Jennifer Hunt
Marketing
Climax,NC
Summary
With a proven track record at Johnstone Supply, I excel in market expansion and possess strong interpersonal skills. My expertise in launching successful marketing campaigns and driving sales strategies has significantly enhanced brand awareness and revenue. I'm adept at leading teams to exceed business goals, demonstrating exceptional organizational and problem-solving abilities.
Overview
20
20
years of professional experience
Work History
Marketing & Merchandising Manager
Johnstone Supply
Greensboro, NC
11.2017 - Current
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Collaborated with other departments to coordinate strategic marketing activities.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Set specific marketing goals that align with the overall direction and business goals.
- Organized trade shows and exhibitions to promote brand awareness.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Tracked, analyzed and reported on marketing program results.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Prepared post-event reports summarizing accomplishments achieved through execution of successful conference or meeting plans.
Director Business Development
Biz Boost Pros
Greensboro, NC
04.2015 - 01.2017
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Negotiated and closed high-value contracts with new and existing clients to increase market share.
- Oversaw the development of business proposals and bids for new projects or contracts.
- Implemented CRM strategies to improve customer engagement and retention.
- Created presentations to demonstrate the value of products and services to prospective clients.
- Managed budgeting for all trade shows including airfare, hotel accommodations, meals, transportation and other related costs.
- Assisted in creating a post-show report detailing results from each event such as leads generated, ROI analysis and customer feedback.
Interim Vice President of Marketing & Business Development
Evans Air Services, Inc
Greensboro, NC
09.2013 - 09.2014
- Analyzed market trends, competitive landscape, and consumer behavior to identify key growth opportunities.
- Led the development of all marketing materials including product brochures, website content, email campaigns, and promotional collateral.
- Developed and tracked metrics and success criteria for marketing programs.
- Planned and executed events, such as trade shows and product launches, to promote brand and products.
- Implemented customer loyalty programs that increased repeat business.
- Organized monthly meetings with internal stakeholders to discuss progress on current projects and brainstorm ideas for future initiatives.
- Enhanced customer engagement through targeted loyalty programs and feedback mechanisms.
National Inside Sales Account Manager
Kindermusik International, Inc
Greensboro, NC
08.2012 - 03.2014
- Consistently exceeded sales goals and held the highest per-sale rate in my team.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Managed incoming inquiries from prospective customers regarding products and services offered by the company.
- Followed up regularly with clients to ensure satisfaction with services provided.
- Produced sales documents, finalized deals, and filed records.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
- Participated in weekly meetings with sales team members to discuss progress and challenges.
- Drove sales of company products and services by meeting with customers using astrategic and organized approach.
Interim Vice President of Marketing
Xpicor
Greensboro, NC
07.2012 - 12.2012
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Maintained accurate records of all transactions between customers and company representatives.
- Assisted in training new inside sales representatives on policies, procedures, and best practices.
- Helped define project roles and responsibilities, deliverables and timelines by working closely with stakeholders.
- Conducted regular meetings with team members to review progress and identify any issues that need to be addressed.
- Reviewed existing processes and procedures in order to suggest improvements or changes as needed.
Inside Sales Coordinator
11.2011 - 08.2012
- Maintained and updated customer database with contact details and sales interaction history.
- Mentored newly hired employees by explaining tactics for building sales pipelines.
- Utilized extensive research skills and highly developed listening talents to effectively resolve customer issues.
- Generated leads per week and pursued appointment opportunities to convert prospects into new customers.
- Organized events such as webinars or seminars for prospective customers or partners.
- Educated customers on product features and technical details to highlight benefits.
- Used video conferencing solutions to communicate and train personnel in remote offices.
- Created presentations to demonstrate product features and benefits to prospective clients.
- Effectively communicated with customers and prospects, helping to build lucrative and lasting business partnerships.
Production Manager and Corporate Trainer
New Business, TriStar Marketing Group, LLC
Greensboro, NC
07.2004 - 07.2010
- Developed training materials for new hires on how to handle different types of calls effectively.
- Answered, screened and processed high volume of calls daily with call management system and web-based communications.
- Implemented changes to workflows and scripts based on customer feedback and analysis.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Provided coaching on best practices in customer service techniques to improve quality of interactions with customers.
- Accomplished call center resource objectives by recruiting, selecting and orienting new employees.
- Maintained strong call control and quickly worked through scripts to address problems.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Identified opportunities for process improvements that would optimize operational efficiency and reduce costs associated with call center operations.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Developed employee performance and satisfaction optimization programs.
Education
BBA - Marketing
Guilford Technical Community College
Jamestown, NC01-2008
Skills
- Market expansion
- Merchandise planning
- Creative direction
- Multichannel marketing
- Promotional planning
- Interpersonal skills
- Sales strategies
- Communication skills
- Organizational skills
- Problem-solving aptitude
- Multitasking capacity
References
References: Regina Curry – Marketing Sales Consultant 336-613-7387 Jill Beuhring – Biz Boost Pros 336-458-6586 Ceara Kelly – Legal Assistant 336-987-2056 Nichole Yountz – Wake Forrest Medical 336-382-6527 Wendy Thomas – Public Relations 336-324-8566
References
References available upon request.
Timeline
Marketing & Merchandising Manager
Johnstone Supply
11.2017 - Current
Director Business Development
Biz Boost Pros
04.2015 - 01.2017
Interim Vice President of Marketing & Business Development
Evans Air Services, Inc
09.2013 - 09.2014
National Inside Sales Account Manager
Kindermusik International, Inc
08.2012 - 03.2014
Interim Vice President of Marketing
Xpicor
07.2012 - 12.2012
Inside Sales Coordinator
11.2011 - 08.2012
Production Manager and Corporate Trainer
New Business, TriStar Marketing Group, LLC
07.2004 - 07.2010
BBA - Marketing
Guilford Technical Community College
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