Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Publicity Strategist
Kathie Berlin, Inc.
01.2009 - 06.2013
Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.
Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
Evaluated performance metrics, identifying areas for improvement and implementing targeted action plans to achieve desired outcomes.
President
Haute Fudge, LLC
01.2012 - Current
Increased brand awareness by developing and executing targeted marketing campaigns.
Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with number key accounts.
Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
Planned and executed events and marketing programs to increase qualified leads.
Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.
Corporate Rebranding and Compliance
Marsh & McLennan Companies, Inc.
01.2010 - 01.2011
Reduced operational risks with proactive identification and mitigation of system vulnerabilities.
Provided expert guidance on regulatory requirements, assisting management in making informed decisions about system enhancements.
Supported new business initiatives by ensuring seamless integration of systems and compliance requirements into project plans.
Spearheaded technology upgrades that improved system efficiency while maintaining strict adherence to security protocols.
Boosted overall compliance by developing comprehensive policies and procedures aligned with industry best practices.
Collaborated with IT team members to ensure seamless integration of new system components for improved functionality.
Maintained up-to-date knowledge of current and emerging compliance regulations.
Intellectual Property Paralegal
Lehman Brothers
01.2007 - 01.2009
Assisted in licensing negotiations by providing accurate valuations of intellectual property assets held by clients.
Improved internal knowledge sharing by creating an easily accessible database containing relevant case law updates related to intellectual property matters.
Liaised with foreign associates to coordinate prosecution of international patent applications, increasing global IP protection for clients.
Monitored third-party use of client''s intellectual property rights by setting up watch services, enabling prompt enforcement actions when needed.
Collaborated with attorneys to develop comprehensive strategy for IP protection and enforcement.
Maintained organized records of correspondence, filings, and deadlines to ensure timely action on all matters.
Provided support during intellectual property litigation, contributing to favorable outcomes for clients.
Supported copyright registration process workflow by preparing applications and maintaining accurate records.
Music Law Legal Assistant
Shukat, Arrow, Hafer, Weber & Herbsman LLC
01.2006 - 01.2007
Filed court documents and legal pleadings with court clerk on behalf of attorneys.
Organized documents to manage paper and electronic filing systems of clients.
Maintained strict confidentiality, protecting sensitive client information as required by legal ethics and regulations.
Handled office scheduling and made notes for deadlines, motions, and other important dates.
Improved communication between attorneys and clients by scheduling meetings, providing status updates, and relaying critical information promptly.
Managed high-volume workload while maintaining strict attention to detail on every task such as drafting pleadings or summarizing depositions accurately.
Facilitated timely resolution of legal matters by preparing and organizing essential documents.
Responded to client inquiries to provide accurate legal advice and offer assistance.
Managed accounts and client records of clients, observing confidentiality, and extreme discretion.
Worked alongside attorneys, administrative assistants, and fellow legal assistants on complex cases and legal processes.
Handled billing tasks efficiently and accurately, ensuring smooth financial operations for the legal team.
Communicated pertinent information to clients via phone, email, and mail.
Revised and finalized letters, briefs, and memos.
Affiliate Sales Marketing Manager
YES Network
01.2005 - 01.2006
Increased brand awareness by developing and implementing strategic marketing campaigns.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Managed social media accounts for optimal audience engagement and increased online presence.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Enhanced company reputation through successful public relations initiatives and positive media coverage.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Streamlined processes within the marketing department for more efficient project management and resource allocation.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Brand Sponsorship Marketing Manager
Omnicom/Radiate Group
01.2004 - 01.2005
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
A&R Marketing Manager
Atlantic Records
01.2001 - 01.2004
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Used data analytics to track lead generation campaigns and improve quality.
Enhanced company reputation through successful public relations initiatives and positive media coverage.
Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Artist Acquisitions Marketing Coordinator
EMI Music Publishing
01.1999 - 01.2001
Designed custom artwork for clients, meeting their creative vision and ensuring satisfaction with the final product.
Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
Made use of materials, such as ink, watercolors, charcoal, oil, computer software, paints, and pencils to complete unique piece for customers.
Implemented artistic vision to give art purpose and meaning.
Facilitated workshops for aspiring artists, fostering a supportive learning environment and strengthening technical skills.
Expanded skillset continually by attending industry conferences, workshops or courses related to specific artistic mediums or practices desired further mastery upon within career development.
Listings Manager
Sotheby' International Realty
01.1998 - 01.1999
Enhanced client satisfaction by providing exceptional customer service and addressing inquiries promptly.
Developed innovative strategies for promoting challenging or unique properties within the market, resulting in successful sales.
Spearheaded initiatives to improve office practices related to listings management, increasing overall team productivity.
Educated clients on real estate market conditions and trends while guiding them through the listing process from start to finish.
Proactively identified potential issues with listings and took corrective action as needed, ensuring a smooth experience for clients.
Collaborated with agents to schedule showings, ensuring seamless communication and a positive experience for all parties involved.
Education
Master Of Science - Health Communication
CUNY School of Public Health
New York, NY
Juris Doctor (Concentration in Intellectual Property and Entertainment) -
New York Law School
New York, NY
01.2009
Bachelor of Arts in Advertising and Marketing -
University of Florida
Gainesville, FL
01.1995
Skills
Entertainment Industry Relationships
Strategic Partnerships
Brand Stewardship and Rebranding
Driving Audience Growth
C-level Collaboration
Trend Forecasting
Campaign Management
Deal and Contract Negotiation
High-Profile Events and Promotions
Verbal and written communication
Community Engagement
Organizational Management
Community Relations
Stakeholder Management
Cultural Competency
Communications expert
Proficient in Software
Regulatory Compliance
Stakeholder Collaboration
Accomplishments
Managed team of real estate listing agents to ensure that all new properties were accurately entered into the database; provided agents with promotional materials, status updates, and floorplans; coordinated open houses; became licensed sales person
Facilitated profitable partnerships between top music artists and national brands, feature films, and video games; developed brand identity for music artists such as Lil' Kim, Brandy, Kid Rock, Matchbox Twenty, Bush, Jewel, Led Zeppelin, and many others.
Provided experiential marketing counsel to a motherhood lifestyle brand, increasing its following tenfold to more than 50,000; developed brand sponsorships with Clarins, Honest Tea, Lilly Pulitzer, Juicy Couture, Tory Burch, Bloomingdales, and others; consulted on the development of a feature-rich website; created digital content and ghost-wrote articles for national magazines.
Created dozens of marketing plans, working together with C-level executives and senior leadership.
Contributed to publicity and Academy Award campaigns for major feature films, working with legendary film publicist Kathie Berlin in partnership with studios such as Paramount, DreamWorks, Lionsgate, and others.
Spearheaded a top-to-bottom corporate rebranding for Marsh & McLennan, a global Fortune 500 insurer, driving all aspects of branding from corporate identity to digital to internal style guidelines across the entire $13 billion organization.
Successfully promoted a benefit concert for the Met Council on Jewish Poverty, featuring Yitzhak Perlman; drove a surge in ticket sales by strategizing how to target the Orthodox Jewish community, going from 20% capacity to a sold-out house in four weeks.
Negotiated fees for licensing deals for the estates of John Lennon, Bob Marley, Jimi Hendrix, sitting across the table from major broadcast networks, production companies, and national brand advertisers.
Organized the annual YES Network affiliate visit to New Yankees spring training camp, featuring face time with the entire team.
Served on the negotiating team to close annual broadcasting agreements with over 50 affiliates of the YES Network.
Connected music artists such as Kenny Chesney and Reba McEntire with brands such as Cruzan Rum and Whirlpool, respectively.
Certification
Board Certified Patient Advocate
Timeline
President
Haute Fudge, LLC
01.2012 - Current
Corporate Rebranding and Compliance
Marsh & McLennan Companies, Inc.
01.2010 - 01.2011
Publicity Strategist
Kathie Berlin, Inc.
01.2009 - 06.2013
Intellectual Property Paralegal
Lehman Brothers
01.2007 - 01.2009
Music Law Legal Assistant
Shukat, Arrow, Hafer, Weber & Herbsman LLC
01.2006 - 01.2007
Affiliate Sales Marketing Manager
YES Network
01.2005 - 01.2006
Brand Sponsorship Marketing Manager
Omnicom/Radiate Group
01.2004 - 01.2005
A&R Marketing Manager
Atlantic Records
01.2001 - 01.2004
Artist Acquisitions Marketing Coordinator
EMI Music Publishing
01.1999 - 01.2001
Listings Manager
Sotheby' International Realty
01.1998 - 01.1999
Master Of Science - Health Communication
CUNY School of Public Health
Juris Doctor (Concentration in Intellectual Property and Entertainment) -
Veterinary Technician/Veterinary Hospital Manager at Animal Hospital of BerlinVeterinary Technician/Veterinary Hospital Manager at Animal Hospital of Berlin