Jennifer Jokl
New York
Summary
Global professional with robust background in project management, data analysis, and strategic planning. Known for strong collaboration and leadership. Adept at leveraging analytical tools and methodologies to drive impactful business decisions.
Overview
11
11
years of professional experience
Work History
Sr. Analyst Loyalty Cobrand Acquisitions
JetBlue
02.2024 - Current
- Managed relationship with airline's single largest financial partner
- Project managed bank, IT, airport ops, and marketing to introduce 2 new credit cards to portfolio
- Created and executed credit card acquisition offer strategy across 13 channels and 4 products
- Centralized and standardized all reporting to monitor program health, and spearheaded performance readouts to leadership and relevant stakeholders
- Continually monitored and analyzed program health, identifying opportunities for intervention in real time to drive acquisitions
Sr. Analyst Loyalty Cobrand Live Channels
JetBlue
09.2022 - 02.2024
- Managed alignment with bank partner on strategy, including funding, for inflight credit card acquisitions
- Created and executed promotions for 5,000+ inflight and 2,000+ customer support to increase program engagement
- Event managed 8 internal stakeholder and 10 external cardholder events, resulting in timely deliverables, smooth day-of execution, and high senior leadership satisfaction.
- Mentored 3 junior analysts, fostering professional development while enhancing overall team performance.
- Launched new live channel of 1,000 international outsourced customer support, re-designing training to address non-US understanding of US financial products.
Assistant Manager, Loyalty Gift Card Program
Mandarin Oriental Hotel Group
01.2019 - 12.2021
- Drove Fans of MO's gift card program by creating and executing the sales strategy to promote global sales online and across 40+ properties.
- Analyzed global sales data to identify gaps to forecast and conducted direct outreach to hotels to address; delivered monthly stakeholder reports to identify trends and areas of improvement.
- Improved operations by liaising with vendors and IT to enact purchase flow enhancements.
- Developed annual operating plans for the department, including setting sales and budget objectives and monitoring progress throughout the year.
Brand Specialist
MGM CHINA
08.2015 - 12.2018
- Responsible for creating and implementing all English branding to be internationally distributed to a diverse audience.
- Developed two distinct English brand voices and strategies as part of the opening team for the launch of MGM’s second property in Macau, MGM COTAI, a US$3.4 billion casino resort.
Fulbright Scholar
U.S. Department Of State
08.2014 - 07.2015
Education
BA (Hons) - International Business, Asian Studies
Rollins College
Orlando, Florida05.2014
Skills
- Project Management
- Client Relationship Management
- Data Analysis
- Advanced Excel, PPT
- Business Cases
- Budgeting
Timeline
Sr. Analyst Loyalty Cobrand Acquisitions
JetBlue
02.2024 - Current
Sr. Analyst Loyalty Cobrand Live Channels
JetBlue
09.2022 - 02.2024
Assistant Manager, Loyalty Gift Card Program
Mandarin Oriental Hotel Group
01.2019 - 12.2021
Brand Specialist
MGM CHINA
08.2015 - 12.2018
Fulbright Scholar
U.S. Department Of State
08.2014 - 07.2015
BA (Hons) - International Business, Asian Studies
Rollins College
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