Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jennifer Iannuccilli

Montague

Summary

Dynamic marketing communications professional with a proven track record at Priority Health, driving member engagement from 10% to 40%. Skilled in strategic planning and contract negotiation, I excel in fostering physician relationships and implementing revenue growth strategies to enhance organizational performance. Passionate about delivering impactful results in healthcare marketing.

Overview

27
27
years of professional experience

Work History

Caregiver

Private caregiver
Montague
01.2019 - Current
  • Private caregiver for aging relatives
  • Compassionate and dedicated stay at home caregiver providing personal care, medication management and hospice coordination for aging parents.

Owner/Manager

villa venafro restaurant
Montague
01.2010 - 01.2019
  • Owned and operated restaurant with 99 seating capacity, managing all aspects of operations.
  • Increased customer base by 200% over three years through community engagement and responsiveness.
  • Hired and trained staff for both front and back of house to enhance service quality.
  • Developed strong relationships with food and liquor distributors to ensure quality supply.
  • Organized unique events, including receptions, promotions, and corporate luncheons/dinners to boost revenue.

Marketing Communications Manager

Priority health
Grand Rapids
01.2004 - 01.2010
  • Directed marketing and communications initiatives to enhance clinical program performance and revenue streams.
  • Implemented innovative marketing strategies, ensuring alignment across multiple organizational divisions.
  • Coordinated with C-level executives to define and execute long-term marketing plans.
  • Oversaw recognition of company services and managed vendor and consultant relationships.
  • Led consultants and teams to optimize provider and customer experiences for over 600K plan members.
  • Analyzed surveys to identify improvement areas within healthcare delivery.
  • Increased member engagement from 10% to 40% over three years through effective decision support.
  • Achieved Medicaid enrollment growth from 48K to 64K while improving financial performance by +6.5%.

Community Education Manager, Behavioral Health

Horizon Mental Health Management at Hackley Hospital
Muskegon
01.2001 - 01.2004
  • Developed and executed comprehensive marketing plans aligned with organizational objectives.
  • Drove awareness of behavioral health services through targeted multi-faceted marketing programs.
  • Achieved 100% improvement in geriatric unit referral process through strategic initiatives.
  • Oversaw service line promotion activities to enhance visibility and outreach.
  • Managed program operations, including contract negotiations and proposal development, ensuring compliance.
  • Directed physician recruitment while establishing continuing medical education programs for physicians.
  • Established nursing home and assisted living council to enhance knowledge of geriatric psychiatry.
  • Monitored sales operations to ensure alignment between sales initiatives and marketing strategy.

Marketing Coordinator

Yale New Haven Health System
New Haven
01.1999 - 01.2001
  • Developed and implemented annual strategic marketing plans for cardiovascular, oncology, women’s health, and pediatric programs.
  • Achieved 125% increase in physician referrals, patient inquiries, and admissions.
  • Customized marketing initiatives for three hospital locations based on demographics and client bases.
  • Executed marketing projects aligned with corporate goals to enhance visibility and recognition.
  • Managed relationships with hospital personnel to foster collaboration.
  • Oversaw advertising committee to ensure effective distribution of marketing materials.
  • Conducted service line promotions to elevate regional presence.
  • Collaborated with physicians and administration to present innovative strategies.

Education

Executive Education - Strategic Marketing Management

Harvard Business School
Cambridge, MA
06.2011

Executive Certificate - Leadership and Management, Negotiation, and Business Administration

University of Notre Dame
South Bend, IN
02.2008

Certificate - Gerontology

Boston University
Boston, MA
09.2004

Bachelor of Arts - Psychology

Albertus Magnus College
New Haven, CT
06.1997

Skills

  • Marketing communications and management
  • Physician relationship management
  • Business development and strategic planning
  • Brand marketing and promotion
  • Revenue growth strategies
  • Contract negotiation skills
  • Customer relations and service

Timeline

Caregiver

Private caregiver
01.2019 - Current

Owner/Manager

villa venafro restaurant
01.2010 - 01.2019

Marketing Communications Manager

Priority health
01.2004 - 01.2010

Community Education Manager, Behavioral Health

Horizon Mental Health Management at Hackley Hospital
01.2001 - 01.2004

Marketing Coordinator

Yale New Haven Health System
01.1999 - 01.2001

Executive Education - Strategic Marketing Management

Harvard Business School

Executive Certificate - Leadership and Management, Negotiation, and Business Administration

University of Notre Dame

Certificate - Gerontology

Boston University

Bachelor of Arts - Psychology

Albertus Magnus College

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