Jennifer Galer
Portage,MI
Summary
Sales-driven Senior Media Buyer offering more than 21+ years of experience leading local marketing campaigns, specializing in Automotive. Results-oriented and successful at negotiating low SQAD cost-per-points and CPM’s. Decisive professional looking for an opportunity to utilize my skills in strategic buying, sales negotiation and development. Works well in a fast-paced environment, sets effective priorities, manages multiple tasks and meets strict deadlines working with high volume accounts. Strong with media evaluations, analyzing post-campaign reporting, and executing media plans. Familiarity with Freewheel/Strata, Media Ocean, Nielsen and more.
Overview
21
21
years of professional experience
Work History
Senior Media Buyer
Zimmerman Advertising
Ft. Lauderdale, FL
06.2006 - Current
- Responsible for retail and automotive accounts in multiple markets
- Plan, negotiate, and steward local buys for radio and television
- Develop, present, and execute added value opportunities
- Work closely with relevant planners and account executives
- Manage post-campaign reporting
- Coordinate between stations and internal communication, account service, research, strategy, accounting, traffic, and operations teams
- Align campaigns with client goals and objectives, while performing continuous campaign evaluations
- AutoNation, McDonald’s, Planet Fitness
Media Director
McCrosky marketing communications
Kalamazoo, MI
11.2005 - 04.2006
- Directed all media planning and media management activities
- Responsible for all print production management and negotiations
- Assisted account executives in copywriting concept sessions
- Planned, presented, negotiated and placed all broadcast media and added value for clients
- Responsible for all traffic management, market research and strategic media planning
- Keystone Community Bank, Anderson Brother’s Steamatic, National Stone, Sand and Gravel Association, Interstate Office Interiors
Media Buyer
Zimmerman Advertising
Ft. Lauderdale, FL
02.2005 - 11.2005
- Accountable for billings of $7 million annually
- Plan, negotiate, and steward local buys for radio and television
- Create and present buy overviews to clients for every buy negotiated
- Travel and meet with stations to strengthen relationships
- Musicland, AutoNation, Lia Honda, Hubler Auto Group, Albany Honda, Thomasville Honda, Camilla Chevrolet, Wallace Nissan Mitsubishi, Schlossmann Auto Group, Value City
Jr. Media Buyer
06.2003 - 02.2005
- Recommended various advertising mediums based on specific client’s goals to increase sales
- Negotiated advertising rates with stations based on budgetary goals from the client
- Strategically planned and developed annual media plans for clients
- Upstate Automotive, Team Honda
Education
B.S. - Marketing
Florida Atlantic University
Boca Raton, FL05.2003
Skills
- Microsoft Excel
- Word
- PowerPoint
- Strata View
- SBMS
- BAP
- Media Ocean
- Outlook
- Negotiations
- Competitive Analysis
- Performance Tracking
References
Enclosed
Timeline
Senior Media Buyer
Zimmerman Advertising
06.2006 - Current
Media Director
McCrosky marketing communications
11.2005 - 04.2006
Media Buyer
Zimmerman Advertising
02.2005 - 11.2005
Jr. Media Buyer
06.2003 - 02.2005
B.S. - Marketing
Florida Atlantic University
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