
Strategic visual communications professional with 25 years of experience in higher education, corporate, and agency environments. Expertise includes leading design initiatives, developing brand-driven communications, and managing projects that engage key stakeholders. Proven skills in creative strategy, publication design, campaign development, and mentoring emerging designers.
Lead the development of strategic visual communications that advance the Auburn University brand across print, digital, social media, and event marketing initiatives. Collaborate with leadership, marketing professionals, writers, and stakeholders to create compelling communications that engage prospective students, alumni, donors, corporate partners, and the broader Auburn community.
Key Contributions:
• Develop and maintain cohesive visual branding across a wide range of communications, ensuring consistency with Auburn University brand standards.
• Design creative assets for major events, fundraising initiatives, alumni engagement, recruitment, advertising campaigns, and social media.
• Produced high-quality publications, promotional materials, digital graphics, and marketing collateral from concept to final production, enhancing visual storytelling for university initiatives.
• Partner with cross-functional teams to translate strategic objectives into effective visual communications that strengthen engagement and support institutional goals.
• Manage multiple concurrent projects while balancing deadlines, stakeholder expectations, and production schedules.
• Mentored and guided Auburn University graphic design interns, delegating projects, reviewing creative work, and coaching emerging designers in brand standards, production workflows, and professional design practices.
• Coordinated with printers, vendors, and production partners, ensuring quality, accuracy, and timely delivery of finished materials that meet project standards.
• Provided design expertise and visual problem-solving as a creative resource for various university initiatives.
Developed strategic print and digital communications for a diverse portfolio of regional and national clients across healthcare, manufacturing, sustainability, and consumer products. Partnered with clients and internal teams to translate business objectives into effective visual communications that strengthened brand identity and engaged target audiences.
Key Contributions:
Developed strategic print and digital communications for a diverse portfolio of regional and national clients across healthcare, manufacturing, sustainability, and consumer products. Partnered with clients and internal teams to translate business objectives into effective visual communications that strengthened brand identity and engaged target audiences.
Key Contributions
Supported and maintained visual identity of high-end office furniture brand by developing sophisticated print, promotional, and environmental communications, managing creative projects from initial concept through production and final delivery.
Key Contributions:
Creative Direction
Visual Storytelling
Brand Strategy & Visual Identity
Publication Design
Print communication
Campaign Development
Brand Stewardship
Project Management
Cross-functional teamwork
Vendor management
Team mentoring
Mentoring & Team Development
Outstanding Professionalism Finalist
Harbert College of Business, April 2021
Hermes 2020 Platinum Design Awards
MarCom 2020 Platinum Design Awards
Strategic Communications | Promotion | Marketing Materials
MarCom 2019 Platinum Design Awards
Marketing | Promotional Event
Jennifer was nominated by a professional colleague for this award category during internal Harbert College of Business recognition awards in 2021. This award recognizes the Professional or Non-Tenure Track Faculty member who has proactively made a specific and significant contribution to the college’s mission. Examples of such contributions could include developing innovative methods/ procedures; supporting students through advising, counseling, career development, internships and placement; promoting the image of the college; developing harmonious relationships with external constituencies; assisting with funded research, etc.