Jennifer Jackson
Fitchburg,WI
Summary
Experienced relationship manager critically focused on establishing and growing CU and vendor partnerships through effective strategic planning tactics, professional communication and streamlined project management. History of successfully partnering with all levels of management within credit unions, leagues, credit union system players and fintech organizations. Motivated and self-directed to manage large and complex projects, meet deadlines, adapt quickly, complete challenges and prioritize projects.
Overview
29
29
years of professional experience
Work History
Alliance Manager
CUNA Strategic Services
Madison, WI
07.2015 - Current
- Maintained high level of industry knowledge particularly within area of new technologies and upcoming fintechs.
- Cultivated relationships with key players within credit union industry to create ongoing and mutually beneficial referral systems.
- Implemented and evolved high-impact strategies to target new business opportunities and new markets.
- Formulated comprehensive strategic plan complete with clear and actionable sales goals and targets.
- Established and deepened partnerships with different groups and businesses to enhance marketing effectiveness and strengthen funding streams worth $1.4 million.
- Developed innovative strategic plans and sales strategies for vertical markets.
- Managed entire development process from conception to implementation of new strategic alliance relationships including Eltropy and IllumaLabs in 2020. This includes assessing marketplace needs; understanding market opportunities and threats; determining if new product line(s) would be better supported through new alliance or existing one; contracting; creating business plan; developing overall profitability; and creating marketing, sales and support strategies
- Added new products or partners to company portfolio either through re-marketing model, investment or startup of new entity.
- Co-create and co-produce VentureTech conference to help engage credit union industry with fintech startups interested in investment from credit union vertical. I.e. Zogo, Posh, Eltropy and IllumaLabs.
Web & Communications Manager
CUNA Councils
Madison, WI
11.2010 - 07.2015
- Participated in strategic discussions with high level credit union executives within Council Forum and individual Executive, Member Resources, Communications and Regulatory Committees
- Provided recommendations, feedback and insight to Councils leadership that support overall mission of organization
- Key member and vendor contact requiring excellent communication skills, strong strategic planning guidance, project management, decision making skills, responsiveness, timely follow up, and product knowledge
- Identified, budgeted for and implemented upgraded web resources and design updates
- Coached, managed and mentored Associate Manager of Member Engagement
- Managed all project and web strategic planning for marketing and web development team
Web & E-Commerce Manager
Credit Union Executives Society
Madison, WI
02.1998 - 11.2010
- Developed functional specifications for two website redesigns, managing each RFP process
- Established and maintained Intranet for use by organization's board
- Developed procedures to improve content and corporate communication
- Research, recommend and implement cutting-edge web technologies to increase delivery system efficiency and user
- Supervised and mentored backup web staff
- Fostered relationships and contracts with web product and service vendors
Education
Bachelor of Arts - Social Welfare
University of Wisconsin - Madison
Madison, WI1996
Skills
- Relationship Management
- Strong Communication Skills
- Project Management and Process Development
- Meeting Creation and Implementation
- Product Development
- Independent Self-Starter
- Business/Partner Strategies
- Credit Union Industry Knowledge
- Strategic Planning
Timeline
Alliance Manager
CUNA Strategic Services
07.2015 - Current
Web & Communications Manager
CUNA Councils
11.2010 - 07.2015
Web & E-Commerce Manager
Credit Union Executives Society
02.1998 - 11.2010
Bachelor of Arts - Social Welfare
University of Wisconsin - Madison