Jennifer Inglin

Shepherded REI's award-winning gear product and collections through the entire life cycle; align on strategic direction working closely with the Design and Buying teams, identify product need, initiate concept, forecast sales, collaborate with design, and partner with merchandising for sell-in and go to market strategy

Assisted in the development, design, and market launch of product through entire product lifecycle

Lead the launch of REI Logo collection

Drove growth in key product categories by identifying sales trends, and partnered with the supplier and merchandise team to support growth

Established strong vendor relationships to maintain and support business

Responsible for forecasting sales and inventory for key growth categories totaling $65 Million