Summary
Overview
Work History
Education
Skills
Honors
Memberships
Community Interests
Timeline
61

JENNIFER HOLDER

Summary

Well-known Knoxville-based professional with 20 years of experience as an organizational employee and manager followed by more than ten years as a self-employed business owner and consultant providing marketing, advertising, and public relations expertise for a limited number of category-exclusive clients. Skilled in efficient problem-solving under pressure and adapting to new situations and challenges to best enhance the organizational brand. Extensive community voluntarism and non-profit board service across a wide number of organizations and organizational missions.

Overview

33
33
years of professional experience

Work History

Owner

Pirate Girl PR
09.2011 - Current
  • Owner-operated single member LLC providing advertising, marketing and communications, public and community relations, and strategy consulting to a limited number of clients across diverse industries.
  • Since opening in 2011, Pirate Girl PR has developed branding and logos, written and produced television, radio, print, digital, and outdoor advertising and coordinated and placed media as agency of record for clients in Tennessee, North Carolina, and Kentucky.

Vice President, Marketing

First Tennessee/First Horizon
09.1996 - 09.2011
  • Responsible for the East Tennessee corporate communications and marketing functions including regional marketing and sponsorships, charitable giving, community relations, internal communication, public relations, special events, and employee community volunteer program; leveraged these resources to shape the First Tennessee/First Horizon brand and perception in the greater Knoxville area; company honors during period of direct oversight include being voted Best Bank in East Tennessee for 11 consecutive years (beginning with the inception of the award).
  • Managed all aspects of First Tennessee/First Horizon's corporate sponsorship of University of Tennessee Athletics including contract negotiation and all deliverables such as signage and branding elements, creative production of television, radio, and print commercials featuring football and men's and women's basketball head coaches, and special appearances and events.
  • Oversaw significant annual community relations budget; developed comprehensive strategy to prioritize gifts based on organizational philanthropic philosophies; designed and implemented strategy to improve community leaders' surveyed perception as "best corporate citizen" from 22% in 1999 to 35% in 2006; company honors received during direct oversight of program include the Knoxville Chamber's Impact Award and Corporate Philanthropist of the Year from the Association of Fundraising Professionals.
  • Worked directly with market president and line of business segment executives to develop client attraction and retention strategies, including full design and execution of grand opening events, client/prospect events, and multi-media marketing campaigns.
  • Total budget responsibility of approximately $2.5 million annually.

Marketing Director

Staffing Solutions/Cobble Staffing Companies
03.1993 - 08.1996
  • Responsible for the recruitment advertising to attract temporary employees through mass media and specialized promotions.
  • Supported sales force through proposal development for temporary employee business clients and prospects.
  • Managed community relations and public relations.
  • Co-write company application for the Tennessee Quality Award, which was awarded to the company upon its first application (Commitment level).

Vice President

Stroud Financial Management Services
06.1991 - 02.1993
  • Responsible for the marketing strategy of financial planning, investment, and insurance firm.
  • Co-developed local financial radio show on NewsTalk 990 to brand and position firm.
  • Managed office functions including employee payroll, tax payments, and accounts payable.

Education

MBA - Marketing Concentration

University of Tennessee, Knoxville
Knoxville, TN
06.1991

Bachelor of Arts - College Scholars

University of Tennessee, Knoxville
Knoxville, TN
06.1989

Skills

  • Advanced Excel, PowerPoint, and Word skills
  • Basic WordPress skills
  • Excellent verbal and written communication skills
  • Excellent proofreading, spelling, grammar, and punctuation expertise
  • Fluent use of standard proofreaders' marks

Honors

  • 2015-2016 Outstanding Sustainer Award, Junior League of Knoxville
  • 2014 Big Wig Award - Top PR Manager, American Advertising Federation - Knoxville
  • 2011 Hall of Fame, American Advertising Federation - Knoxville
  • 2010 Outstanding Citizenship Award, Alpha Omicron Pi Knoxville Alumnae Chapter
  • 2006 and 2004 Golden Circle, First Horizon
  • 2005 Graduate, Leadership Knoxville
  • 2005 Outstanding Community Involvement Award, Junior League of Knoxville
  • 2005 Volunteer of the Year, YWCA Knoxville
  • 2004 Top Young Professional of Knoxville, Club LeConte
  • 1999 Locander Award for Outstanding Chapter Service, Knoxville American Marketing Association

Memberships

  • First Horizon Knoxville Advisory Board, 2015 - present
  • Executive Women's Association, 2014 - present; Board member and secretary 2017
  • Nucleus Knoxville, 2000 - present; president 2000
  • Junior League of Knoxville, 1995 - present; past board member and treasurer
  • Alpha Omicron Pi Knoxville Alumnae, 1989 - present; president 1995

Community Interests

  • Co-Chair, Dogwood Arts Festival, 2017 & 2018; Board Member, 2017 - 2020
  • Board Member, Central Business Improvement District/Downtown Knoxville Alliance, 2006 - 2010
  • Chancellor's Associate, University of Tennessee, Knoxville, 2008 - 2011
  • Emeritus Board Member, East Tennessee Veterans Memorial Association
  • Board Member, Knoxville/Knox County Public Building Authority, 2011 - 2021
  • Board Member, Cancer Support Community, 2014 - 2020
  • Treasurer, Eddie Mannis for Knoxville Mayor, 2018
  • Board Member/Sustainer Advisor, Junior League of Knoxville, 2013 - 2016; Treasurer, 2006 - 2007
  • Board Member, YWCA Knoxville, 2012 - 2017
  • Trustee and Marketing Committee Chair, Knoxville Museum of Art, 2011 - 2017
  • Chair, University of Tennessee Women's Council, 2008; Member 2006 - 2010
  • Board Member, Beck Cultural Exchange Center, 2004 - 2010
  • Women of Tocqueville Committee, United Way of Greater Knoxville, 2012 - 2017
  • Zoofari Committee, Knoxville Zoo, 2013 - 2015
  • Fundraising Committee, Ijams Nature Center, 2015 - 2018
  • Board Development Committee, Girl Scouts Council of the Southern Appalachians, 2012 - 2015
  • Luncheon Committee, Positively Living, 2015 - 2017

Timeline

Owner

Pirate Girl PR
09.2011 - Current

Vice President, Marketing

First Tennessee/First Horizon
09.1996 - 09.2011

Marketing Director

Staffing Solutions/Cobble Staffing Companies
03.1993 - 08.1996

Vice President

Stroud Financial Management Services
06.1991 - 02.1993

MBA - Marketing Concentration

University of Tennessee, Knoxville

Bachelor of Arts - College Scholars

University of Tennessee, Knoxville
JENNIFER HOLDER