Jennifer Gill

E-commerce Web Administrator

• Manage and maintain digital content for over 65,000 products, ensuring data accuracy, SEO optimization, and consistent branding across all e-commerce platforms.
• Capture and edit high-quality product photography, ensuring visual consistency across websites, digital ads, and marketing collateral.
• Monitor and analyze website performance using analytics tools to identify user behavior trends, uncover improvement opportunities, and implement data-driven enhancements.
• Provide day-to-day support for end-users, resolving technical issues and maintaining platform usability and reliability.
• Drive audience growth and engagement by executing digital marketing initiatives across social media, email, and other digital channels.
• Collaborate with external vendor marketing teams to coordinate and execute successful new product launches.
• Administer and optimize back-end systems and third-party integrations, including SAGE, CimCloud by Website Pipeline, and multiple shipping providers.
• Deliver training and ongoing technical support to internal teams, promoting operational efficiency and system fluency.

Web Development & Design Analytics, SEO & Technical Management Client Engagement & Project Management Marketing & Multimedia Design

• Planned and executed full-scale website development projects, converting mockups into professional, interactive web experiences using HTML, CSS, JavaScript, and platforms such as Wix, Shopify, WordPress, and Squarespace.
• Migrated outdated websites to modern platforms while preserving functionality and ensuring a seamless user experience.
• Designed and implemented responsive, ADA-compliant user interfaces for accessibility across all devices.
• Integrated third-party APIs to expand site capabilities and enhance user engagement.
• Developed custom web forms with advanced features to streamline data collection and improve UX.
• Improved site performance through speed optimization, responsive design, and clean, scalable code.
• Strengthened website security by implementing advanced encryption protocols and following best practices for data protection.
• Set up and managed Google Analytics, Google Search Console, and Google for Business to track performance and enable data-driven decisions.
• Conducted SEO optimization across multiple platforms to improve search rankings, user engagement, and overall visibility.
• Ensured high technical performance, platform stability, and mobile optimization across all web properties.
• Oversaw multiple concurrent projects, consistently delivering high-quality results on time and within budget.
• Collaborated with clients throughout the full project lifecycle—from goal setting and requirement gathering to launch, training, and post-launch support.
• Presented wireframes and mockups, gathered feedback, and iterated designs to meet brand and functionality expectations.
• Demonstrated flexibility and efficiency in fast-paced, deadline-driven environments.
• Maintained strong, long-term client relationships, offering ongoing support and creative services for over 16 years.
• Designed and produced multimedia marketing assets including brochures, banners, signage, email campaigns, and online ads consistent with brand guidelines.
• Delivered visual and technical support for digital marketing and e-commerce strategies.
• Created and managed Google Ads campaigns to generate targeted traffic and drive conversions.
• Built and grew social media accounts, crafting content strategies that achieved consistent audience growth and increased brand visibility.
• Negotiated with vendors and advertising platforms to reduce production costs and maximize marketing ROI.

IT Consulting & Business Analysis | Financial Services Sector

• Recruited, interviewed, and trained IT consultants for contract roles within major financial institutions across Massachusetts and Rhode Island.
• Accountable for generating over $1 million annually in consultant-driven revenue through effective management of direct reports and client engagements.
• Expanded the firm’s footprint within client organizations by simultaneously serving in high-level business analysis and software testing roles.
• Managed relationships with client stakeholders and consultants through consistent communication—both on-site and remotely—ensuring alignment with project goals and expectations.
• Oversaw the full quality assurance lifecycle for diverse business applications, primarily within the financial services industry.
• Delivered multiple high-visibility software applications into production, meeting stringent requirements for scope, timeline, and budget.
• Collaborated effectively with remote teams and project managers, maintaining high-quality output through detailed communication and coordination.
• Conducted in-depth research and analysis to recommend business process improvements, new application solutions, and enhanced user experiences, resulting in measurable efficiency gains and cost savings.
• Designed, executed, and documented comprehensive test strategies; presented findings to executive leadership to inform go/no-go decisions on application releases.