Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jennifer Hand

Bellingham

Summary

Dynamic business development professional with a proven track record at Amazon, driving over $60 million in incremental GMV. Expert in category strategy and data analysis, I excel in brand recruitment and growth, consistently exceeding sales quotas. Adept at consultative sales techniques, I foster strong partnerships to achieve exceptional results.

Overview

9
9
years of professional experience

Work History

Account Representative II, New Seller Success

Amazon
Seattle
05.2021 - 03.2025
  • Spearheaded full-cycle business development for new and high-potential brands on Amazon marketplace.
  • Guided onboarding, product planning, and operational excellence for emerging sellers across categories.
  • Recruited and managed 50-70 new brands annually, generating over $60 million in incremental GMV.
  • Developed tailored growth plans encompassing category strategy, listing optimization, and advertising.
  • Achieved twofold revenue ramp-up versus baseline through effective fulfillment operations management.
  • Analyzed category performance, competitor trends, and seller metrics to drive strategic recommendations.
  • Recognized Subject Matter Expert in Fulfillment by Amazon and Amazon Advertising methodologies.
  • Exceeded sales quota three out of four years: 103% (2021), 250% (2022), 85% (2023), 112% (2024).

National Business Development Manager

Ocean Garden Seafood
Seattle
01.2019 - 09.2020
  • Revitalized dormant accounts and led growth strategy across global B2B markets, managing supply chain, QA, and category positioning.
  • Won major RFPs to gain "approved vendor" status including Darden ($5.7M) and Bloomin' Brands ($7.5M).
  • Secured long-term contracts with The Metropolitan Grill and Chuy's Tex-Mex.
  • Drove category expansion across the USA by partnering with Latin American and Asian suppliers with procurement leads to optimize volume and pricing models.

Key Account Manager - Advertising, North America

NHST Media Group
New York
05.2016 - 01.2019
  • Managed strategic media partnerships and drove new ad revenue across print and digital platforms.
  • Consistently exceeded revenue goals (150%+ YoY); elevated North America to top 2 revenue regions.
  • Delivered sales training globally; implemented Challenger & SPIN selling in cross-border teams.
  • Represented NHST at international events, developing key media partnerships.

Education

Bachelor of Arts - English

The University of Washington
Seattle
06-1998

Skills

  • Business development
  • Category strategy
  • Listing optimization
  • Advertising management
  • Fulfillment operations
  • Sales analysis
  • Account management
  • Team collaboration
  • Contract negotiation and closing tactics
  • Brand recruitment and growth
  • Data analysis
  • Sales pipeline management
  • Consultative sales techniques

Timeline

Account Representative II, New Seller Success

Amazon
05.2021 - 03.2025

National Business Development Manager

Ocean Garden Seafood
01.2019 - 09.2020

Key Account Manager - Advertising, North America

NHST Media Group
05.2016 - 01.2019

Bachelor of Arts - English

The University of Washington

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