Excel
Jennifer Fox
South Elgin
Work Preference
Summary
Dynamic Events Marketing Manager with a proven track record at PerkinElmer, driving over $70 million in pipeline revenue through strategic event execution and innovative marketing strategies. Expert in data analysis and project management, adept at managing multimillion-dollar budgets while fostering strong vendor relationships and enhancing brand visibility.
Overview
16
16
years of professional experience
Work History
Events Marketing Manager
PerkinElmer
01.2016 - Current
- Company Overview: Remote
- Managed the planning, strategy, and execution for over 80 in-person, virtual events, and webinars every year
- Developed all marketing collateral to promote events, including social media posts, pre and post-show emails, landing pages, HTML flyers, and videos
- Managed a $1.5M marketing and event planning budget
- Reported metrics on all campaigns and events, which included post-show reports, ROI, and lead generation
- Generated over $70 million in pipeline revenue per year from assigned events
- Led Mobile Innovation Lab Project that generated 10M in revenue
- Remote
Stay At Home Mom
South Elgin
01.2014 - 01.2016
- Primary caregiver for my two children, ages two and four, including preparing meals, taking to appointments, and providing care
- Managed all aspects of the household, including scheduling, family budget, and procuring goods and services
Marketing Communication Manager
ADP Dealer Services
Hoffman Estates
01.2010 - 01.2014
- Company Overview: Hoffman Estates, IL
- Drove over 650 clients to attend 50 thought leadership events in North America, resulting in three million in revenue
- Managed event promotion, including social media, email, direct mail, press releases, website, and lead generation
- Supervised sales training, speaker selection, presentation materials, RSVPs and tracking of ROI, and all internal and external communication of thought leadership events
- Produced over eight quarterly webcasts for SVP of Sales and Marketing (wrote scripts, interviewed featured guests, coordinated logistics, managed editing and delivery) to better communicate with our sales team nationwide
- Created marketing campaign strategies to increase brand awareness, generate leads, and produce sales
- Hoffman Estates, IL
Sales and Marketing Manager
Marking Specialists Group
Buffalo Grove
01.2010 - 12.2010
- Company Overview: Buffalo Grove, IL
- Created marketing materials, including sell sheets, email templates, brochures, flyers, and promotional items
- Targeted high-profile accounts for sales, increasing conversion rate by 10%
- Utilized SEO to increase search engine rank by updating the website with keywords relevant to the industry
- Wrote and produced editorials for publications that increased brand awareness
- Developed and executed the marketing strategy for the year, exceeding all revenue goals
- Delivered training and education to the sales team, achieving alignment between marketing and sales channels
- Managed national sales reps with lead generation and tracking strategy, increasing sales by 20% over the prior year
- Buffalo Grove, IL
Education
Bachelor of Arts - Communications and Psychology
University of Iowa
Iowa City, IASkills
- Data Analysis
- Marketing Strategies
- Event Management
- Budgeting
- Logistics
- Vendor Management
- Negotiation
- Communication Skills
- Project Management
- Attention to Detail
- MS Office
- Zoom
- QuickBooks
- Adobe Creative Suite
- Salesforce
- HubSpot
- Basecamp
- Airtable
- SurveyMonkey
- Eventbrite
- Allocadia
- Concur
- Workfront
- Workday
- SharePoint
- Showpad
- ON24
- JIRA
- Social Media Marketing
- Google Analytics
- Zencastr
- Eloqua
- OneDrive
- GoToWebinar
- Vimeo
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Hubspot
Word
PowerPoint
JIRA
Cvent
Airtable
Eloqua
Showpad
Zoom
GoToMeeting
Survey Monkey
Eventbrite
Allocadia
Concur
Basecamp
Workfront
Sharepoint
Google Analytics
ON24
Vimeo
Timeline
Events Marketing Manager
PerkinElmer
01.2016 - Current
Stay At Home Mom
01.2014 - 01.2016
Marketing Communication Manager
ADP Dealer Services
01.2010 - 01.2014
Sales and Marketing Manager
Marking Specialists Group
01.2010 - 12.2010
Bachelor of Arts - Communications and Psychology
University of Iowa