Jennifer Hernandez
Chicago,IL
Summary
Energetic, bilingual, and results-oriented marketing graduate with a focus on digital marketing from DePaul University. Demonstrated success in developing and implementing impactful digital campaigns to enhance brand visibility and drive engagement. Skilled in SEO techniques, content strategy, and website optimization to achieve top rankings in search engine results. Proven ability to analyze market trends and competitor strategies to identify opportunities for growth. Proficient in leveraging tools such as Google Analytics, SEMrush, and WordPress to optimize online presence and drive traffic. Complemented by hands-on experience in store management and customer service, providing a well-rounded understanding of consumer behavior and retail operations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Junior Analyst
Perfect Search Media
Chicago, IL
01.2024 - Current
- Developed content strategy for website optimization and SEO campaigns.
- Analyzed competitor websites to identify areas of improvement for increased visibility in search engine results.
- Conducted keyword research and A/B testing to determine relevant terms and phrases for organic search engine optimization.
- Optimized meta tags, titles, alt text, and other HTML elements to improve website ranking.
- Created reports on website performance metrics such as organic traffic growth and conversion rate trends using tools like Screaming Frog and Google Search Console.
- Collaborated with cross-functional teams on projects related to analytics initiatives.
Assistant Store Manager
Cash America
Chicago, IL
11.2016 - Current
- Balanced sales, reconciled cash and made bank deposits to facilitate opening and closing duties.
- Proficient in executing visual merchandising strategies using planograms to enhance product presentation and maximize sales opportunities.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Delegated work to staff, setting priorities and goals.
K-12 Sales Intern
CDW
Chicago, IL
05.2023 - 08.2023
- Utilized Salesforce and SPS to collect contact information, and adeptly managed order viewing and submission.
- Successfully secured 15+ meetings with both new and inactive contacts, highlighting strong lead generation abilities.
- Worked closely with experienced Account Managers on targeted selling campaigns, demonstrating a cooperative approach to marketing and sales alignment.
- Optimized Account Managers' territory by creating a newsletter template that improved communication between contacts and sellers
- Proactively engaged with clients during sponsorship events, uncovering new business opportunities.
Store Manager
Cash America
Chicago, IL
01.2020 - 09.2022
- Reviewed financial statements and sales or activity reports to measure productivity or goal achievement resulting in monthly growth between 3% to 5%.
- Oversaw inventory management through cycle counts, audits and shrinkage control for $100,000+ in product.
- Handled complaints from customers by empathetically listening, recording details and offering solutions resulting in pawnbook growth of 10% to 13%.
- Coordinated sale events, employing effective tactics such as organizing raffles, and implementing special promotions to increase foot traffic and enhance sales performance.
- Experienced in translating retail floor plan and design schematics into actionable planograms that optimize space utilization and traffic flow.
Customer Experience Coordinator
Marshalls TJX Companies
Chicago, IL
06.2015 - 11.2016
- Managed check-out operations through POS and upheld high standards of customers service.
- Collaborated closely with sales team members to drive growth and development.
- Skillfully executed well-planned sales promotions with visually appealing displays, enhancing product visibility and driving revenue growth.
- Demonstrated excellence in surpassing daily credit card application goals, underscoring the ability to engage customers.
Education
Bachelor of Science - Major in Marketing, Minor in Management
DePaul University
Chicago, IL06.2024
Skills
- Google Analytics 4
- Google Search Console
- SEMrush
- Screaming Frog
- WordPress
- Hubspot
- Inventory Management
- Sales & Revenue Management
Additional Information
Rhapsody Theatre - Chicago, IL - 2023
- Developed digital campaign by optimization keywords in website to increase brand awareness.
- Analyzed online brand through website audit using SEMrush; creating local competitor analysis to gain more market share.
Certification
• Google Analytics Certification - 2025
• Google Ads Search Certification - 2025
• CDW Lean Six Sigma White Belt - 2023
• Google Ads Search Certification - 2025
• CDW Lean Six Sigma White Belt - 2023
Languages
Spanish
Native/ Bilingual
Timeline
Junior Analyst
Perfect Search Media
01.2024 - Current
K-12 Sales Intern
CDW
05.2023 - 08.2023
Store Manager
Cash America
01.2020 - 09.2022
Assistant Store Manager
Cash America
11.2016 - Current
Customer Experience Coordinator
Marshalls TJX Companies
06.2015 - 11.2016
Bachelor of Science - Major in Marketing, Minor in Management
DePaul University