Jennifer Hickman
Marketing Leader
Charlotte,NC
Summary
Experienced marketing leader with a proven track record of delivering outstanding marketing campaigns, content, and collateral. Skilled in developing and implementing innovative strategies to achieve exceptional results. Results-oriented and collaborative professional with expertise in brand management and social media engagement. Known for attention to detail, decisiveness, and successful team leadership.
Overview
15
15
Years of professional experience
10
10
Years of leadership and team development
Work History
Product Marketing Manager
Guardian Dentistry Partners
12.2023 - Current
- Company Overview: A dental service network committed to helping partners create the practices of their dreams through business and operational support
- Leader of marketing plan and execution for product based service lines enterprise wide responsible for all initiatives, including in-office awareness, agency management, SEO, SEM, social media, website, collateral, and event planning
- Drive engagement at the practice level to pull through marketing initiatives and gain stakeholder support through operational collaboration
- Lead specialty market growth initiatives across the organization, including Invisalign, dental implants, crowns, and specialty cosmetic services to drive utilization and revenue growth
- Invisalign pilot growth program demonstrating 60% scan volume growth and 14% case volume growth in participating practices
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies
Field Practice Marketing Manager
Align Technology
11.2021 - 11.2023
- Company Overview: Global medical device company changing lives by reinventing the way orthodontic and restorative treatment is presented and delivered around the world
- Collaborate with sales to drive engagement and encourage adoption of digital marketing best practices and strategies to expand dental and orthodontic groups, and incorporate Invisalign as a catalyst for growth
- Develop content and lead customer-facing virtual workshops to educate and inspire practices to enhance their digital marketing strategy
- Keynote Speaker at both dental and orthodontic professional events with focus on digital marketing strategy and hands-on guidance
- Increased case lift HoH by 28%, YoY reach by 103%, and YoY frequency by 138%
Practice Development & Growth Manager
Surgical Specialists of Charlotte
07.2016 - 11.2021
- Company Overview: Multi-specialty surgery practice with over 75 years experience, 8 locations, and 35 doctors and advanced practice providers
- Charged with driving growth via outreach and multi-channel marketing efforts including web, social media, print, physician outreach, agency management, and hospital C-Suite relationship management
- Consistently exceeded yearly goal of 10% New Patient acquisition through multi-channel marketing efforts
- Managed revenue models, process flows, operations support, and patient engagement strategies.
Education
BA - Psychology
Certificate - Marketing
Skills
- Data Analysis
- KPIs
- Marketing Communications
- Sales
- Digital Marketing Strategy
- C-suite
- Strategic Planning
- Budget Management
- People Management
- Relationship Building
- Sales Enablement
- Trainer
- Product Marketing
- Project Management
- Public Speaking
- Market intelligence
Additional Experience
DebMed
- Product Marketing Manager
Novant Health
- Market Support Manager
Caromont Health
- Physician Liaison Director
Timeline
Product Marketing Manager - Guardian Dentistry Partners
12.2023 - Current
Field Practice Marketing Manager - Align Technology
11.2021 - 11.2023
Practice Development & Growth Manager - Surgical Specialists of Charlotte
07.2016 - 11.2021
The Ohio State University - BA, Psychology
Cornell University - Certificate, Marketing