Jennifer Frawley
St. Louis,MO
Summary
As: Association Executive Dependable, supportive and independent Director of Affiliate Relations & Membership has over 20 years of solid experience in association management. Organized, resourceful and decisive professional excels in non-profit management and membership and volunteer development. Attracts, wins and retains qualified members through exceptional abilities in communication and interpersonal relations. Easygoing and diligent candidate maintains excellent calm and professionalism in the face of stressful situations. Demonstrates a proven track record in increasing membership recruitment and retention, introducing innovative ideas to develop and promote associations and generating millions of dollars in project revenue. Relationship Building Chapter/Affiliate Management & Leadership Recruitment & Retention Volunteer Recruitment & Management Event Planning & Management Strategic Planning & Team Building
Overview
28
28
years of professional experience
Work History
membership manager
07.2002
- Led all membership recruitment and retention efforts for 8,000+ individual membership association Researched, developed and promoted all new and current member services and affinity programs; enhanced and developed leadership and events for six geographic chapters
- Worked with all members, specifically motivated and assisted volunteers; led and motivated membership staff to attain aggressive goals; averaged 95% retention rate over six-year period
- Assisted in the development and implementation of association strategic plan; oversaw organization and smooth production of annual members’ convention.
Director
American Optometric Association, AOA, Membership Group
01.2012 - Current
- Responsible for planning, developing and implementing membership recruitment and retention programs for multiple member segments and modes of practice (students, faculty, independent, employed, corporate-affiliated doctors of optometry, etc.)
- Developed a six-month membership recruitment pilot campaign for two state associations in 2016
- Reached a 40% engagement rate and 10%+ conversion rate of new members
- National rollout in Summer 2017, reaching goal of 8% conversion rate each year
- Campaign continues to grow and evolve
- Oversees and directs budgeting, profit and loss, long range forecasting and other fiscal management activities for the Group in accordance with AOA's financial goals
- Evaluates and analyzes the effectiveness of Group projects, programs and services by measuring effectiveness, proper application and use of budgets, and attainment of objectives
- Responsible for membership audits as necessary
- Serves as primary relationship manager between AOA and its 53 affiliated associations
- Provides assistance to affiliated organizations in recruitment/retention efforts
- Confers with committee members and affiliate leadership and recommends methods to promote the AOA value proposition and increase membership
- Compiles and prepares periodic reports to keep Board, Senior Management, volunteers, and staff informed of actions and progress
- Attends AOA's and outside meetings for purposes of presenting, information gathering, and serving as a resource
- Works with affiliates to coordinate and facilitate the Presidents' Council meetings (meeting of all affiliate leaders and staff)
- Provides counsel and advice as requested in developing the program and venue requirements
- Oversees student and faculty membership activities to increase engagement of optometry school students and faculty members
- Provide senior leadership to staff who plan all school visits by board members and volunteers and overall interaction with school administration.
Director of Professional Development
10.2006 - 12.2011
- Oversaw operations of the department and supervised four-person team; responsible for $2 million budget for association’s educational foundation
- Produced a 16% increase in unique CPE customers and 7% increase in total registrations Developed entire 250+ professional education curriculum for Missouri CPA profession; stayed abreast of all regulations, trends, technical information and training for CPAs
- Oversaw conference manager in the development of new conferences; sought opportunities for sponsors and exhibitors at conferences and seminars
- Researched and developed self-study and other alternative CPE opportunities; devised special promotions and outreach efforts to attract repeat and bulk registrations
- Collaborated with the marketing staff in the development of promotional materials for all programs
- Produced statistical reports and analyze trends relevant to the future success of the
- CPE program.
Missouri Society of CPAs, MSCPA
08.2000 - 12.2011
Director of Member Services
08.2000 - 10.2006
Senior Club Director/Marketing Officer
Centennial Bank
01.1998 - 07.2000
- Promoted to bank officer July 1999; developed all social and business-related activities for bank
- Coordinated and attended all domestic and international trips and social activities for senior club; established and maintained strong personal relationships with all customers
Communications/Membership Assistant
Community Bankers Association of Illinois, CBAI
09.1995 - 12.1997
Education
Bachelor of Science - Public Relations
Illinois State University
Master of Arts - Media Communications
Webster University
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Institute for Organization Management, U.S. Chamber of Commerce
Certificate in Nonprofit Organization Management (IOM Credential - undefined
University of Arizona, Winter Institute
2005
Skills
- Organizational Structuring
- Materials Planning and Logistics
- Operational Processes
- Training Junior Team Members
Affiliations
American Society of Association Executives (ASAE), Washington, DC, May 2005
Certified Association Executive (CAE Credential)
Other Notable Highlights
St. Louis Society of Association Executives (SLSAE)
Programs/Education Committee Member 2009 – Present Programs/Education Committee Chair
2009 – 2011; 2015 – Present
President 2009 – 2010
Board Member 2007 – 2011
Co-chair Welcome/Hospitality Committee—2011 ASAE Annual Meeting 2010 – 2011
In conjunction with the American Society of Association Executives (ASAE) and the St.
Louis Convention & Visitors Commission
American Society of Association Executive (ASAE)
2019 Gold Circle Award for AOA’s “United in Possibilities” Membership Recruitment
Campaign
Timeline
Director
American Optometric Association, AOA, Membership Group
01.2012 - Current
Director of Professional Development
10.2006 - 12.2011
membership manager
07.2002
Missouri Society of CPAs, MSCPA
08.2000 - 12.2011
Director of Member Services
08.2000 - 10.2006
Senior Club Director/Marketing Officer
Centennial Bank
01.1998 - 07.2000
Communications/Membership Assistant
Community Bankers Association of Illinois, CBAI
09.1995 - 12.1997
Bachelor of Science - Public Relations
Illinois State University
Master of Arts - Media Communications
Webster University
undefined
Institute for Organization Management, U.S. Chamber of Commerce
Certificate in Nonprofit Organization Management (IOM Credential - undefined
University of Arizona, Winter Institute