University
  • Lead creation, implementation, management, and overall success of all university and campus-related community initiatives.

Director of Marketing and Communications

South University
09.2019 - 03.2021
  • Provided marketing and communication leadership for South University
  • Supported the development of long and short-term marketing strategies, overseeing all campus marketing and advertising planning and activities, with responsibility for the execution of plans, budget management, resource management, organization, and tracking of advertising activities
  • Worked closely with South University leadership and creative partners on the South creative direction (brand/look and feel)
  • Also oversaw all messaging, copy and content for the University as well as communications, corporate messaging, public relations (internal, external, media relations), and crisis communications.
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Championed the adoption of cutting-edge marketing technologies within the organization, driving greater efficiency and improved results across all campaigns.
  • Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Organized and executed robust, creative experiential marketing events.
  • Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Devised content strategy to effectively engage target audiences.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.

Communications & Engagement

EmployAbility
01.2019 - 06.2019
  • Provided Strategic Communications and Outreach development for the organizations' novel communication and marketing plan
  • Directed marketing planning and project management for all plans and implementation for the Communications team
  • Media relations, PR and partnerships development and management
  • Advised stakeholders and executive board members
  • Social media planning and activity development and coordination.
  • Organized activities to promote learning and increase student enjoyment.
  • Assisted students in developing self-advocacy and support skills.
  • Designed metrics-based evaluation systems for measuring the effectiveness of engagement programs.

Senior Analyst - Marketing & Advertising

The Privy Council Office of Canada
06.2012 - 05.2016
  • Provided marketing advice & support for the federal government and departmental priorities to the Prime Ministers of Canada's Office
  • Provided strategic marketing and communications advice and support to stakeholders, designated senior officials, and departmental officials on the development and execution of television commercials/campaigns, which highlighted federal government programs
  • Oversaw a wide variety of clients, including: Finance Canada, Veterans Affairs, Transportation Canada, Industry Canada, Public Safety Canada, Parks Canada, Citizenship/Immigration, and Financial Consumer Agency
  • Oversaw Brand and key message management and priority streams
  • Developed Plain language glossary
  • Oversaw the development of 22 TV Commercials and full scope marketing campaigns (traditional and online media mix) including key messages, timelines, budgets, and launch execution
  • Delivered and provided advice to clients on drafting and finalizing in-depth internal and external briefings to senior management: communications and marketing plans focus testing, publication products, strategies, Qs&As for media, and social media (including analytics).

Marketing Manager - Communications Executive

The Public Health Agency of Canada
12.2011 - 06.2012
  • Provided strategic marketing advice and support to stakeholders, designated departmental officials, and senior officials which included: analytics, developing statements of work, contracts, business plans, and budget requirements
  • Authored the first-ever Emergency Preparedness Federal Government of Canada Marketing Plan
  • Lead Evaluation assessments metrics for all marketing campaigns for The Public Health Agency of Canada
  • Noted Accomplishments: $30M H1N1 (Swine Flu) Citizen Readiness campaign
  • Annual Seasonal Flu, Healthy Pregnancy, and Physical Activity campaigns
  • Managed Federal, Provincial, and Territorial social marketing working for groups on Influenza, as well as, Physical Activity.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.

Senior Marketing & Communications Advisor

The Public Health Agency of Canada
01.2006 - 06.2011
  • Advised senior management and clients on the development, planning, implementation of marketing activities and projects - pertaining to the priorities of Public Health portfolio Managed internal and external marketing and communication strategies; including evaluation criteria and metrics related to contracts and planned project strategies
  • Planned, developed, and implemented social marketing strategies within appropriate timelines and budgets
  • Acted as marketing lead for joint projects in Corporate Communications, E-Communications, and Risk Communications and Public Affairs
  • Lead on National Physical Activity Social Marketing Working Group & Obesity roundtable Lead the launch of an alignment approach (of 4 departments) to Food Safety marketing strategy.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.

Single Window - Crisis Communications

The Public Health Agency of Canada
04.2009 - 12.2009
  • Provided strategic communications advice and support to various internal stakeholders and designated departmental officials as the H1N1 (swine flu) crisis began to unfold internationally on behalf of Canada
  • The first point of contact of federal communications products & horizontal/multi-level communications with senior officials and other Government departments (GOC/FTP, PHAC Senior Management, Minister's Office, Privy Council Office)
  • Provided urgent updates on behalf of Communications at the PHAC Emergency Operations Centre (EOC) for Liaison with US Center for Disease Control (CDC) for coordinated Vancouver Olympic traveler information
  • Noted Accomplishments: Crisis communications - H1N1 response plans and implementation of emergency/crisis situation (first wave) Adapted and implemented the national public health Risk Communications strategies in real-time.

Marketing Contractor

Randstad Contract
06.2018
  • Marketing coordination and business development manager
  • Landscape Architecture firm contract

Manager Of Partnerships

The Canadian Health Network
01.2003 - 09.2006
  • Lead the development, planning, and implementation of internal and external marketing and communication strategies; including evaluation criteria, related contracts to execute planned strategies; Lead the CHN Media relations activities and strategy (Media page, releases, monitoring, interviews, newsletter, questions/responses, and content requests); Managed human resources and budgets for a team of 6 employees
  • Managed relations with Federal, Territorial and Provincial partners
  • Lead and managed the CHN Web Editorial planning, meta-tagging, development, and management including the e-bulletin (70,000 + subscribers), homepage content, innovative e-content development, and editing team
  • Noted Accomplishments: Program lead for Communications and Marketing on the CHN Transition Team (liaison between stakeholders, program, and Communications units for Public Health Agency of Canada.
  • Established team priorities, maintained schedules and monitored performance.
  • Conducted competitive analysis to identify market trends and capitalize on emerging opportunities for growth.

Regional Manager

NAS Communications
08.2002 - 12.2004
  • Regional Manager for an Advertising agency specializing in recruitment marketing
  • Received the New Manager's Award of Excellence 2003 Keynote speaker 'How to be a Successful New Manager'(Cleveland, Ohio: February 2004)
  • Assisted clients in understanding their available options and helped them select the right service plans for their needs.

Education

Bachelor of Arts - Media Studies & Sociology

University of Western Ontario
London ON
06.2002

Skills

  • Communications Leader
  • International Marketing
  • Analytical Thinking
  • Marketing Analytics
  • Social media management
  • Thought leadership
  • Crisis Management
  • Media Relations
  • Relationship Building
  • Campaign Management
  • Strategic Planning
  • Community Management

Websites

Work Status

Citizenship American and Canadian (both)

Work Samples

  • CVS Spoken RX Partnership and Collaboration, Dec 2021, Joint communications, public relations/media relations with CVS, https://www.prnewswire.com/news-releases/spoken-rx-talking-prescription-labels-now-available-in-all-cvs-pharmacy-locations-301433785.html
  • 2021 Audio Description Awards, Nov 2021, Lead marketing, publicity, awards communication (broadcast and streaming corporations) celebrity talent coordination, and analytics, https://adawardsgala.org/award-winners/
  • South University Contact Tracing, June 2020, National media relations and public relations, https://www.prnewswire.com/news-releases/south-university-announces-online-contact-tracing-course-for-the-public-no-charge-301096271.html

Courses

  • Negotiating Skills
  • Dealing with Difficult People
  • Decision Making Skills
  • Diversity and Cultural Sensitivity Training

Languages

French
Professional Working

Additional Information

In October 2023, I stepped away to take care of a family member's health full-time. I am now looking forward to returning to the workforce.

Timeline

Global Marketing and Communications Manager

Avantor
03.2022 - 10.2023

COMMUNICATIONS MANAGER

American Council of the Blind
05.2021 - 03.2022

Director of Marketing and Communications

South University
09.2019 - 03.2021

Sr. Director of Communications and Engagement

South University, University Administration
09.2019 - 03.2021

Communications & Engagement

EmployAbility
01.2019 - 06.2019

Marketing Contractor

Randstad Contract
06.2018

Senior Analyst - Marketing & Advertising

The Privy Council Office of Canada
06.2012 - 05.2016

Marketing Manager - Communications Executive

The Public Health Agency of Canada
12.2011 - 06.2012

Single Window - Crisis Communications

The Public Health Agency of Canada
04.2009 - 12.2009

Senior Marketing & Communications Advisor

The Public Health Agency of Canada
01.2006 - 06.2011

Manager Of Partnerships

The Canadian Health Network
01.2003 - 09.2006

Regional Manager

NAS Communications
08.2002 - 12.2004

Bachelor of Arts - Media Studies & Sociology

University of Western Ontario

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Jennifer Flatt