Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Heartfield

Fort Worth,TX

Summary

Experienced product developer with a proven track record of leading successful product launches and driving cross-functional teams towards innovative solutions. Expertise in market analysis and project management, demonstrating strategic planning and problem-solving skills. Passionate about creating impactful products that meet market demands and drive business growth.

Overview

26
26
years of professional experience

Work History

Product Development Manager

VF Corp - Dickies
08.2017 - 05.2025
  • Manage the product life cycle from concept to final production, ensuring all deadlines and deliverables are met according to the go-to-market calendar.
  • Analyze and negotiate costs throughout the development process. Cost engineer to develop profitable product while maintaining quality and design intent.
  • Work closely with cross-functional team members including design, merchandising, raw materials and technical design, as well as the VF sourcing teams in Asia and Panama, demonstrating a proven ability to influence teams to adhere to development and sourcing strategies.
  • Own the setup, management, completion and accuracy of the PLM system for newness and 725+ style/color carryovers and work with cross-functional team members to ensure system completeness.
  • Review and approve all submits, including wash, trim, graphics, and embroideries, ensuring accuracy and compliance with brand standards.
  • Maintain and update seasonal trackers for all products within the category, reporting development status to cross-functional teams.
  • Present product development strategies and results to leadership and key stakeholders.
  • Sample management throughout the development and production cycle.
  • Lead and mentor direct reports, providing guidance, support and professional development opportunities to foster their growth and ensure their success within the team.

Senior Merchandiser / Merchandiser

VF Corp - Dickies
07.2008 - 08.2017
  • Manage assortment plans and provide regular reporting on SKU management, profitability and costs and seasonal line rationalization.
  • Analysis of weekly, monthly and quarterly sales results.
  • Contribute to development and implementation of strategic plan for product lines.
  • Monitor category competitive market, consumer trends and products in the marketplace.
  • Assist in creating competitive analysis for strategy formulation.
  • Present seasonal line to internal and external stakeholders.
  • Coordinate with sales as needed to tailor programs and act as a resource for trade development.
  • Contribute to positioning and promotional strategies for product lines.

Product Manager

Tandy Brands Accessories
04.2005 - 10.2007
  • Work closely with Graphic Artist, Creative Director, Assistant Designer and Sales Team on small leather goods, travel and gift items to meet seasonal deadlines for new product development.
  • Daily communication with overseas factories, vendors and suppliers.
  • Responsible for product tech packs, sending samples overseas, sourcing and price cost analysis.
  • Evaluate costing and suggest solutions to meet pricing requirements.
  • Generate accurate costing recaps for all accounts, propose new programs for declining styles or non-profitable styles.
  • Assist in developing concepts for product and merchandising strategies.
  • Research marketplace, price/value relationships, current trends and channel distribution.

Marketing Analyst

The Bombay Company
09.1999 - 10.2004
  • Assist with development and implementation of marketing promotional plan.
  • Prepare monthly variance reports for budgets exceeding $24,000,000.
  • Act as liaison between Marketing Department and Finance and Planning Departments.
  • Maintain schedule of all direct mail pieces and insure proper execution of mailing events and schedules.
  • Analyzed third-party data and investigated new growth opportunities.
  • Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.

Education

Bachelor of Business Administration - Marketing, Fashion Merchandising

Texas Christian University
Fort Worth, Texas

Skills

  • Production expertise
  • Vendor relations
  • Cross-functional collaboration
  • Vendor negotiation
  • Cost estimations
  • Product issue resolution
  • Attention to detail
  • Adaptability and flexibility

Timeline

Product Development Manager

VF Corp - Dickies
08.2017 - 05.2025

Senior Merchandiser / Merchandiser

VF Corp - Dickies
07.2008 - 08.2017

Product Manager

Tandy Brands Accessories
04.2005 - 10.2007

Marketing Analyst

The Bombay Company
09.1999 - 10.2004

Bachelor of Business Administration - Marketing, Fashion Merchandising

Texas Christian University

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