Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Garner

Houston

Summary

Experienced Marketing professional seeking new opportunities. Proven track record in developing and executing successful marketing strategies, leading to increased brand awareness and product adoption. Demonstrated ability in cross-functional team collaboration and market analysis to drive product success. Experienced with both product marketing and content marketing strategies that drive growth and engagement. Utilizes data-driven insights to refine market positioning and enhance product visibility. Track record of successful collaboration with cross-functional teams to achieve business objectives.

Overview

8
8
years of professional experience

Work History

Product Marketing Manager

Prochant
12.2024 - 06.2025
  • Conducted in-dept competitive research across key verticals to inform positioning, messaging, and strategic planning.
  • Collaborated closely with the product teams to stay aligned on roadmap developments and upcoming feature releases.
  • Partnered with the content marketing team to provide detailed product insights, ensuring accuracy and relevance in external communications.
  • Managed external vendors on cross-functional initiatives that delivered company wide impact and efficiency.
  • Developed and executed go-to-market strategies for new product launches, ensuring alignment across sales, product, and marketing.
  • Led extensive research into emerging markets and technologies to keep internal teams informed and agile in a rapidly evolving landscape.

Senior Product Marketing Specialist

AspenTech
10.2022 - 12.2024
  • Developed clear and compelling product positioning and messaging for new product launches.
  • Conducted market research and customer segmentation to uncover needs, trends, and growth opportunities.
  • Created targeted content across multiple channels, including press releases, website copy, email campaigns, and social media.
  • Designed and produced sales collateral, training materials, and executive-level presentations to support product education and adoption.
  • Planned and executed marketing events such as webinars, industry conferences, and trade shows to drive awareness and engagement.
  • Collaborated with product teams to define and refine roadmaps based on market intelligence and user feedback.
  • Tracked and reported ROI and performance metrics for campaigns and marketing initiatives.
  • Supported the creation and execution of go-to-market strategies for new products and features.
  • Partnered with sales teams to align marketing programs with sales goals, driving pipeline and revenue growth.
  • Interpreted marketing and customer data to generate actionable insights and strategic recommendations.


Product Marketing Specialist

Mitsubishi Logisnext Americas Inc.
11.2020 - 10.2022
  • Defined compelling product positioning and messaging for new product launches, aligning with market trends and customer needs.
  • Led market research initiatives to identify customer segments, uncover insights, and guide go-to-market strategies.
  • Created high-impact content across multiple channels - including press releases, website copy, email campaigns, and social media - to drive brand awareness and engagement.
  • Produced sales presentations, collateral, and training materials to support internal teams and improve customer acquisition.
  • Partnered with cross-functional teams (Sales, Product, Design) to execute coordinated, successful product launches.
  • Delivered data-backed presentations to senior leadership, providing actionable recommendations to refine marketing strategies.

Marketing Communication Specialist

Mitsubishi Logisnext Americas Inc.
04.2019 - 11.2020
  • Created engaging content across digital and print channels, including website copy, email newsletters, press releases, advertisements, brochures, and promotional materials.
  • Designed visually compelling layouts for marketing collateral such as print ads, flyers, posters, and direct mail ensuring alignment with multiple brand guidelines.
  • Managed marketing budgets and maintained detailed records of campaign expenditures and activity reports.
  • Planned and executed social media campaigns across platforms including Facebook, Twitter and LinkedIn to build brand awareness and increase audience interaction.
  • Maintained and updated company websites and digital platforms to ensure timely communication of key updates and announcements.
  • Oversaw the Houston Livestock Show and Rodeo sponsorship through Cat Lift Trucks and worked cross-functionally with internal teams to align and execute on company wide goals.

Marketing Associate

Journyx Inc.
02.2018 - 04.2019
  • Created and published engaging content for digital channels, including websites, social media, and email campaigns to support brand visibility and audience management.
  • Conducted market research to identify consumer behavior trends and inform marketing strategies.
  • Contributed to the development of promotional materials - including brochures, flyers, and other printed collateral - to support product launches and brand messaging.
  • Managed vendor relationships for advertising and promotional services, ensuring timely delivery and brand consistency across all materials.
  • Maintained organized records of marketing activities and campaign performance for reporting and optimization purposes.
  • Assisted in the planning and execution of digital marketing campaigns, including paid search and search engine optimization, to drive traffic and generate leads.

Inside Sales Representative

United Rentals
05.2017 - 02.2018
  • Developed and executed targeted sales and marketing strategies to drive revenue growth and increase product adoption.
  • Provided customers with detailed product information, pricing and availability to support purchasing decisions and improve customer satisfaction.
  • Conducted outbound calls to existing clients to promote upsell opportunities and deepen account engagement.
  • Gathered customer feedback on product features and service levels, relaying insights to inform marketing and product development initiatives.
  • Identified cross-sell opportunities based on customer needs, effectively increasing average order value and enhancing the customer experience.
  • Built and maintained relationships with key decision-makers at target companies to expand market reach and secure repeat business.
  • Ensured timely follow-up on pending orders and enquiries, maintaining a high standard of customer service and responsiveness.

Education

Marketing & Management

Texas State University
San Marcos, TX
08-2017

Skills

  • Digital Marketing (SEO, Email, Social Media, Marketing Automation, CRM)
  • Product Marketing (Product Roadmap, Sales Enablement, Collateral/Training Materials)
  • Content & Brand Marketing (Content Creation, Branding, Content Strategy Development)
  • Strategic & Analytics (ROI, Competitor Analysis, Campaign Planning, Marketing Metrics)
  • Design (Website, Basic HTML, Canva, Adobe Suite)

Timeline

Product Marketing Manager

Prochant
12.2024 - 06.2025

Senior Product Marketing Specialist

AspenTech
10.2022 - 12.2024

Product Marketing Specialist

Mitsubishi Logisnext Americas Inc.
11.2020 - 10.2022

Marketing Communication Specialist

Mitsubishi Logisnext Americas Inc.
04.2019 - 11.2020

Marketing Associate

Journyx Inc.
02.2018 - 04.2019

Inside Sales Representative

United Rentals
05.2017 - 02.2018

Marketing & Management

Texas State University

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