Jennifer Gehrig

• Develop and implement strategic marketing plans focused on growing brand awareness and recruitment of new students, while also serving university priorities for faculty, staff, alumni, and current students.
• Direct and manage design and production of content for all marketing channels, including photography, video, streaming audio (radio and podcasts), digital ads, streaming television, out-of-home, and print collateral.
• Hand-on oversight and management of the university’s website, ensuring design, user experience, search engine optimization, accessibility, and content are optimized to achieve reputational, recruitment, and retention goals.
• Hands-on oversight and management of social media channels including, social media planning, content creation, and execution.
• Serve as chief content strategist, content expert, and copywriter across all paid channels, as well as the Hamline website, Hamline official social media channels, recruitment collateral, and marketing and creative services projects for the university.
• Oversee 800+ projects annually and manage an annual operational budget of $650,000, serving as primary project manager for website development initiatives.
• Serve as primary department leader with key internal stakeholders in enrollment management, academics, legal, student affairs, and more.
• Serve as primary contact and project manager with vendors, agencies, consultants, and other third parties to maximize efficiency and effectiveness with limited staff and resources.

Promoted to oversee and manage creative services for the university, supporting both external marketing efforts and internal university needs.

• As creative lead, ensured brand consistency (from design through messaging) across all channels and 700+ projects annually.
• Oversaw acquisition, development, and management of a new digital asset management system housing several thousand digital assets.
• Established standardization of creative assets (e.g., logos and photography style) and creation of templates to further solidify the university’s brand, achieve consistency, and realize efficiencies in project management and production.

Promoted to oversee and manage all marketing functions for the university, adding undergraduate recruitment, alumni relations, development, events, and support for many other campus offices to my portfolio of responsibilities.

• Led strategic planning and managed implementation of redesign of more than 50 pieces of undergraduate recruitment print collateral.
• Developed and implemented content strategy and served as primary copywriter for all marketing channels supporting recruitment.
• Managed all vendor, agency, and consultant partnerships to elevate quality and bring in areas of expertise.
• Spearheaded overhaul of team's approach to fulfilling creative services projects to balance and prioritize work to further university goals.
• Launched marketing for new programs, increased inquiries, and increased enrollment conversions for undergraduate and graduate programs by building audience personas, creating new and refreshed messaging, and implementing targeted campaigns across multi-channel platforms.

• Led development and implementation of successful short- and long-term marketing campaigns, resulting in increased enrollment and expanded reputation for more than 40 graduate programs, centers, and events.
• Directed all messaging, including building platforms to provide compelling, strategic messaging and copy for marketing projects across media types to drive brand consistency and engagement.
• Managed all print, radio, out-of-home, and digital marketing products and activities and provided oversight for writing, editing, and proofing all copy.
• Increased social media engagement for top-priority graduate programs by increasing posts, sponsoring posts, and placing ads in line with overall content strategy.

• Served as key member of senior leadership managing operations across academic, financial, and administrative units.
• Managed operational budget, overseeing budget of $12 million. Created quarterly forecasts, provided monitoring, and developed annual and long-range budgets.
• Managed School of Education graduate program marketing, including creation and development of marketing tactics (ads, emails, etc.).