Jennifer Haggerty

A maker of meaning, an expert in the craft of connection, and one for kickass content, your success matters to me! A highly motivated marketer with a passion for storytelling and market research, that specializes in social media strategy, content creation, and project management with a strong focus on client relationship, community engagement and brand management with a grasp on SEO, B2B, and B2C. Critical thinker with an analytical mindset, and strong communication skills.

• Cognizant of the importance of being a strong partner and an active listener. I’ll learn and research to understand the main goals of your business and your desired marketing goals to assure my work aligns and meets, if not exceeds your expectations. STOREYTELLING + STRATEGY = AMAZINGESS!
• Innovative, skilled, and results driven marketing enthusiast with successful experience in content creation, branding, and digital marketing with KPI and ROI reporting as needed, as well as event planning and execution.
• Manages email marketing, updates website content, creates blog posts, manages PPC advertising.
• Marketing plans and content creation for all sizes to boost online visibility, provide follow-through with audience engagement, to instill trust in your brand.

Responsible for development, facilitating community collaboration, marketing, working with local businesses and property owners, fostering professional relationships, not only in but also outside of the district, community outreach, volunteer engagement, all while managing the day-to-day operations of a nationally accredited non-profit that supports and uplifts the heartbeat of our community. Known as a creative marketer, I am continually focused on the promotion aspect, I drastically grew our online presence: Facebook (236%), Instagram (148%), website visitors and web page views,

utilizing Google Analytics, WordPress, Mailchimp, Benchmark, and Canva, then was introduced to Hootsuite and Salesforce. B2B and B2C strategies utilized as needed and when appropriate. I am cognizant that in the digital marketing world, one must always research and have follow-through for growth and to maintain the protection of the brand. Mission driven and action oriented, I am often referred to as the ultimate hype woman due to my passion to see others succeed.…. I’m in the relationship building business.

• Developed content themes to shape digital presence, then executed plans to create, promote, and measure content all while continually engaging with followers to build meaningful relationships, which increased brand awareness, instilled trust, and drove growth.
• Conducted hundreds of hours of research, using keyword searches to improve campaign performance, ensure data transparency, and identify trends and opportunities. Ran reporting for KPI’s and ROI’s
• Counseled on ways to expand customer reach, explained the merits of both online and offline marketing, best use of utilizing B2B or B2C as business appropriate and ways to reach a higher ROI, all while being mindful of the end-to-end customer experience.
• Responsible for all social media, creating content calendar, blog posts and newsletter. And marketing automation tools. Optimized content for search and user experience across all channels of content distribution.
• Used authentic voice to build strong brand awareness through social, newsletters, and speaking engagements.
• Planned and oversaw every aspect of multiple events in various setting, full end-to-end execution.

• Collaborated with nursing home administrator on strategic planning, provided detailed analysis, oversaw HR and compliance, managed employee records, and synthesized financial data to improve the campus' financial position.

• Overseeing and maintaining all household operations.

• Managed a diverse caseload of clients, determined eligibility, and ensured accurate and timely issuance of benefits.