Jennifer Hall
Tustin,CA
Summary
Advanced Community Sales Director with 15 years of experience representing seniors and their families. Focused on enhancing the quality of life for an aging adult. Seeking to boost and redefine delivery of care. Committed to find not only the finest but the best fit in senior living. Passionate about developing new business opportunities and planning marketing strategies. Striving for Excellence in service and delivery of care. Continuing education in key topics like Dementia Awareness and Veterans Services. Primary resource for information on market climate with expert sales skills in strategic marketing campaigns and customer follow up.
Overview
15
15
years of professional experience
Work History
Community Sales Director
Atria Senior Living
08.2018 - Current
- Increase Census; Touring Families and potential residents; Outreach to SNFs, Dr associates, Hospice, partnered with competitors understanding points of difference to assist families in quality placement
- Improved community engagement by developing and implementing strategic sales plans for diverse markets.
- Grew and Maintained Occupancy to from 65% to 92% occupancy
- Achieved 100% Occupancy
- Weekly/ monthly reporting activity and market trends, and business development meeting and exceeding 20 B2B outreach
- Average of 1 B2B move in per month
- Mentored new hires, sharing best practices and contributing to their ongoing success within the organization.
Hospice Liaison, Dementia Care Specialist
Silverado Hospice
10.2017 - 08.2018
- Increased LTC census 28%, by developing and maintaining relationships with Assisted Living and B&C Communities
- Served as the primary point of contact, fostering strong relationships between internal teams and external partners.
- Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
- Maintained a high degree of professionalism at all times, representing the organization with integrity in both internal and external interactions.
- Identified and developed marketing opportunities, educational programs for community awareness
- Reaching an average daily census of 150
- Grew RCFE referral base by 15% in South Orange County
- Educated communities on Dementia Care, Veteran Services, and CEU classes.
Community Liaison
Companion Hospice
08.2013 - 02.2017
- Partnered with House Call Physician Groups, Home Health, Home Care and Assisted Living at Corporate level
- Identified and developed marketing opportunities, educational programs for community awareness
- Grew RCFE referral base by 10% in South Orange County
- Educated communities on Dementia Care, Veteran Services, and CEU classes.
- Strengthened community partnerships by organizing and attending collaborative events.
- Communicated with community members to assess concerns or current issues and identify corrective measures.
- Served as a liaison between different departments internally ensuring maximum efficiency in addressing community needs.
Admissions Coordinator, Social Services Coordinator, AIT Program
Sunrise- Villa Valencia
03.2009 - 08.2013
- Grew and maintained 95%+ Skilled Nursing occupancy, Supported community redevelopment
- Developed and maintained effective process of open communication between residents and families, ensuring highest quality of care
- Understands and manages the department budget to include labor and other expenses, reviews monthly financial statements, process and submit monthly expenses and budget
- Achieved and maintained zero deficiency Social Service Program
- Maintained budget while growing profit by 18% through Medicare reimbursement and length of stay
- Develops and maintains a working knowledge of federal, state regulations, policies, and procedure
- Assisted in recruiting staff, coaching, performance management, responsibility of daily department operations, overall management of the department, including but not limited to recruiting, hiring, training, coaching, and disciplining
- Partnered with leadership team to ensure community in compliance with OSHA requirements and promotion of Risk Management programs and policies.
Education
Social Services Designee - Social Services
California Association of Health Facilities
Skills
- Sales Presentations
- Data-driven decision-making
- Sales Reporting
- Client acquisition
- CRM proficiency
- Sales Pipeline Management
- Sales closing
- Relationship Building
- Staff Training and Development
- Goal Setting and Achievement
- Marketing Strategy Development
Accomplishments
Received CALA nominations in 2020 & 2021
Personal Information
Title: Business Development Sales & Marketing Manager/Director
Timeline
Community Sales Director
Atria Senior Living
08.2018 - Current
Hospice Liaison, Dementia Care Specialist
Silverado Hospice
10.2017 - 08.2018
Community Liaison
Companion Hospice
08.2013 - 02.2017
Admissions Coordinator, Social Services Coordinator, AIT Program
Sunrise- Villa Valencia
03.2009 - 08.2013
Social Services Designee - Social Services
California Association of Health Facilities