Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
JENNIFER FELDMAN

JENNIFER FELDMAN

New York,NY

Summary

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Publicity Strategist

Kathie Berlin, Inc.
01.2009 - 06.2013
  • Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
  • Conducted thorough competitor analysis to identify opportunities for product differentiation and market positioning.
  • Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
  • Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs.
  • Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
  • Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
  • Evaluated performance metrics, identifying areas for improvement and implementing targeted action plans to achieve desired outcomes.

President

Haute Fudge, LLC
01.2012 - Current
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with number key accounts.
  • Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
  • Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Implemented creative solutions to address unique challenges faced by clients in a variety of industries.
  • Managed budgets effectively, ensuring all marketing activities were executed within financial constraints.

Corporate Rebranding and Compliance

Marsh & McLennan Companies, Inc.
01.2010 - 01.2011
  • Reduced operational risks with proactive identification and mitigation of system vulnerabilities.
  • Provided expert guidance on regulatory requirements, assisting management in making informed decisions about system enhancements.
  • Supported new business initiatives by ensuring seamless integration of systems and compliance requirements into project plans.
  • Spearheaded technology upgrades that improved system efficiency while maintaining strict adherence to security protocols.
  • Boosted overall compliance by developing comprehensive policies and procedures aligned with industry best practices.
  • Collaborated with IT team members to ensure seamless integration of new system components for improved functionality.
  • Maintained up-to-date knowledge of current and emerging compliance regulations.

Intellectual Property Paralegal

Lehman Brothers
01.2007 - 01.2009
  • Assisted in licensing negotiations by providing accurate valuations of intellectual property assets held by clients.
  • Improved internal knowledge sharing by creating an easily accessible database containing relevant case law updates related to intellectual property matters.
  • Liaised with foreign associates to coordinate prosecution of international patent applications, increasing global IP protection for clients.
  • Monitored third-party use of client''s intellectual property rights by setting up watch services, enabling prompt enforcement actions when needed.
  • Collaborated with attorneys to develop comprehensive strategy for IP protection and enforcement.
  • Maintained organized records of correspondence, filings, and deadlines to ensure timely action on all matters.
  • Provided support during intellectual property litigation, contributing to favorable outcomes for clients.
  • Supported copyright registration process workflow by preparing applications and maintaining accurate records.

Music Law Legal Assistant

Shukat, Arrow, Hafer, Weber & Herbsman LLC
01.2006 - 01.2007
  • Filed court documents and legal pleadings with court clerk on behalf of attorneys.
  • Organized documents to manage paper and electronic filing systems of clients.
  • Maintained strict confidentiality, protecting sensitive client information as required by legal ethics and regulations.
  • Handled office scheduling and made notes for deadlines, motions, and other important dates.
  • Improved communication between attorneys and clients by scheduling meetings, providing status updates, and relaying critical information promptly.
  • Completed electronic filings, initiated billing statements, and managed firm administrative matters.
  • Managed high-volume workload while maintaining strict attention to detail on every task such as drafting pleadings or summarizing depositions accurately.
  • Facilitated timely resolution of legal matters by preparing and organizing essential documents.
  • Responded to client inquiries to provide accurate legal advice and offer assistance.
  • Managed accounts and client records of clients, observing confidentiality, and extreme discretion.
  • Worked alongside attorneys, administrative assistants, and fellow legal assistants on complex cases and legal processes.
  • Handled billing tasks efficiently and accurately, ensuring smooth financial operations for the legal team.
  • Communicated pertinent information to clients via phone, email, and mail.
  • Revised and finalized letters, briefs, and memos.

Affiliate Sales Marketing Manager

YES Network
01.2005 - 01.2006
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Enhanced company reputation through successful public relations initiatives and positive media coverage.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Streamlined processes within the marketing department for more efficient project management and resource allocation.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Brand Sponsorship Marketing Manager

Omnicom/Radiate Group
01.2004 - 01.2005
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.

A&R Marketing Manager

Atlantic Records
01.2001 - 01.2004
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Enhanced company reputation through successful public relations initiatives and positive media coverage.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.

Artist Acquisitions Marketing Coordinator

EMI Music Publishing
01.1999 - 01.2001
  • Designed custom artwork for clients, meeting their creative vision and ensuring satisfaction with the final product.
  • Utilized social media platforms proactively to promote personal brand awareness while engaging with potential clients or collaborators regularly.
  • Made use of materials, such as ink, watercolors, charcoal, oil, computer software, paints, and pencils to complete unique piece for customers.
  • Implemented artistic vision to give art purpose and meaning.
  • Facilitated workshops for aspiring artists, fostering a supportive learning environment and strengthening technical skills.
  • Expanded skillset continually by attending industry conferences, workshops or courses related to specific artistic mediums or practices desired further mastery upon within career development.

Listings Manager

Sotheby' International Realty
01.1998 - 01.1999
  • Enhanced client satisfaction by providing exceptional customer service and addressing inquiries promptly.
  • Developed innovative strategies for promoting challenging or unique properties within the market, resulting in successful sales.
  • Spearheaded initiatives to improve office practices related to listings management, increasing overall team productivity.
  • Educated clients on real estate market conditions and trends while guiding them through the listing process from start to finish.
  • Proactively identified potential issues with listings and took corrective action as needed, ensuring a smooth experience for clients.
  • Collaborated with agents to schedule showings, ensuring seamless communication and a positive experience for all parties involved.

Education

Master Of Science - Health Communication

CUNY School of Public Health
New York, NY

Juris Doctor (Concentration in Intellectual Property and Entertainment) -

New York Law School
New York, NY
01.2009

Bachelor of Arts in Advertising and Marketing -

University of Florida
Gainesville, FL
01.1995

Skills

  • Entertainment Industry Relationships
  • Strategic Partnerships
  • Brand Stewardship and Rebranding
  • Driving Audience Growth
  • C-level Collaboration
  • Trend Forecasting
  • Campaign Management
  • Deal and Contract Negotiation
  • High-Profile Events and Promotions
  • Verbal and written communication
  • Community Engagement
  • Organizational Management
  • Community Relations
  • Stakeholder Management
  • Cultural Competency
  • Communications expert
  • Proficient in Software
  • Regulatory Compliance
  • Stakeholder Collaboration

Accomplishments

  • Managed team of real estate listing agents to ensure that all new properties were accurately entered into the database; provided agents with promotional materials, status updates, and floorplans; coordinated open houses; became licensed sales person
  • Facilitated profitable partnerships between top music artists and national brands, feature films, and video games; developed brand identity for music artists such as Lil' Kim, Brandy, Kid Rock, Matchbox Twenty, Bush, Jewel, Led Zeppelin, and many others.
  • Provided experiential marketing counsel to a motherhood lifestyle brand, increasing its following tenfold to more than 50,000; developed brand sponsorships with Clarins, Honest Tea, Lilly Pulitzer, Juicy Couture, Tory Burch, Bloomingdales, and others; consulted on the development of a feature-rich website; created digital content and ghost-wrote articles for national magazines.
  • Created dozens of marketing plans, working together with C-level executives and senior leadership.
  • Contributed to publicity and Academy Award campaigns for major feature films, working with legendary film publicist Kathie Berlin in partnership with studios such as Paramount, DreamWorks, Lionsgate, and others.
  • Spearheaded a top-to-bottom corporate rebranding for Marsh & McLennan, a global Fortune 500 insurer, driving all aspects of branding from corporate identity to digital to internal style guidelines across the entire $13 billion organization.
  • Successfully promoted a benefit concert for the Met Council on Jewish Poverty, featuring Yitzhak Perlman; drove a surge in ticket sales by strategizing how to target the Orthodox Jewish community, going from 20% capacity to a sold-out house in four weeks.
  • Negotiated fees for licensing deals for the estates of John Lennon, Bob Marley, Jimi Hendrix, sitting across the table from major broadcast networks, production companies, and national brand advertisers.
  • Organized the annual YES Network affiliate visit to New Yankees spring training camp, featuring face time with the entire team.
  • Served on the negotiating team to close annual broadcasting agreements with over 50 affiliates of the YES Network.
  • Connected music artists such as Kenny Chesney and Reba McEntire with brands such as Cruzan Rum and Whirlpool, respectively.

Certification

Board Certified Patient Advocate

Timeline

President

Haute Fudge, LLC
01.2012 - Current

Corporate Rebranding and Compliance

Marsh & McLennan Companies, Inc.
01.2010 - 01.2011

Publicity Strategist

Kathie Berlin, Inc.
01.2009 - 06.2013

Intellectual Property Paralegal

Lehman Brothers
01.2007 - 01.2009

Music Law Legal Assistant

Shukat, Arrow, Hafer, Weber & Herbsman LLC
01.2006 - 01.2007

Affiliate Sales Marketing Manager

YES Network
01.2005 - 01.2006

Brand Sponsorship Marketing Manager

Omnicom/Radiate Group
01.2004 - 01.2005

A&R Marketing Manager

Atlantic Records
01.2001 - 01.2004

Artist Acquisitions Marketing Coordinator

EMI Music Publishing
01.1999 - 01.2001

Listings Manager

Sotheby' International Realty
01.1998 - 01.1999

Master Of Science - Health Communication

CUNY School of Public Health

Juris Doctor (Concentration in Intellectual Property and Entertainment) -

New York Law School

Bachelor of Arts in Advertising and Marketing -

University of Florida
JENNIFER FELDMAN