JENNIFER GONZALEZ
Valley Stream,US
Summary
Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits, reducing costs, and transforming customer service standards. Experienced in leading and supervising operational and sales teams.
Overview
18
18
years of professional experience
Work History
Startup Founder
Blue Pixel Media Coaching
02.2023 - Current
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Leveraged social media platforms for targeted advertising campaigns that boosted online visibility and brand awareness.
- Mentored employees for professional growth, promoting a culture of learning within the organization.
- Build and maintain strong relationships with real estate agents, brokers, and industry leaders to grow the client base.
- Develop customized marketing coaching programs that address client-specific challenges and opportunities.
- Monitor client satisfaction and continuously improve services to ensure high retention and referral rates.
Business Consultant
Cross Country Mortgage
02.2023 - 09.2024
- Relationship Building: Develop and maintain relationships with Realtors and real estate agents to drive referral business for the mortgage bank’s loan officers.
- Coaching and Mentoring: Provide personalized coaching to Realtors on lead generation, business development, and sales strategies to enhance their success.
- Marketing Support: Assist Realtors in developing and executing marketing strategies, including creating promotional materials, email campaigns, and branding initiatives.
- Social Media Management: Support Realtors in building their social media presence by offering guidance on content creation, platform management, and engagement strategies.
- Industry Networking: Attend real estate industry events, open houses, and networking opportunities to expand the referral network and promote mortgage products and services.
- Training and Education: Host workshops or webinars to provide ongoing training on marketing trends, mortgage products, and best practices in social media and digital marketing.
- Referral Tracking: Monitor and manage the referral process, ensuring clear communication and a smooth handoff from Realtors to mortgage loan officers.
- Market Research: Stay informed about the local real estate market, competition, and industry trends to better support Realtors and align the mortgage bank’s offerings with their needs
Real Estate Marketing Coach
V.I. Properties Inc,
06.2016 - 02.2023
- Develop and implement comprehensive marketing strategies tailored to the local Five Towns market.
- Oversee all marketing campaigns, including social media, digital marketing, and traditional advertising, to promote listings and the brokerage brand.
- Manage content creation, branding, and promotional materials to ensure consistency and engagement.
- Collaborate with agents and leadership to align marketing initiatives with the company’s goals.
- Provide personalized coaching to real estate agents to enhance their sales techniques, client management, and negotiation skills.
- Create coaching programs, training sessions, and workshops to support agent development and performance improvement.
Marketing Director
Puredot Inc.
05.2012 - 06.2016
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Managed marketing budget for maximium ROI.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content and promotional materials to drive engagement and conversions.
Marketing director
Consumer first law
02.2009 - 07.2011
- Planned and managed budgets in excess of 100,000 per month
- Developed many marketing strategies and campaigns each quarter
- Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Marketing Coordinator
Lab 88
03.2007 - 01.2009
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends
- Evaluated return-on-investment and profit-loss projections.
Education
Associate of Arts - Marketing
Nassau Community College
Garden City, NYBBA - Marketing
Briarcliffe College
Garden City, NY01.2015
Skills
- Strategic Thinking
- Adaptability and Resilience
- Technical knowledge
- Data-driven decision-making
- Visionary leadership
- Marketing expertise
- Business Networking
- Goal Setting
- Business Planning
- Process Improvements
- Consulting
Accomplishments
- Led a digital transformation initiative, migrating 80% of operations to cloud-based platforms, improving accessibility and security.
- Implemented a new CRM system, boosting customer retention rates by 10%.
- Built and led a team of 10, increasing productivity by 40% and exceeding performance targets consistently.
- Reduced employee turnover by 15% by implementing a mentorship and professional development program.
- Secured 10 new business partnerships within 12 months, generating an additional $1M in annual revenue.
- Increased referral business by 30% through strategic relationship-building and partner programs.
- Received the 'Top Performer' award for achieving the highest sales in the region for two consecutive years.
Additional Education
- Continuing education in Marketing
- Coursework in Business Administration and Accounting
- Legal Marketing and Management seminar
Timeline
Startup Founder
Blue Pixel Media Coaching
02.2023 - Current
Business Consultant
Cross Country Mortgage
02.2023 - 09.2024
Real Estate Marketing Coach
V.I. Properties Inc,
06.2016 - 02.2023
Marketing Director
Puredot Inc.
05.2012 - 06.2016
Marketing director
Consumer first law
02.2009 - 07.2011
Marketing Coordinator
Lab 88
03.2007 - 01.2009
BBA - Marketing
Briarcliffe College
Associate of Arts - Marketing
Nassau Community College
Similar Profiles
Dhruvi ShahDhruvi Shah
Performance Marketing Executive at Pixel Mint MediaPerformance Marketing Executive at Pixel Mint Media
Samuel CarrilloSamuel Carrillo
Photography Assistant at Pixel Rated MediaPhotography Assistant at Pixel Rated Media
Akhil PantaAkhil Panta
Country Manager & Performance Manager at Pixel Carrier Digital MediaCountry Manager & Performance Manager at Pixel Carrier Digital Media