Jennifer James
Chapel Hill,NC
Summary
Results-driven leader specializing in operational oversight and digital marketing. Expertise in crafting impactful campaigns and building strategic partnerships that accelerate growth and elevate brand visibility.
Overview
18
18
years of professional experience
Work History
Founder and CEO
Social Good Moms
Chapel Hill, NC
12.2012 - Current
- Founded anaward-winning web magazine focused on women's and girls' issues, reproductive, and maternal health.
- Facilitated strategic planning sessions to develop branding and messaging campaigns with top NGOs.
- Provided global health reporting opportunities for selected writers to enhance content diversity.
- Developed strategic partnerships with companies and NGOs to amplify online messaging.
- Established communication systems throughout organization to promote transparency and collaboration.
Founder
Mom Bloggers Club, Influencer Marketing Agency
Chapel Hill, NC
10.2007 - 08.2023
- Developed and maintained company's vision, mission statement and strategic plan.
- Built strong relationships with brands by providing exceptional service throughout the entire customer journey from campaigns to metrics deliverables.
- Pursued national networking events and industry-related meetings to increase brand awareness.
- Built an effective marketing and sales strategy to successfully drive growth increase by 20% annually.
- Spoke at leading conferences and conventions about influencer marketing.
Volunteer
ONE.org
Washington, DC
01.2011 - 12.2016
Consultant
Save the Children
Washington, DC
06.2016 - 11.2016
- Successfully led North American digital influencer campaigns, achieving 12,000 downloads through social media activities.
- Generated 43 million impressions on X and 1.5 million views on Facebook videos within 30 days.
- Developed targeted social media content strategies to meet campaign objectives and enhance engagement.
Program Manager
Johns Hopkins School of Advanced International Studies
Washington, DC
03.2014 - 06.2014
- Coordinated weeklong trip for ten top-tier journalists to report on newborn health in Ethiopia.
- Collaborated with US Embassy to secure quality fixers and translators.
- Maintained budget of $100,000, achieving significant cost savings.
- Partnered with NGOs including Save the Children and Marie Stopes for site visit planning.
- Organized all transportation, lodging, and flight logistics across Ethiopia.
Social Media Marketing Specialist
STOKKE
Atlanta, GA
04.2010 - 11.2010
- Developed successful solutions tailored to clients' specific needs.
- Successfully led North American digital influencer social media campaigns.
- Implemented process improvements resulting in increased efficiency throughout the organization.
- Increased social media impressions across platforms including 33 million impressions on X and 1.5 million views on Facebook videos.
- Conducted data analysis to identify process improvements.
- Suggested actionable recommendations to improve client satisfaction.
Education
Global Studies - International Politics
University of North Carolina At Chapel Hill
Chapel Hill, NC, US05.2024
Skills
- Operational oversight
- Content development
- Partnership building
- Program management
- Stakeholder engagement
- Strategic planning
Volunteer Experience
- Oxfam, Sisters on the Planet, 06/01/14, Present, Boston, MA
- ONE.org, ONE Moms, 01/01/11, 12/31/16, Washington, DC
References
References available upon request
Publications
- Gates Foundation Impatient Optimists
- Huffington Post Impact
- ELLE South Africa
- Healthy Newborn Network
- USAID
- Intrahealth
Awards
- Fast Company Most Generous Social Media Maven
- International Reporting Project Fellowships to Zambia and Tanzania
- National Press Foundation Vaccine Fellowship
- IntraHealth Five Women Who Make It Happen in Global Health
Timeline
Consultant
Save the Children
06.2016 - 11.2016
Program Manager
Johns Hopkins School of Advanced International Studies
03.2014 - 06.2014
Founder and CEO
Social Good Moms
12.2012 - Current
Volunteer
ONE.org
01.2011 - 12.2016
Social Media Marketing Specialist
STOKKE
04.2010 - 11.2010
Founder
Mom Bloggers Club, Influencer Marketing Agency
10.2007 - 08.2023
Global Studies - International Politics
University of North Carolina At Chapel Hill
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