Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Hoenig

West Point

Summary

Dynamic leader and innovative Creative Director with a proven track record, enhancing brand visibility and fostering client relationships. Expert in Adobe Creative Suite and adept in creating impactful visual communications. Demonstrated success in driving brand identity and client satisfaction, with a keen eye for digital graphic design and a commitment to excellence.

Overview

27
27
years of professional experience

Work History

Owner / Creative Director

Full Out Promotions
01.1999 - Current
  • Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
  • Utilized design software to create high-quality graphics and illustrations.
  • Collaborated with marketing teams to align design strategies with campaign goals.
  • Created engaging graphics for marketing materials to enhance brand visibility.
  • Developed creative design for print materials, brochures, banners, and signs.

Owner/ Chief Marketing Officer /Sales Support Specialist

Holganix MidWest
10.2022 - 12.2024
  • Developed financial forecasts for informed strategic planning.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Established foundational processes for business operations.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
  • Enhanced company's market position by identifying and pursuing new business opportunities.
  • Regularly monitored analytics data, making informed recommendations for improvements based on user behavior patterns.
  • Managed updates and maintenance tasks, ensuring a consistently high-performing website.
  • Coordinated with marketing team members to align web content with overall marketing strategies and goals.
  • Utilized design software to create high-quality graphics and illustrations.
  • Created engaging graphics for marketing materials to enhance brand visibility.
  • Managed multiple design projects by prioritizing tasks and meeting deadlines.
  • Established brand guidelines by researching market trends and competitor analysis.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created engaging social media graphics that drove user engagement and increased online visibility.
  • Created digital image files for use in digital and traditional printing methods.
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Prepared and presented sales reports and customer profiles to upper management.
  • Coordinated responses and resources to handle special client requests.
  • Supported successful trade show participation by coordinating logistics, preparing materials, and managing booth setup.
  • Boosted sales performance by providing timely and efficient support to the sales team.

Administrative Support

Steffes Group
09.2013 - 10.2022
  • Provided exceptional administrative support to executive staff members through calendar management, travel arrangements, and document preparation.
  • Increased team efficiency by providing administrative support such as document formatting, printing, and binding.
  • Responded to sales representatives requests for products, services, and company/client information.
  • Implemented systems for tracking leads and follow-ups, resulting in improved client outreach.
  • Facilitated smooth real estate transactions by coordinating communication between clients, agents, and mortgage lenders.
  • Streamlined registration process for auction attendees, expediting check-in procedures and improving overall experience.
  • Enhanced client relationships through regular communication, updates on auction progress, and post-event follow-ups to ensure satisfaction with services provided.
  • Ensured accuracy of item descriptions by conducting thorough research and fact-checking prior to catalog creation.
  • Supported auctioneer with accurate record-keeping, ensuring timely updates on bid amounts and successful bidders.
  • Increased bidder satisfaction by providing exceptional customer service and promptly addressing inquiries.
  • Contributed to a successful live auction event by managing technical equipment, such as microphones and projectors.
  • Increased client satisfaction with high-quality aerial photography and video footage captured during drone flights.

Owner/Marketing Manager

Lee County Speedway
11.1997 - 11.2011
  • Monitored cash flow for sustainable operational practices.
  • Developed financial forecasts for informed strategic planning.
  • Managed day-to-day business operations.
  • Implemented marketing strategies to increase brand awareness and attract new customers.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
  • Established foundational processes for business operations.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
  • Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.

Education

General

Southeastern Community College
West Burlington, IA

High School Diploma -

Fort Madison High School
Fort Madison, IA
06-1992

Skills

  • Client Relationship Management
  • Brand Identity Design
  • Social Media Graphics
  • Digital Image Editing
  • Graphic Print Design
  • Adobe Creative Suite Proficiency
  • Digital Graphic Design
  • Branding and identity
  • Video Production Editing
  • FAA Part 107 Certified Drone Operator

Timeline

Owner/ Chief Marketing Officer /Sales Support Specialist

Holganix MidWest
10.2022 - 12.2024

Administrative Support

Steffes Group
09.2013 - 10.2022

Owner / Creative Director

Full Out Promotions
01.1999 - Current

Owner/Marketing Manager

Lee County Speedway
11.1997 - 11.2011

General

Southeastern Community College

High School Diploma -

Fort Madison High School

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