Summary
Overview
Work History
Education
Skills
Timeline
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Jennifer Johnston

St. Johns,FL

Summary

Professional Home Sales Representative with 12 years of experience offering demonstrated success identifying prospects and converting leads into customers. Self motivated with well-rounded experience in both full custom and large production home builds with proven results in sales closing rates. Specializing in new home construction with success in ensuring the home matches customer needs. Product, site plan, and construction knowledge to help with customer questions and more efficient builds.


Overview

33
33
years of professional experience

Work History

Sales Representative

Generation Homes
02.2014 - 04.2024
  • Lead sales agent for 2 semi-custom communities responsible for landing sales and then the end to end process from sale to closing including design, specifications, property walks, loan coordination, and final closing. Closed on 12 homes in the last community which included 42% of our home sites.
  • Sales agent for numerous custom builds responsible for coordinating the completion of hand drawn to scale plans and blueprints. Also responsible for creating the specifications for pricing. Closed on the set goal of 6 full custom home last year with prices ranging from $500,000 to 1.6 million. Achieved 2023 goal well before end of year.
  • Increased Realtor relationships by helping coordinate a Construction 101 class with one of our project managers. Classes were held on a job site 4 Fridays in a row to help general realtors learn construction knowledge such as reading surveys, site plans, and blueprints. Also providing knowledge on stem walls, block construction vs frame construction, insulation, tie down systems, and more.
  • Prepare paperwork needed for ARB proposals and presentation.
  • Increase and generate more sales not only by registration follow-up, but self promoting. Examples: Coordinate Realtor office lunches and offer field trips to homes under construction.
  • Create personalized follow-up emails for top prospects. Not mass generated. At least 20 a week.
  • Key contact between customer, project manager, designer, loan officer, and company.
  • Retained excellent client satisfaction ratings through weekly updates and following up with customer questions.
  • Readily available with prompt responses.
  • For each customer I provided support with product, site plan, and local construction knowledge.
  • Help provide new customer with local loan officer recommendations for financial questions and support.
  • In addition to the company closing gift, I also bring a personalized closing gift for each new home owner.

Sales Representative

Mercedes Homes LLC
03.1998 - 05.2000
  • Hitting of Top Sales for the month by setting personal goals and plans to attain them.
  • A key agent in contribution when our Jacksonville Division for the company won top sales and a trip to Jamaica.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Achieved monthly sales goals by promoting product benefits and registering new clients.
  • Retained excellent client satisfaction ratings through outstanding service.
  • Educated clients on sales and buying processes and advised buyers on making decisions.
  • Communicated with clients to understand property needs and preferences.
  • Coordinated appointments to show marketed properties.
  • Informed home buyer of sales, construction and warranty processes.

Jewerlry

Helzberg Diamonds
01.1996 - 01.1998
  • Helps in the store remodel and floor set-up and Grand Opening of a new location in Sanford, Fl.
  • Worked several positions such as register, jewelry repair registrations, and sales.
  • Accepted and processed customer payments.
  • Checked customers jewelry pieces to evaluate possible need for repairs.
  • Built a conversational dialog to help discover the customers needs and preferences.
  • Applied knowledge of cut, color, and clarity and other factor to educate the customer.
  • Helps in the store remodel and floor set-up and Grand Opening of a new location in Sanford, Fl.
  • Merchandised store inventory in seasonal and brand displays.

Sales Associate

The Limited
07.1994 - 05.1996
  • Held key to store to help coordinate store opening and closing hours.
  • Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
  • Provided positive first impressions to welcome existing, new and potential customers.
  • Helped customers locate clothes for the occasion needed and added jewelry and accessories to build the outfit as well as store profit.
  • Answered customer questions regarding sizing, accessories and proper care for merchandise.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.
  • Managed returns, exchanges and refunds in accordance with store policy.

Daycare Assistant

Childtime Childcare
07.1993 - 05.1994
  • Used patience, skill and various behavior modification techniques to maintain order and safety.
  • Maintained clean, neat and hazard-free areas to protect kids, personnel and families.
  • Planned and implemented crafts and other activities to spark interest and enhance development.
  • Applied positive behavior management techniques to enhance social interactions and emotional development.
  • Built constructive and open relationships with families with forthright yet friendly communication.
  • Promoted learning and social development through structured and unstructured playtime.

Daycare Assistant

California State University, Bakersfield
08.1991 - 05.1993


  • Maintained clean, neat and hazard-free areas to protect kids, personnel and families.
  • Sanitized dishes, tabletops, toys, and frequently touched surfaces to prevent spreading of germs.
  • Provided lunchtime assistance to monitor children, assist with eating and serve food.

Sales Associate

AR Homes
04.2024 - Current
  • Maintain model home and office supplies.
  • Develop strong rapport with clients through active listening skills and genuine interest in their needs and preferences.
  • Engage with potential buyers, understanding their needs and preferences, and providing relevant information about the company.
  • Strengthened client relationships with timely follow-ups, resulting in increased referrals and repeat business.
  • Collaborated with marketing team to assist in the development and implementation of marketing strategies to promote sales which include social media campaigns, brochures, and flyers.
  • Self marketing with brochures, flyers and gifts for realtor offices.
  • Coordinate and organize Realtor Events, Grand Openings, and Model Home Events to help generate leads.
  • Maintained strong relationships with local real estate agents, resulting in increased referrals and collaborative opportunities.
  • Utilized CRM software to track client interactions, appointments, and follow-up tasks effectively.
  • Developed and implemented marketing strategies to maximize sales and attract new clients.

Education

Associate Degree - Education

Bakersfield College
Bakersfield, CA
08.1993

Skills

  • Real Estate License
  • Build Process Knowledge
  • Purchased Contracts
  • Model Home and Feature Knowledge
  • Community Presentation Skills
  • Site Plan and Product Knowledge
  • Customer Inquiries
  • Realtor Relations
  • Product Promotion
  • Problem-Solving Strengths
  • Self Goal Planning
  • Real Estate Industry Understanding

Timeline

Sales Associate

AR Homes
04.2024 - Current

Sales Representative

Generation Homes
02.2014 - 04.2024

Sales Representative

Mercedes Homes LLC
03.1998 - 05.2000

Jewerlry

Helzberg Diamonds
01.1996 - 01.1998

Sales Associate

The Limited
07.1994 - 05.1996

Daycare Assistant

Childtime Childcare
07.1993 - 05.1994

Daycare Assistant

California State University, Bakersfield
08.1991 - 05.1993

Associate Degree - Education

Bakersfield College

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Jennifer Johnston