Jennifer Garner
Houston,TX
Summary
Results-driven marketing professional with over 7 years of experience in developing and executing innovative marketing strategies that drive brand awareness and revenue growth. Proven expertise in digital marketing, content creation, and data analysis, with a strong ability to leverage insights to optimize campaigns. Adept at managing cross-functional teams and collaborating with stakeholders to achieve business objectives. Skilled in utilizing SEO, social media, and email marketing to enhance customer engagement and conversion rates. Committed to staying ahead of industry trends and continuously improving marketing effectiveness. Strong communicator with a passion for creating impactful marketing initiatives that resonate with target audiences.
Overview
7
7
years of professional experience
Work History
Senior Product Marketing Specialist
Aspen Tech
Houston, TX
10.2022 - Current
- Developed product positioning and messaging for new products.
- Conducted market research to identify customer needs and segmentation.
- Created content for press releases, website, emails and social media campaigns.
- Developed presentations, sales collateral, and training materials.
- Organized events such as webinars, conferences, and trade shows.
- Coordinated with internal teams to ensure successful product launches.
- Monitored industry trends and gathered insights from customers and users.
- Collaborated with cross-functional teams to define product roadmaps.
- Generated reports on ROI metrics for various marketing activities.
- Provided support in developing go-to-market strategies for new products.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Summarized raw data and analyses and made recommendations based on findings.
Product Marketing Specialist
Mitsubishi Logistics America
Houston, TX
11.2020 - 10.2022
- Developed product positioning and messaging for new products.
- Conducted market research to identify customer needs and segmentation.
- Created content for press releases, website, emails and social media campaigns.
- Developed presentations, sales collateral, and training materials.
- Coordinated with internal teams to ensure successful product launches.
- Assisted in the development of pricing models for different markets and segments.
- Analyzed results from A and B tests to optimize user experience on websites.
- Optimized landing pages by leveraging data from analytics tools.
- Created and coordinated blog content, supporting larger marketing strategy.
- Presented findings to management and executive leadership and fielded questions to help refine strategies.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
Marketing Communication Specialist
Mitsubishi Logisnext America
Houston, TX
04.2019 - 11.2020
- Created content for website, email newsletters, press releases, advertisements, brochures, and other digital media.
- Designed layouts of marketing materials including print ads, flyers, posters and direct mail pieces.
- Developed strategies for public relations activities such as press releases, interviews and events.
- Maintained accurate records of all marketing activity including budgeting and expense reports.
- Drafted copy for promotional materials including websites, emails, catalogs, brochures and other publications.
- Implemented social media campaigns across multiple platforms such as Twitter, Facebook, LinkedIn.
- Coordinated photography sessions for product launches or special occasions.
- Wrote marketing briefs, frequently asked questions lists and problem-solving plans to support campaigns.
- Utilized website and platform to share key updates.
- Put together cohesive communication plans and marketing collateral in line with brand messaging and strategic objectives.
Marketing Associate
Journyx
Austin, TX
02.2018 - 04.2019
- Created content for various digital channels, including websites and social media platforms.
- Conducted market research to identify trends in consumer behavior.
- Assisted with the development of promotional materials, such as brochures and flyers.
- Managed relationships with external vendors for advertising and promotional services.
- Maintained accurate records of all marketing efforts.
- Supported the execution of digital marketing initiatives, such as paid search ads.
- Provided input on creative design concepts related to marketing collateral.
Inside Sales Representative
United Rentals
San Antonio, TX
05.2017 - 02.2018
- Developed and implemented strategies to increase sales volume.
- Provided customers with product information, pricing and availability.
- Conducted outbound calls to existing clients to upsell products or services.
- Solicited feedback from customers on product features and service levels.
- Cross-sold additional products or services based on customer needs.
- Established relationships with key decision makers at target companies.
- Followed up on pending orders and inquiries in a timely manner.
Education
BBA - Marketing
Texas State University
San Marcos, TX08-2017
Skills
- Product marketing
- Marketing Analytics
- Competitive Analysis
- Product Launches
- Product positioning
- Sales Enablement
- Campaign Management
- Digital Marketing
- Copywriting abilities
- Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Product Marketing Specialist
Aspen Tech
10.2022 - Current
Product Marketing Specialist
Mitsubishi Logistics America
11.2020 - 10.2022
Marketing Communication Specialist
Mitsubishi Logisnext America
04.2019 - 11.2020
Marketing Associate
Journyx
02.2018 - 04.2019
Inside Sales Representative
United Rentals
05.2017 - 02.2018
BBA - Marketing
Texas State University
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