Jennifer Ford
San Antonio,TX
Summary
Results oriented Senior Account Executive with experience in On Premise National and General market account management, OK and TX retail chain and independent accounts, and TX statewide market management. Noteworthy accomplishments in increasing market share, managing high volume, multi-state inventory management, communication and customer relations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Republic National Distributing Company
12.2023 - Current
- Responsible for calling on Landry’s, the #3 National Account Chain for RNDC
- Duties include building a relationship with the 14 corporate buyers, executing KPI’s for wine and spirits suppliers, delivering RFP’s for wine and spirits for all 57 chains and managing inventory issues in 38 states.
On-Premise Spirits Division Manager
Republic National Distributing Company
12.2022 - 12.2023
- Manage the on-premise spirits teams for San Antonio and Austin
- Responsible for the overall execution of goals, the training and development of Managers and Sales Leads, as well as managing and executing the expectations of our supplier partners in the market.
Retail Spirits Area Manager
Republic National Distributing Company
10.2020 - 12.2022
- Responsible for developing, training and directing district managers and their sales representatives to achieve sales goals, placement objectives, display programs, shelf standards and overall store conditions
- Interact directly with supplier partners (full book), discussing and developing programs, incentives, and scheduling market visits and surveys.
Retail Spirits District Manager
Republic National Distributing Company
01.2020 - 10.2020
- Manager for the Spec’s and Twin’s Chain teams in Austin
- Responsible for Developing, training and directing sales representatives to achieve sales goals, placement objectives and ensure all company standards are met.
Wine Supplier Portfolio Specialist
Republic National Distributing Company
06.2018 - 01.2020
- Responsible for developing, tracking and managing statewide sales programs in all markets
- Key duties included statewide market visits, sales representative trainings, building relationships with key buyers, leading general sales meetings and quarterly business reviews with senior market leadership.
On-Premise Combo Wine and Spirits Sales Representative
Republic National Distributing Company
05.2015 - 06.2018
- Managed a general market territory, presenting and selling the full book of Wine and Spirits
- Achieved KPI’s and other sales goals, drove volume through features and events, and conducted staff and peer product knowledge trainings.
Education
Bachelor of Applied Science -
Lamar University
01.2013
Skills
- Microstrategy
- Microsoft Office
- Greatvines
- Market management
- Extensive Mixology background
- Communication
- Teamwork
- Creativity
- Project Management
- Strategic Planning
- Budget Management
- Sales strategies implementation
Affiliations
- Career and Advisory Board Member, Athena ARG (2021-Present)
- Mentoring Circle Co-Lead (2023-Present)
- Valor ARG, member
- Women of the Vine and Spirits Member
Certification
WSET II Wine and Spirits
Timeline
Senior Account Executive
Republic National Distributing Company
12.2023 - Current
On-Premise Spirits Division Manager
Republic National Distributing Company
12.2022 - 12.2023
Retail Spirits Area Manager
Republic National Distributing Company
10.2020 - 12.2022
Retail Spirits District Manager
Republic National Distributing Company
01.2020 - 10.2020
Wine Supplier Portfolio Specialist
Republic National Distributing Company
06.2018 - 01.2020
On-Premise Combo Wine and Spirits Sales Representative
Republic National Distributing Company
05.2015 - 06.2018
Bachelor of Applied Science -
Lamar University