Jennifer Friel
Lancaster,PA
Summary
Results-driven strategic partnership and marketing professional with extensive experience in corporate relationship management, business development, and program execution. Proven track record of building and maintaining strategic partnerships, developing revenue-generating programs, and delivering impactful marketing campaigns. Skilled in vendor relations, event management, sponsorship coordination, and cross-functional collaboration with a focus on driving organizational growth and member value.
Overview
9
9
years of professional experience
Work History
Strategic Partnership & Program Manager
Pennsylvania Municipal League
04.2025 - Current
- Serve as primary liaison for Business Leaders Network (BLN) members, event sponsors, and corporate partners, delivering exceptional customer service and ensuring partner satisfaction
- Drive program growth by identifying and recruiting potential corporate sponsors through strategic market research and industry networking
- Manage sponsorship initiatives for events and conferences, overseeing booth placement, session sponsorships, and ensuring maximum partner visibility and value
- Organize partner engagement activities including webinars, strategy sessions, and networking meetings to foster meaningful business relationships
- Develop and implement innovative non-dues revenue-generating programs aligned with organizational priorities and partner needs
- Conduct data analysis to evaluate program impact and recommend strategic adjustments to enhance partnership value
- Represent the League at industry conferences and events, participating in panels and speaking engagements as a thought leader
Marketing & Client Services Manager
D&H Distributing
10.2021 - 12.2024
- Managed key vendor relationships with Microsoft, Lenovo, Intel, and Cloud Business Unit, ensuring timely delivery of assets and services within budget constraints
- Developed and implemented comprehensive marketing strategies for product launches, rebranding campaigns, and promotional initiatives
- Managed budget development for annual marketing plans, allocating resources toward high-impact projects with favorable ROI potential
- Organized successful trade show exhibits, effectively showcasing products and services to potential customers and partners
- Developed creative collateral for print, digital, and experiential campaigns, driving consumer interest, and optimized website content for improved search engine rankings and increased web traffic
- Assembled comprehensive reports and presentations to support marketing plan development and share insights with stakeholders
- Analyzed marketing data to uncover insights and identify key opportunities informing strategic decisions and streamlining project workflows
Assistant Buyer
D&H Distributing
07.2019 - 10.2021
- Served as Assistant Buyer for Lenovo and Acer product lines
- Reviewed purchasing trends and forecasted demand for inventory planning and replenishment and assisted in developing seasonal buying plans
- Assisted in setting pricing strategies that balanced competitiveness with profitability
- Computed and created purchase orders to monitor stock levels, verify purchase requisitions, and expedite customer orders
Vendor Sales Specialist
D&H Distributing
07.2017 - 07.2019
- Increased sales revenue by efficiently managing high volume of inbound leads and promptly responding to sales inquiries
- Developed strong client relationships through effective communication, understanding needs, and providing tailored sales solutions and educated sales teams on product features
- Contributed to developing comprehensive product catalogs showcasing all available items in an accessible format
- Collaborated with marketing team to develop targeted campaigns for specific products and services, resulting in increased lead generation
- Generated detailed reports outlining individual performance metrics for quarterly evaluations
- Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential
Lead Demand Generation Specialist
D&H Distributing
12.2016 - 07.2017
- Achieved activation goals and other applicable metrics including volume, margin, and breadth as defined by vendor campaign needs
- Managed Demand Generation by creating and assigning outbound call campaigns with reseller base to build relationships, sell, and tracking their progress.
- Worked with vendor and channel field sales on account planning, opportunities, and sales calls
- Managed lead development, follow-up, and closure, providing necessary support to develop leads and follow them to closure
Education
• Strategic Partnership Management
Skills
- CRM Software
- Microsoft Office Suite
- Digital Marketing Platforms
- Data Analysis Tools
- Project Management Software
- Email Marketing Systems
- Web Content Management Systems
- Strategic planning
Timeline
Strategic Partnership & Program Manager
Pennsylvania Municipal League
04.2025 - Current
Marketing & Client Services Manager
D&H Distributing
10.2021 - 12.2024
Assistant Buyer
D&H Distributing
07.2019 - 10.2021
Vendor Sales Specialist
D&H Distributing
07.2017 - 07.2019
Lead Demand Generation Specialist
D&H Distributing
12.2016 - 07.2017
• Strategic Partnership Management