Jennifer Huerta
Lincoln,California
Summary
Passionate and people-first District Manager with a proven track record of building high performing teams, elevating customer experiences, and fostering a culture of growth and accountability. Known for empowering leaders, nurturing talent pipelines, and creating environments where both employees and customers thrive. Recognized for exceeding customer satisfaction goals, reducing shrink, and driving operational excellence across multiple high-volume locations.
Overview
15
15
years of professional experience
Work History
District Manager
Total Wine & More
01.2021 - Current
- Lead multi-unit operations across a diverse market, overseeing sales, labor, inventory, and customer experience strategies for multiple high-volume stores.
- Ranked #1 in Customer Service (Qualtrics) Regionally. (Currently at an 85.2% overall vs a goal of 82.5%)
- Regional Customer Service Captain, leading Best Practices across multiple districts and providing guidance on regional and company focus calls.
- Developed and promoted an Area LP Manager and four internal team members to Store Manager roles with internal backfills, with two currently DM ready Store Managers.
- Spearheaded SMIT (Store Manager in Training) Program for the company based on district created program to get Assistant Managers ready for the next level.
- Currently achieving payroll metrics across all managed locations at a 5.69% on a goal of 5.70% overall.
- Exceeded shrink reduction goals, improving profit margins currently at a -0.26% on a goal of -0.29%.
- Outperformed digital operations metrics, enhancing online sales and fulfillment efficiency - most current metrics 99.8% Fill Rate and 99.7% On Time on a goal of 99.5% for both.
- Currently ranked #1 regionally in sales metrics, beating budget by 2.8% YTD
Store Manager
Total Wine & More
01.2020 - 01.2021
- Oversaw daily store operations, driving double-digit sales growth while developing future leaders within the company.
- Mentored, developed and promoted three supervisors and two assistant managers.
- Developed a Store Manager-ready Assistant Manager with internal Assistant Manager and Supervisor backfills.
- Exceeded sales and Winery Direct and Spirits Direct profit targets within the first year.
- Reduced shrink from 0.37% to 0.20%, moving store ranking from #197 to #28 nationally.
- Achieved 86%+ NPS customer satisfaction rating on a goal of 80%
Store Director
Safeway Inc.
01.2010 - 01.2020
- Oversaw all aspects of store leadership, P&L management, and team development for multiple locations, directing 150+ employees in high-volume settings.
- Consistently delivered top-tier customer satisfaction and financial results.
- Selected to be a 'Training Store Manager' in the first year in SM role.
- Developed seven future Store Directors through coaching and mentorship.
- Increased sales by 12% in the first year through optimized merchandising and inventory management.
- Selected to open two brand-new stores in Northern California.
- Consistently ranked in the top 3 for customer satisfaction and employee retention.
Grocery Operations Specialist
Safeway Inc.
01.2017 - 01.2018
- Supported 22 stores across a large district, providing leadership oversight in sales, labor management, staffing, and operations.
- Led district-wide initiatives and ensured alignment with company performance goals.
- Managed district operations in the absence of the District Manager, ensuring continued business success.
- Exceeded district-wide sales and income targets through strategic execution of company merchandising plans across 22 locations.
Education
Retail Leadership Development Program -
Safeway, Inc.
Pleasanton, CAFront-Line Leadership Program -
Safeway, Inc.
Pleasanton, CAPsychology Coursework -
Sierra College
Rocklin, CASkills
- Multi-Unit & District Leadership
- Sales & Revenue Growth
- Operational Excellence & Execution
- Shrink & Loss Prevention Optimization
- P&L & Budget Management
- Customer Experience & Brand Loyalty
- Leadership Development & Talent Pipeline
- Merchandising & Inventory Management
- Proficient in Salesforce
- Proficient in Workforce Management
- Digital operations
- Inventory management
- Loss prevention
- Customer service
- Payroll administration
Timeline
District Manager
Total Wine & More
01.2021 - Current
Store Manager
Total Wine & More
01.2020 - 01.2021
Grocery Operations Specialist
Safeway Inc.
01.2017 - 01.2018
Store Director
Safeway Inc.
01.2010 - 01.2020
Retail Leadership Development Program -
Safeway, Inc.
Front-Line Leadership Program -
Safeway, Inc.
Psychology Coursework -
Sierra College
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