Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Hedden

Basking Ridge,NJ

Summary

Dynamic and results-driven pharmaceutical sales leader with 20+ years of experience building and leading high-performing teams. Proven track record of consistently surpassing corporate sales and revenue goals through strategic planning, effective sales management, and successful product launches. Known for integrity, collaboration, and a patient-first approach. Therapeutic expertise includes CNS (psychiatry pain), rare disease, women’s health, gastroenterology, allergy/respiratory, and dermatology. 15+ product launches.

Overview

28
28
years of professional experience

Work History

National Sales Director

Almatica Pharmaceuticals
Morristown, NJ
01.2020 - 09.2025
  • Lead national CNS sales strategy a team of 70 sales specialists, 8 RBMs, and Training Director focusing on Psychiatry. Current national portfolio attainment to goal 122%.
  • Spearheaded teams relaunch and execution of repositioning of Loreev XR (anxiety) —resulting in 101%+ YoY growth.
  • Acquired Alvogen Teriparatide (osteoporosis)to my team’s portfolio. NRx in Q2 had the highest growth compared to the same quarter prior year at 95%. Recently launched Bonsity(osteoporosis) 7/21.
  • Established a high-performance, trust-based culture with strong retention through various strategies.
  • Directed build-out and expansion of sales force (50 → 150 reps; 5 → 16 RBMs) for Gralise and Loreev XR launches.
  • Managed field restructuring post-forecast revision to 70 territories and 8 RBMs.
  • Designed and implemented incentive compensation plans driving behavioral alignment with business goals.
  • Played a pivotal role in five additional CNS product launches post-Loreev XR.
  • Utilized outside vendors at each leadership meeting to build coaching skills: Situational Leadership, Emotional Intelligence, Insights Discovery (field also), Ignite Selling (field also), Leading Through Change, Critical Conversations in Performance Management, Driving Performance Through Accountability.
  • Hired CSO of 23 reps/3 RBM/ 1 NSD (Amplity) to expand our frequency strategy for Loreev XR. Maintained an extremely collaborative, successful, 'one team' mindset for 2 years until we had to restructure.
  • Promoted 3 representatives to become successful RBM’s through coaching, leadership training, and a mentor program. Instituted a mentor program as well for all new hires coming out of training to ensure a successful transition into the field and with all aspects of territory management.

East Regional Sales Director, Fanapt & Hetlioz

Vanda Pharmaceuticals
Washington, D.C.
01.2017 - 01.2020
  • Led team of 5 DSMs and 42 NSRs, fostering strong compliance and ethical selling practices.
  • Developed and implemented the VCEP (Vanda Customer Engagement Model).
  • Oversaw field hiring, training, and realignment following market changes.
  • Vanda Pharmaceuticals Winners Circle (2017, 2016)

Interim National Sales Director, Fanapt Business Unit

Vanda Pharmaceuticals
Washington, D.C.
01.2016 - 01.2017
  • Assumed full NSD responsibilities, managing 5 RBMs and national cross-functional strategy.
  • Collaborated with ZS Associates on national footprint redesign and team expansion to 115 reps.

District Sales Manager, Fanapt Business Unit

Vanda Pharmaceuticals
Washington, D.C.
01.2015 - 01.2016
  • Managed pilot team of 12, driving success with Fanapt schizophrenia re-launch.
  • Earned Winners Circle recognition for top performance.

Account Manager, Hetlioz

Vanda Pharmaceuticals
Washington, D.C.
01.2014 - 01.2015
  • Top national performer during launch of orphan drug Hetlioz for Non-24 Sleep-Wake Disorder.

Northeast District Sales Manager

Vertical Pharmaceuticals
Fairfield, NJ
01.2008 - 01.2013
  • Hired, coached, and led a team of Women’s Health and Pain Specialty Representatives.
  • Built and implemented foundational sales structure for a startup, including POA meetings, coaching processes, and field cadence.

Northeast District Sales Manager

Bradley Pharmaceuticals – Kenwood Therapeutics Division
Fairfield, NJ
01.2002 - 01.2008
  • Managed gastroenterology specialty sales team promoting Anamantle HC, Pamine, and Elestrin( woman’s health)
  • 3 Product launches
  • Bradley Pharmaceuticals Presidents Club (2007)
  • Bradley Pharmaceuticals District Sales Manager of the Year (2004, 2005, 2007)

Sales Representative

Schering-Plough Pharmaceuticals (via Quintiles Contract)
Kenilworth, NJ
01.1998 - 01.2002
  • Promoted Clarinex, Nasonex, Diprolene, Elocon, and Proventil HFA.

Education

Bachelor of Science - Psychology & Communications

University of Miami
Coral Gables, FL

Skills

  • Leadership Development
  • Product Launch Strategy
  • Salesforce Expansion
  • Cross-Functional Collaboration
  • Territory Mapping
  • Strategic Business Planning
  • Sales Operations
  • Incentive Compensation Design
  • Compliance & Regulatory Awareness
  • Training & Coaching
  • Performance Management
  • Forecasting & Budgeting
  • Managed Care specialist

Timeline

National Sales Director

Almatica Pharmaceuticals
01.2020 - 09.2025

East Regional Sales Director, Fanapt & Hetlioz

Vanda Pharmaceuticals
01.2017 - 01.2020

Interim National Sales Director, Fanapt Business Unit

Vanda Pharmaceuticals
01.2016 - 01.2017

District Sales Manager, Fanapt Business Unit

Vanda Pharmaceuticals
01.2015 - 01.2016

Account Manager, Hetlioz

Vanda Pharmaceuticals
01.2014 - 01.2015

Northeast District Sales Manager

Vertical Pharmaceuticals
01.2008 - 01.2013

Northeast District Sales Manager

Bradley Pharmaceuticals – Kenwood Therapeutics Division
01.2002 - 01.2008

Sales Representative

Schering-Plough Pharmaceuticals (via Quintiles Contract)
01.1998 - 01.2002

Bachelor of Science - Psychology & Communications

University of Miami

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