Ambitious and adept professional with 12 years of experience in developing and executing data-driven marketing campaigns are built to drive impact Value the balance of art & science when it comes to having a successful campaign. Eager to bring fresh way of thinking and thought leadership to Gupta Media
Hi, I’m
JENNIFER HYSLIP
Boston,MA
Summary
Overview
12
years of professional experience
Work History
SOLVED – IPG Health
Head of Digital Marketing
09.2022 - Current
Job overview
- Executed targeted led-gen campaign to create demand ahead of product launch, incorporating efficient digital tactics; Surpassed CRM sign-up goal by 2.5X
- Collaborated with partner agencies to conduct extensive customer journey mapping to refine brand messaging, resulting in 22% increase in brand awareness amongst target audience
- Played a key role in the development of media partner POVs, innovative media solutions, and various internal templates that improved consistency across internal teams
PHD Media
Strategy Director
08.2021 - 09.2022
Job overview
- Managed the execution of a first-to-market AR execution with celebrity spokesperson, boosting brand awareness by 24% via National TV, CTV, and Social Media efforts
- Furthered Volkswagen's measurement efforts with the onboarding of custom Acxiom audiences that were activated in digital media efforts, resulting in EFFICIENCY & CONVERSION
- Collaborated with product development to create brand playbook to identify consumer trends of 8 product lines that improved consistency across both regional and international markets
- Increased brand visibility by developing and executing comprehensive digital media strategies.
Mediahub Worldwide
Associate Media Director
11.2019 - 08.2021
Job overview
- Led recommendation of full funnel media plans, guiding strategy for client's largest media budget; evolved media plans to align with business needs, changes in consumer behavior, and outlook on travel post COVID-19
- Developed innovation newsletter distributed to C-suite executives, capturing latest market research relevant to shifts in media consumption and industry innovation
- Supervised team of 6 direct reports, providing guidance, mentorship, and performance evaluations to drive productivity and achieve both team and agency goals
- Promoted a culture of continuous learning within the team by encouraging knowledge sharing and facilitating professional development opportunities.
- Optimized campaign performance through rigorous data analysis and ongoing adjustments based on real-time feedback from stakeholders.
Universal McCann – J3
Partner, Integrated Media Planning
08.2017 - 06.2019
Job overview
- Launched #1 French body wash brand in U.S Market with a digital-first approach leveraging beauty influencers to introduce brand on social media; Increased time spent on site, driving 27% increase in global conversion rate
- Awarded AdWeek's Best Use of Programmatic Media for insight-driven plan built around NEUTROGENA target consumer's online shopping behaviors, achieving $8.05 ROAS via programmatic addressable campaign
Universal McCann – J3
Manager, Integrated Media Planning
08.2017 - 02.2018
Job overview
- Awarded AdWeek's Best Use of Programmatic Media for insight-driven plan built around NEUTROGENA target consumer's online shopping behaviors, achieving $8.05 ROAS via programmatic addressable campaign
Havas Media
Media Supervisor
12.2016 - 08.2017
Job overview
- Developed improved budget management process to accurately track $300MM marketing budget, streamlining financial tracking and increasing efficiency
- Act as liaison between the client and cross-functional internal teams so they have the knowledge and resources to ensure business objectives and development of plans are being achieved in a timely manner
Universal McCann – J3
Manager, Integrated Media Planning
11.2012 - 12.2016
Job overview
- Leveraged data insights and segmentation research to align media approach to target consumer's path to purchase journey; Increased ROGAINE's eCommerce sales +16% YoY
Universal McCann – J3
Sr. Associate, Integrated Media Planning
06.2013 - 08.2015
Job overview
- Collaborated with business analytics team to optimize local TV and Radio budget allocations in select DMAs based on real time data, generating additional $2.1MM in media-driven sales
Universal McCann – J3
Associate, Integrated Media Planning
11.2012 - 06.2013
Job overview
- Implemented 360 media campaign for the relaunch of TYLENOL & MOTRIN brands, reclaiming #1 and #2 market share, respectively, after three years without advertising
Education
Harvard Business SchoolRemote
Certification in Entrepreneurship Essentials
08.2018
University Overview
Connecticut CollegeNew London, CT
Bachelor's in American Studies & Sociology
01.2012
University Overview
Skills
- Data Analysis
- Tableau
- Team Management
- Product Launches
- Curiosity
- Programmatic
- MRI Simmons
- Google Analytics
- Conversion Optimization
- Client Management
- Kantar MARS
- Social Media Strategy
- Market Trends Analysis
Professional Overview
Professional Overview
Product Marketing Strategy expert with over 15 years of management experience in B2B and real estate sectors. Highly skilled at communicating and building influential relationships with clients and teams at all levels of the organization. A solution-oriented strategist with a focus on long-term goals and cross-functional collaboration, having the ability to successfully launch, build, and scale brands in competitive industries.Personal Information
Personal Information
Title: ASSOCIATE DIRECTOR, PAID MEDIATimeline
Head of Digital Marketing
SOLVED – IPG Health
09.2022 - Current
Strategy Director
PHD Media
08.2021 - 09.2022
Associate Media Director
Mediahub Worldwide
11.2019 - 08.2021
Partner, Integrated Media Planning
Universal McCann – J3
08.2017 - 06.2019
Manager, Integrated Media Planning
Universal McCann – J3
08.2017 - 02.2018
Media Supervisor
Havas Media
12.2016 - 08.2017
Sr. Associate, Integrated Media Planning
Universal McCann – J3
06.2013 - 08.2015
Manager, Integrated Media Planning
Universal McCann – J3
11.2012 - 12.2016
Associate, Integrated Media Planning
Universal McCann – J3
11.2012 - 06.2013
Harvard Business School
Certification in Entrepreneurship Essentials
Connecticut College
Bachelor's in American Studies & Sociology
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