Hi, I’m
Jennifer Fulcher
Smithville,TX
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
9
years of professional experience
1
Certification
Work History
Marriott International
Sales Manager
09.2022 - Current
Job overview
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness. Growing market share by 5%.
- Built partnerships with customers and community to establish long-term business growth.
- Engaged in training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Vacasa
Sales Executive
03.2022 - 10.2022
Job overview
- Followed best practices when using CRM and other tools to manage sales cycle
- Participated in customer meetings and worked closely with team to resolve customer satisfaction issues
- Engaged customers to confirm and clarify value and adapt strategy, optimizing ROI for vacations rentals. Ending each quarter over 108% to goal
- Met and exceeded KPIs through lead conversions and prospecting activities
- Increased customer retention and renewal growth by revitalizing existing business in segment.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
K&G Sales Consulting
Owner
05.2021 - Current
Job overview
- Oversee all E Commerce for growing company
- Develop relationships with hotel ownership groups
- Sell and service of revenue management services
- Develop all reporting analytics
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Consulted with customers to assess needs and propose optimal solutions.
- Established foundational processes for business operations.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
Revenue Optimization
Vice President Sales And Business Development
01.2020 - Current
Job overview
- Sales and Marketing solutions for hospitality full service
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Ascent Hospitality
Regional Director Of Sales And Marketing
01.2022 - 09.2022
Job overview
- Forecasted annual, quarterly and monthly sales goals.
- Managed sales team of 35 employees.
- Prepared and reviewed annual budgets.
- Established 5 new accounts worth over $1.2 million annually.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Atlanta Marriott Northwest At Galleria
Director of Sales and Marketing
10.2019 - 11.2020
Job overview
- Collaborative manner in the community and contributing to the strategic direction for the Sales Team
- Generation of all top-line revenues and the execution of all activities to achieve these revenue goals
- Evaluation of weekly, monthly and quarterly sales activities and sales action plans executed and achieved
- Acting as Brand ambassadors for management company
- Organize, oversee and guide the overall social media and SEO presence of each hotel within assigned portfolio, to ensure each hotel is properly represented and positioned within its market for optimal exposure
- Review revenue management strategies on a weekly basis with each hotel and participate in the weekly Revenue Management calls with the property team members and brand revenue managers
- Have open communication with the corporate management team on each properties performance and provide monthly recaps on successes, challenges, strategies and action plans
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Managed accounts to retain existing relationships and grow share of business.
- Built partnerships with high level customers and community members to establish long-term business growth.
TPG Hospitality
Director of Sales and Marketing
09.2017 - 10.2019
Job overview
- Train & mentor sales staff including hiring, coaching development, performance evaluations, disciplinary actions and terminations
- Perform as the driver of all revenue and ensure quarterly and annual revenue goals are achieved for the hotel
- Develop sales action plans, and forecast and evaluate trends to modify strategies that will enhance revenues effectively
- Assist in the production of annual hotel business plan
- Develop and maintain departmental budget
- Lead property revenue meetings always insuring revenue maximization and profit in all areas
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Managed accounts to retain existing relationships and grow share of business.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built partnerships with customers and community to establish long-term business growth.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Marriott Cedar Rapids
Director Of Sales
01.2015 - 09.2017
Job overview
- Maintain good rapport with local civic groups and companies.
- Analyzing and achieving strategic objectives and business growth potential
- Launched new brand from Marriott to Renaissance
- Direct staff, sales, accounting/budgeting, asset protection, inventory control and human resources
- Manager, Company, brand standards, and local, state and national regulations
- Responsible for quality service, meeting/exceeding financial goals, short and long term planning and day-to-day operations
- Lead, train and mentor sales staff including hiring, coaching development, performance evaluations, disciplinary actions and terminations
- Recommends the Sales budget, marketing/business plans, and capital expenditures and manages within approved plans and objectives
- Develop sales action plans, and forecast and evaluate trends to modify strategies that will enhance revenues effectively
- Implement property level ecommerce marketing specific to market
- Lead property revenue meetings always insuring revenue maximization and profit in all areas
- Maintain good rapport with local civic groups and companies
- Prepared sales presentations for clients showing success and credibility of products.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Managed team of sales representatives, providing guidance, coaching and support.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Built relationships with customers and community to establish long-term business growth.
- Connected with prospects through trade shows, cold calling and local-area networking.
Davidson Hotel Company/ Sheraton Iowa City
Corporate/University Senior Sales Manager
10.2013 - 12.2015
Job overview
- Generation of budgeted top line revenue and RevPAR for the hotel through a successful revenue management strategy
- Maintains successful performance by increasing revenues and controlling expenses
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in 35% revenue increase.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.
Education
Eastern Michigan University , Ypsilanti, MI
Bachelor of Arts from Hospitality Administration And Management
2009
Skills
- Yield Management- Revenue Analysis
- Forecast accuracy
- Ability to multi-task diverse activities
- Skilled in resolving problems, negotiation and preparation of
- Proposals and contracts
- Highly skilled in E Commerce, SEO and analytics
- Profit and Revenue-Generating Strategies
- Persuasive Negotiations
- National Account Management
- Business Development and Planning
- Market Research
- CRM Software
Certification
Currently studying for Texas Real Estate License
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Sales Manager
Marriott International
09.2022 - Current
Sales Executive
Vacasa
03.2022 - 10.2022
Regional Director Of Sales And Marketing
Ascent Hospitality
01.2022 - 09.2022
Owner
K&G Sales Consulting
05.2021 - Current
Vice President Sales And Business Development
Revenue Optimization
01.2020 - Current
Director of Sales and Marketing
Atlanta Marriott Northwest At Galleria
10.2019 - 11.2020
Director of Sales and Marketing
TPG Hospitality
09.2017 - 10.2019
Director Of Sales
Marriott Cedar Rapids
01.2015 - 09.2017
Corporate/University Senior Sales Manager
Davidson Hotel Company/ Sheraton Iowa City
10.2013 - 12.2015
Eastern Michigan University
Bachelor of Arts from Hospitality Administration And Management
Currently studying for Texas Real Estate License
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