Jennifer Huynh
Techical Lead (Optimization & Personalization)
Irvine,California
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
Work History
Digital Product Owner
Verizon
Irvine, CA
02.2022 - Current
- Acted as liaison between product, IT, and marketing teams to understand customer demand for new features and prioritize product roadmap.
- Owned and prioritized product backlog.
- Created user story acceptance criteria to get buy-in from stakeholders and refined those stories with Scrum teams.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Allocated and approved team resource usage.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Lead team of 15 to set up subscriptions on www.verizon.com which results in +29k subscribers in 10 days.
Techical Lead (Optimization & Personalization)
Verizon
Irvine, CA
05.2021 - 02.2022
- Collaborated with developers and product owners to stay current on product features and intended functionality.
- Partner with other areas of organization to help drive engagement, alignment and increase conversions for enterprise.
- Responsible for bringing to life new ideas to enhance consumer’s digital experience across Verizon.
- Good understanding of Agile methodology.
- Ability to communicate complex technical issues to non-technical team members.
- Measuring results, compiling and presenting results.
- Serve as subject matter expert on platforms, best practices, and in-house processes and lead team that through testing and driving more personalized experience improves consumer journey to meet Verizon key KPIs and maximize performance.
- Directly supported ideation & execution of 24 completed tests, of 17 were scaled. +90% of tests execute on-site.
- Team's efforts resulted in estimated +36k GA's & revenue benefit of $18.76M
Site Lead (Optimization & Personalization)
Verizon
Irvine, CA
12.2020 - 05.2021
- Work with UX, creative and AEM authors and developers to achieve personalization and optimization test setup and deployment.
- Ensuring overall client success by contributing to test ideation sessions and weekly status updates with clients.
- Assist QA team to assure cross-browser and cross device tests are validated.
- Ability to work on optimization and personalization programs, create mock-ups, test hypotheses, technical specifications, measurement plans, and campaign analytics reports.
- Directly supported ideation & execution of 24 completed tests, of which 17 were scaled.
- Directly supported ideation & execution over $200mm in total revenue delivered. $180mm+ for BAU Site Optimization (Mobility, Home, Accessories, Services). $40mm+ for RTM Site Optimization
Adobe Target Developer - Lead
Verizon
Irvine, CA
01.2013 - 12.2020
- Established A/B test experiences, segments and personalization campaigns in Adobe Target.
- Established Profile scripts and algorithms as required.
- Knowledge of HTML, CSS, JQuery and Javascript.
- Performed tests after launching – to ensure data is flowing as expected; identify any setup issues like browser compatibility or incorrect audience setup etc.
- Extensive experience with digital A/B testing and personalization. practices and tools, with ability to provide guidance and strategic recommendations to Adobe Target team and test lead.
- Documentation of best practices, code templates, and product recommendation templates in Adobe Target.
- Performed configuration, administration and operation of Adobe Target to support multi-channel campaigns.
- Made UX recommendations
- Bring new, innovative experiences that include beta testing new features and site capabilities to drive consumer experience
- Led team of 7 developers
- Executed more then 50+ A/B tests
Sr. Web Developer
Pacific Communications
Irvine, CA
09.2011 - 08.2012
- Worked with project managers and stakeholders to manage timelines and client expectations.
- Researched, developed, and propose new technologies to improve or benefit system architecture.
- Implemented mobile-first approach to existing websites
Collaborated with designers to ensure designs were efficient and technically sound. - Worked directly with clients or stakeholders to develop technical solutions for business cases.
- Developed and integrated 3rd party social networking API tools
Sr. .NET Developer / Sitecore Developer
Lifescript
Mission Viejo, CA
03.2008 - 09.2011
- Migrated web applications into Sitecore CMS System.
- Developed and implemented web applications into Sitecore systems using SCRUM Agile methods.
- Developed multi-channel and content aggregation features.
Extensively used TDS for items synchronization between Sitecore and TFS inside Visual Studio. - Used Sitecore's publish/sync mechanism to publish changes in different environments.
- Developed Web API service for various assets (Channels, Notifications, and Widgets).
- Created Templates, Layout, Renderings in Sitecore.
- Developed, coded, and reviewed Sitecore CMS changes.
- Sitecore package creation for each turn to move items between different environments.
- Work effectively and maintain constant communication with other developers, QA regarding bugs and issues, departments, and vendors
Front-End Web Developer
Kelly Blue Book
Irvine, California
06.2006 - 03.2008
- Converted Photoshop mockups into fully functional websites with pixel-perfect accuracy, including table-free CSS layouts.
Implemented websites and landing pages from concept through deployment - Collaborated with product team members to implement new feature developments
- Accessed UX and UI designs for technical feasibility
- Worked closely with backend developers and stakeholders to meet project requirements, goals, and desired functionality
- Conducted A/B testing to identify UI improvements
Education
MBA - Marketing
Strayer University
Washington, DC 06.2019 - 06.2022
Bachelor of Science - Computer Information System
California State Polytechnic University, Pomona
Pomona, CA 09.1998 - 06.2000
Timeline
Digital Product Owner
Verizon
02.2022 - Current
Techical Lead (Optimization & Personalization)
Verizon
05.2021 - 02.2022
Site Lead (Optimization & Personalization)
Verizon
12.2020 - 05.2021
MBA - Marketing
Strayer University
06.2019 - 06.2022
Adobe Target Developer - Lead
Verizon
01.2013 - 12.2020
Sr. Web Developer
Pacific Communications
09.2011 - 08.2012
Sr. .NET Developer / Sitecore Developer
Lifescript
03.2008 - 09.2011
Front-End Web Developer
Kelly Blue Book
06.2006 - 03.2008
Bachelor of Science - Computer Information System
California State Polytechnic University, Pomona
09.1998 - 06.2000
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