As a journalist turned strategic marketer, I understand the connection that can be sparked with pictures and words, animations and sounds. I've worked across tech, VC, real estate, fashion, beauty, and media. From large corporations to startups, I've created data-driven strategies for strategic growth. I've worked as a trusted advisor to CEOs, as a consultant to brands who need a facelift, as a thought partner on e-commerce conversion, and as a crisis manager for troubled board members. What am I looking for when I join a company? A challenge. I like to solve problems. I am invested in helping disruptive companies get to the next level through both traditional and digital marketing strategies, high-value projects, and proactive and resourceful approaches.
Hi, I’m
JENNIFER JEFFERSON
Marketing & Content
New York,NY
Summary
Overview
23
years of professional experience
Work History
Black Girls CODENEW YORK, NY
Head of Marketing
08.2022 - Current
Job overview
- Created a comprehensive marketing strategy to support new programs and the launch of a seven-figure digital project with global reach attracting 100,000+ returning users
- Created a growth and acquisition plan to attract new participants utilizing email, social channels, PR and strategic CRM to increase conversion from top of funnel strategies
- Created visual and content brand guidelines and a strategic communication strategy to re-engage participants and improve customers retention while ideating and managing key campaigns for customers 35 to 55 and consumers 7 to 17
- Cultivated and deepened partnerships with businesses, media firms and C-level executives.
- Developed and maintained comprehensive scorecard of key performance indicators, tracking KPI progress and continuously testing to optimize results.
- Developed integrated marketing communications programs, collaborating with and managing agency partners to meet plans.
- Managed a seven-figure budget and allocated resources to prioritize spending across products and drive spending efficiency.
- Reports directly to Interim CEO
ThrilllingNEW YORK, NY
Director of Content
06.2021 - 07.2022
Job overview
- Managed content strategy efforts and campaigns to improve overall organic marketing strategy including CRM, SMS, UX, website, and blog
- Project managed and marketed a branded shopping event that drew more than 7,000 people to a Brooklyn high school
- Managed Thrilling’s brand presence across media channels as well as negotiated partnerships with influencers and talent to expand reach
- Collaborated with an interdisciplinary team to move Thrilling’s story and brand identity (voice, visual aesthetic, and social presence) forward
- Analyzed daily traffic data and reports to measure effectiveness of marketing strategies
- Reports directly to the CEO & Co-founder
FreelanceNEW YORK, NY
Content Strategist, Editor, Copywriter
10.2011 - 05.2022
Job overview
- Consulted on content strategies, brand and website redesigns, customer engagement and retention strategies, organic and paid social media growth and conversion, UX design, B2B and B2C marketing strategies, SEO optimization, copyright and trademark infringement; and occasional writer
- Previous clients include: Paper Magazine, Burnaway Magazine, Vogue, Success Academy, Amala Beauty, Enviroscent, Jaipur Living, Little Island and HauteHouse Brands
QuartersNEW YORK, NY
Senior Manager of Editorial Strategy
08.2020 - 01.2021
Job overview
- Led global editorial strategy across social media, email, app and blog platforms
- Worked with tech development and designers to improve UX for website and mobile app to debut contactless leasing and move-ins, mobile-first networking among properties, and access to digital programming and events
- Implemented strategic communications for fundraising, community outreach, and brand partnerships for the co-living real estate startup
- Reported directly to the VPs of Global Communications in the United States and European Division
BMW GroupNEW YORK, NY
Strategist
07.2019 - 08.2020
Job overview
- Created a global content, marketing and communication strategy for URBAN-X, a VC-backed accelerator for urbantech startups that are fighting climate change and reimagining more equitable cities
- Responsibilities included: strategizing with PR firm to expand brand awareness for the accelerator and its 50+ startup portfolio; concepting a global social media campaign to expand brand awareness across MINI territories; creating a digital marketing strategy to successfully improve quantity and diversity of applicants in each cohort; leading strategic marketing to support Demo Days, satellite events, a zine launch and digital programming; and consulting on thought leadership for key executives, venture capital partners, and founders
- Supported marketing efforts for A/D/O, a design and research lab; and The Workspace, a fabrication lab and co-working space
- Mentored a small team of junior associates and coordinators
- URBAN-X, A/D/O and The Workspace are all imprints of MINI managed by the Innovation and Strategy Team at BMW Group
What Goes Around Comes AroundNEW YORK, NY
Content Strategist & Senior Copywriter
11.2017 - 12.2018
Job overview
- Created and executed a content strategy for website, CRM, and social media to improve digital reach
- Concepted a marketing and press strategy that lead to unprecedented revenue across e-commerce channel
- Improved influencer marketing program to create viral content for key campaigns
- Conceptualized and executed all branded assets including gifts, fashion catalogs and video production for events and partnerships for the vintage luxury fashion retailer
- Utilized best practices for SEO to boost social media program's visibility and organic growth
- Provided visual creative direction for seasonal e-commerce campaigns including shooting and editing photos and videos
Astral BrandsNEW YORK, NY
Content Strategist + Senior Copywriter
03.2015 - 02.2018
Job overview
- Created a new brand voice and brand identity for three beauty brands: Pur
- Cosmetics, Aloette, and Cosmedix
- Implementing new content strategy including: web page design, UX, SEO, social media, email and packaging designs
- Project manager for partnerships with Ulta, Disney, BoxyCharm, and influencers to ensure timely launches and achievement of key metrics
Kate SpadeNEW YORK, NY
Assistant Brand Manager
07.2008 - 09.2011
Job overview
- Assisted in the cultivation of experience at flagship stores including: developing product education; facilitating in-store activations and influencer campaigns; reimagining merchandising; and improving customer relationship management online and in-stores
- Managed a small team of junior associates
Gannett / USA TodayMultiple Locations, USA
Staff Writer
06.2000 - 01.2008
Job overview
- Hired as an intern (2000-2002), promoted to news assistant and archive researcher (2002-2004), and then promoted to staff writer (2004-2008)
- Multimedia reporter covering breaking news, culture, education, and crime for print publication
- Shaped narrative on key issues through polished storytelling and knowledge of public opinion
- Contributed to news website and app by updating stories and creating videos, photo galleries and polls
- Assisted with production for local and national digital properties
Education
Savannah College of Art & Design
M.A from Business Leadership
University Overview
Savannah College of Art & Design
M.F.A. Writing
University Overview
Florida A&M University
B.S from Journalism
University Overview
Skills
- Digital Marketing Expertise
- Web Analytics
- Public Relations
- Multimedia Communications
- Analytical Thinking
- Corporate Communications
- Marketing Channel Development
- E-Commerce Strategies
- Creative Design Management
- Digital Marketing
- Partnership Management
- Attention to Detail
- Strategic Marketing
- Direct Email Marketing
- Collateral Development
- Marketing Leadership
- Online Advertising
- Contract Negotiation
- Relationship Building
- Product Launches
- Social Media Marketing
- Revenue Generation
Timeline
Head of Marketing
Black Girls CODE
08.2022 - Current
Director of Content
Thrillling
06.2021 - 07.2022
Senior Manager of Editorial Strategy
Quarters
08.2020 - 01.2021
Strategist
BMW Group
07.2019 - 08.2020
Content Strategist & Senior Copywriter
What Goes Around Comes Around
11.2017 - 12.2018
Content Strategist + Senior Copywriter
Astral Brands
03.2015 - 02.2018
Content Strategist, Editor, Copywriter
Freelance
10.2011 - 05.2022
Assistant Brand Manager
Kate Spade
07.2008 - 09.2011
Staff Writer
Gannett / USA Today
06.2000 - 01.2008
Savannah College of Art & Design
M.A from Business Leadership
Savannah College of Art & Design
M.F.A. Writing
Florida A&M University
B.S from Journalism
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